The journey is now about 30 years of work in Media, Marketing, Communications and Public Relations working with a range of clients from Government, Corporate and Sport. During that time I had the enviable task of being the publicist for Usain Bolt for four years.
Since then I took on the task of being Jamaica’s Film Commissioner and was part of a team that hosted the Jamaica Film Festival – July 2015, screening 72 films with 20 originals. I then went on to Cricket West Indies as head of Marketing and Communications. We won three World Cup competitions in 2016, a feat that has only happened once. I now freelance on major projects that serves to CONNECT the Caribbean to the world.
With social media becoming one of the major places where folks look for information, I keep myself aware and was even ranked by Twitter in the top 100 most followed management experts worldwide between 2011 and 2013.
I am now co-author of what has become my third book, ABCs of Caribbean Sport: Marketing and Psychology along with Olivia Rose PhD.
CaroleBeckford 
2 replies on “About Me”
[…] About the AuthorCarole Beckford is the CEO/President of The Business of Sport. She is an advocate for change and impact; an advocate for meaningful dialogue in a bid to reach consensus for benefit for all – sport, culture, education and social growth. Check our her blog. […]
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