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Sport Psychologist and Marketer publish book on Caribbean Sport

  • ABCs of Caribbean Sport: Marketing and Psychology

KINGSTON, Jamaica – “Sport deserves every bit of attention it can get on and off the field. Athletes need to be prepared for the mind games too,” that is the advice shared by Carole Beckford and Dr Olivia Rose Esperance in their latest collaboration.

The collaboration is shared in a book, ABCs of Caribbean Sport, Marketing and Psychology out now on sale for J$3,000. The book will be available on Amazon soon.

The 140-page publication dives deep into an industry in the Caribbean which has worked and can continue to work if the talent converts to economic activity (marketing); and how athletes and their teams can maximize earnings while being engaged in a process that takes you from any adversity to a winning attitude, via a positive mindset (psychology).

The project began when the two worked together for the 2018 ICC Women’s T20 World Cup which was held in Guyana, St Lucia and the final in Antigua. Rose was the sport psychologist assigned to the Windies Women, while Beckford was head of marketing and communications for Cricket West Indies. Both are on their third publication.

Rose Esperance describes her contribution as “the timing is impeccable, as during the pandemic, sport is a means of escape and sport people can and should use this opportunity to be managed while building on their competitive portfolio. The two areas of sport are of great significance and written by Caribbean authors. I am proud of this project.”

Beckford believes “it is important to continue to share information about an industry that has contributed so much to the exposure of the region’s best in the global sporting world. The pool of sporting officials has not only grown in numbers, but in quality. There is so much more to earn from the business of sport.”

Both are supporters of student-athletes and their continued pursuit of excellence. “While the athletes continue to excel, management can do some more to create better synergies for business,” noted Rose Esperance.

The book will sell for J$3,000 and US$20. Patrons may support by ordering on Facebook at (1) ABCs of Caribbean Sport – Marketing and Psychology | Facebook

-ENDS-

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Caribbean Cricket Entertainment FIlm Jamaica Tourist Board Sport

Sport and Entertainment content main feature for inaugural RealVibez Film Festival

Miami, FLORIDA – Caribbean content remains one of the most sought after globally yet remains largely untapped. That is the basis by which, RealVibez, the entertainment subsidiary of Blue Mahoe Capital, will launch its inaugural online Film Festival.

The three-day event will be held, August 25 – 27 and will feature a hybrid format with the face-to-face part being held at the Purplepalms Creative Studio in Wynwood, Miami.

PurplePalm Studios, Wynwood

The Festival will feature:

  • Workshops and seminars
  • Pitch sessions
  • Screenings of Films

The workshop/seminar segment will have, over the three days:

  • 10 workshops
  • 3 pitch sessions
  • Screening of films received

Already on board as sponsor partners are the Jamaica Tourist Board, Blinsky, Ava Stewart from State Farm Insurance and parent company, Blue Mahoe Capital Partners. The festival will also host an online auction of running (track and field) sneakers donated by Adidas Agent, Cubie Seegobin.

Festival Director and former Film Commissioner of Jamaica, Carole Beckford thinks the timing is right as the Caribbean is the focus of economic activity in several industries. We are targeting the Creative Sector, as one that we think has tremendous potential for wealth and job creation. We plan to initiate partnerships that will take a project from idea to execution.”

Veteran US broadcaster, Neki Mohan has been appointed Ambassador for the Festival and the Advisory Team will include film, media and entertainment officials with global reach.

Neki Mohan

Entries close in less than a week for entries for films and those fees start at $30 per entry. The categories of films are:

  1. Feature
  2. Documentary
  3. Narration
  4. Musical

Stories could be Fiction or Non-Fiction

Films must be produced, directed, edited, or written by a Caribbean national living on any of the islands/countries. The production teams may include a Caribbean national based outside of the region. Films submitted, may only have been entered in one other film festival within no further back than August 31, 2019.

If there is a film in another language, they must have English subtitles or dubbed in English. At least one member of the team will be required to participate in an online Festival to be hosted by RealVibez.

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Advertising Branding Caribbean Dance Entertainment Jamaica Tourist Board JTB Media Music Reggae

Face to Face and Online for Reggae Sunsplash 2021

Kingston, Jamaica– Reggae Sunsplash will return in November 2021.  The event which returned following a 14-year absence is due for Friday and Saturday, November 26 and 27 at the Grizzly’s Plantation Cove in St Ann. 

Following its successful return to the Entertainment Calendar in 2020, Reggae Sunsplash has some wonderful ideas for the 2021 renewal.

The iconic Reggae Festival that was staged virtually as a result of the worldwide Covid 19 Pandemic, pulled in viewership well over 300,000 from 25 countries after a 14-year hiatus.

This year, the promoters of the festival aim to not only meet but exceed the digital achievements through a 360-degree hybrid entertainment model.

This hybrid model will see an expansion of viewing party experience following in the 2020 model. This will include restaurants, sports bars and hotels.

Festival Producer Randy Mattis stated that “We are very happy with the response to last year’s staging and we want to push the potential of the festival this year. The entertainment package is critical, and we are working with our booking agent, Aaron Spence at Kaboom Agency to secure the acts for 2021.”

Tyrone Wilson – Executive Producer; Aaron Kaboom Spence – Booking Agent; Randy Mattis – Producer – Reggae Sunsplash 2020

Mattis added that “the line-up will be attractive to a wide cross-section of fans and we aim to deliver the best of available artistes.

The plan is to build on the existing model by adding more viewing locations globally while exploring the possibility of a physical experience of the festival for a limited number of patrons over the age of 18 enjoying an exclusive experience at the 100-acre property.

Executive producer Tyrone Wilson added that “The prevalence of COVID-19 requires that we innovate and reintroduce the Reggae Sunsplash brand in a more engaging, interactive and far-reaching way. With the support of our partners and sponsors, it is our vision to leverage Reggae Sunsplash to transform our cultural entertainment sector generating major returns to our economy.”

The 2021 staging of the festival is scheduled for the month of November with two nights of performances and curated content experiences with a number of artistes set to grace the stage.

In celebration of Reggae Sunsplash’s rich legacy, the festival will merge performances from industry veterans and today’s reggae and dancehall heavy hitters.

For more information contact Reggae Sunsplash at info@reggaesunsplash.com

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Advertising Caribbean

Global Hackathon targets software developers & graphic designers

ATLANTA, Georgia – Software developers and graphic designers in the Caribbean will have access to BlinkSky’s signature technology event, dubbed ‘Blinkathon’ this July 16 – 30.

In hosting the first annual hackathon event, BlinkSky, the world’s premier digital gifting and payments platform, will host under the theme, ’Payments for the Digital Economy’.  This event is poised to showcaseindividuals and teams with great software skills and brilliant ideas.

Blinkathon 2021 will commence with a virtual kick-off show on Friday, July 16 and will be hosted by TV Presenter, Columnist and Entrepreneur, Paul C. Brunson. The show’s lineup will include 11 keynote speakers who are bullish on prominent and emerging payment trends that will drive digital payments in a post pandemic world.

The industry keynote speakers will come from Banking, Crypto, Entertainment, Government and Remittance sectors. The two-hours kick-off show is expected to be fun and filled with great payments and technology insight, along with digital giveaways for Blinkathon 2021 participants.

The global event seeks to connect a diverse pool of technology talent, providing they are passionate about groundbreaking solutions. The event will allow this diverse pool of young folks to network with other business and industry leaders while they will be able to promote their talent and brand to hundreds of other entrepreneurs and developers.

The Founders of BlinkSky, Mark Chambers and Yasmine Williams concur that, “the challenge is to unleash best-in-class innovation, while seeking to accelerate the progress of global digital payments.”

Blinkathon 2021 is free to all participants. It will be hosted virtually via Devpost from
July 16 – 30, to ensure the safety and accessibility for all involved. Individual or teams of at least two to five people must visit www.blinkathon.com to get started with their registration through Devpost no later than Friday, July 16 in order to participate in this two-week hackathon event.

Blinkathon 2021 co-sponsored by BlinkSky and BlinkPaay will offer US$25,000 in total prizes for the best individual and team solutions. Several other gifts will be awarded that will have Latin American, Caribbean and African territory participants as targets.

Just over four years ago BlinkSky, Inc. was launched as a digital platform powering the Digital Gifting experience for 1200+ global premium retailers. To date, BlinkSky has made new footprints across Latin America, the Caribbean and Africa.

-END-

About BlinkSky – It is the world’s first platform to securely create, manage and deliver digital stored value, direct to mobile, for instant redemption in store or online.

Contact: blinkathon@blinsky.com

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Athletes

VISUAL VIBE FORECASTS GROWTH IN THE VIDEO BOARD BUSINESS IN JAMAICA

KINGSTON, Jamaica – Digital advertising has been a way of getting messages noticed. Although this method of advertising has been around for more than two decades, the last two years has shown the biggest growth in the business.

In a time when research has shown that 70 per cent of mobile technology use shared videos, 72 per cent of businesses says video has improved their conversion rate; the same research brought to you by Single Grain says 52 per cent of consumers says watching product videos makes them more confident to purchase a product.

In 2018 in the United States, almost $700 million was spent in outdoor advertising on LED screens across major cities. The forecast for global growth is estimated at $8.55 billion.

Allie McNab, Head of Visual Vibe, says, “video Boards are here to stay, in fact they can be called outdoor television, sharing and co-existing in the advertising space which still have static board and tri-media.”

Allie McNab, Head of Visual Vibe Limited

Jamaica, not to be outdone has kept pace with the rest of the world has had outdoor television (video board) advertising for closer to two decades and some of the major players in the business, at the time, was Anbell Advertisers.

Over the last 16 years, Visual Vibe having entered the market, thinks the dynamism and impact of video board advertising “is second to none and is more versatile for ease of doing business,” says McNab.

McNab’s Visual Vibe has 13 boards islandwide. The locations he believes “captures the spots that are the heartbeat of the country.” There are eight spots in Kingston and the others are splashed across major towns, Spanish Town, Portmore, Ocho Rios, Montego Bay and Mandeville. Check the locations here Locations (visualvibejamaica.com)

McNab, who hails from Montego Bay, always felt that rural towns were a must for these types of boards and the expansion plan is a work in progress.

Over the 16 years of operations, some of the most exciting moments captured on the screens were the people with pot covers following the success of Jamaica’s athletes participating in the Summer Olympic Games, World Championships, Boys and Girls Champs. Other relevant events were World Cup Football and when Tessanne Chin was crowned winner of The Voice in 2013. “People still talk about those moments,” he remarked.

Part of the mandate of McNab’s Visual Vibe is the education of the public on the latest trends and what is possible with the technology associated with the video boards. The team that he leads takes that responsibility very seriously as they engage their customers about the constant changing digital world. He wants the people to know that “digital is the new world language of communication and technology and this is the platform on which businesses will be conducted.”

Visual Vibe boasts a wide variety of clients, and the team is bent on new and innovative ways to maintain the current list; whilst building on its capacity to win over new clients.

The staff complement is a small yet efficient team of five, with three technically competent and sound technicians who provide content management and maintenance of the operation with support “on call” team members in each parish. The standard formats of the ads are MP4 for video and JPEG for still images.

The Visual Vibe Limited office is located in the heart of New Kingston and boasts the latest in digital technology. Contact (visualvibejamaica.com)

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Athletes Caribbean Coaching Education Jamaica Leadership Management Media

Discussion: PATHWAY TO ELITE PERFORMANCE – TRACK AND FIELD

PATHWAY TO ELITE PERFORMANCE – TRACK AND FIELD

KINGSTON, Jamaica – The road to a successful career in track and field is not always smooth. Jamaica’s success at the regional and international levels has not made it any easier and so the current and next generation of athletes are in a great position to continue and enhance the rich tradition.

That said, the pressure to maintain is always a factor worth considering and the GC Foster College of Physical Education and Sport, under the leadership of Principal, Maurice Wilson, is always focused on presenting opportunities for all round growth and development.

On Saturday, June 12, the institution, will host another discussion to offer solutions to a track and field’s athlete pathway to elite performance.

The panelists will come from:

  • Former, Jamaica Olympic Association President, Mike Fennell
  • Olympic Coach, Glen Mills
  • Agents – Adrian Laidlaw and Cubie Seegobin
  • Sport Medicine Expert, Dr Kevin Gwyn Jones
  • Lecturer, Marlon Gayle
  • Principal and Olympic Coach, Maurice Wilson
  • Sport Administrator, Olive McNaughton

Wilson thinks this discussion is important at this moment. “Athletes need to be armed with information to make better decisions. We also urge the team around them to be in a much better position to assist where applicable. A valuable part of each athlete’s team is a parent, who most times see themselves as onlookers. We want as many people as possible to know what entails on this journey,” said Wilson.

The panel will steer participants on what are some of the scenarios that could be encountered along the way from junior status to elite.

“GC Foster has hosted several discussions on sport in general over the last year and this one targeting track and field is of significance at this juncture,” noted Wilson.

Carole Beckford, Sport Marketing expert will moderate the session due to start at 6pm (Jamaica)/7pm EST. The session will be done via Zoom.

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Athletes

HEROES OF COMEDY FOR HEROES OF JAMAICA

KINGSTON, Jamaica – Jamaica’s elite comedians will be on show this Saturday, May 29 to support the Jamaica Heroes Modernized (JHM) project.

Among the heavy-hitting comedy lineup are Oliver Samuels, Volier “Maffy” Johnson and Owen “Blakka” Ellis. The show is scheduled to start at 8pm EST, and stream live via the JamaicaNationalHeroes Facebook page.  

Oliver Samuels is among several Jamaican icons, who have endorsed and come out in support of the JHM. See a full list on www.JamaicaNationalHeroes.com

Oliver, Volier, and Owen – Elite Comedians of Jamaica

The show will be seeking to attract support from the Jamaicans at home and abroad using pledges to fund the program that will be highlighted in a 10-part docuseries over the next year. “No pledges of cash will be refused.” The event will be simulcast on YouTube, Facebook and Zoom.

“There is an emphasis that needs to be placed on us telling our own stories. The JHM project seeks to embrace that.” stated Charles “Mark Phi” Smart, Executive Producer for JHM.

Smart, who is on a mission to use what he sees as cultural pride of community, to “empower independence through Jamaica’s national legacy.” Centered around the revival and modernization of the portrayal of Jamaica’s national heroes; Smart who was most recently recognized for his George Floyd inspired body of work, ‘46 Pleas’, showcases a painting and docuseries dubbed ‘Conflicted Coward’, provided some insight into Jamaica Heroes Modernized project.

Smart noted that “we are reviving and modernizing the portrayal of Jamaica’s National Heroes with a 10-episode film series, original Jamaican music, fine art paintings, print collateral and a new digital presence

For the first time, we are aggregating and centralizing the stories of our heroes into a single Body of Work, chronologically highlighting their contributions to Jamaica’s emancipation and independence. To start, we have transformed the dull black and white sketches and photos of our heroes into colorful artistic portrayals to make them more relatable; and their stories more relevant to modern society,” he explained.

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Athletes

NEKI MOHAN NAMED FESTIVAL AMBASSADOR FOR REALVIBEZ FILM FESTIVAL 2021

Miami, FLORIDA – Award-winning journalist, Neki Mohan based in Florida, now CEO of her own Media and Consulting company, is named the Festival Ambassador for the inaugural RealVibez Film Festival 2021. https://realvibez.com/2021filmfestival/

Neki, was, for over a decade, an anchor for the ABC affiliate in Miami. Over that period, her reporting has taken her across the Caribbean, the US, and the world. She has interviewed celebrities at red carpet events, interviewed world leaders, and covered some of the biggest news stories across 10 TV stations in 5 cities. 

The inaugural virtual Film Festival will be held this August 25 – 27. Storytellers and filmmakers who have sport and entertainment entries will be allowed to showcase their material in the three-day online event.

The submissions should be 7 – 11 minutes in length and will be judged in four categories – feature, documentary, narration and musical.  Also getting a chance to be screened is a category for animation films of up to five minutes in length. The event will broadcast from a studio in Wynwood, the art district in Miami.

In accepting the role, Mohan says “I am so excited to highlight all the stories out of our diverse communities throughout the islands, the opportunity to tell our stories means they will exist long after we do!”

Award winning Journalist, Neki Mohan

CEO of RealVibez, Carole Beckford, who will also serve as Festival Director, said “Neki is an ideal choice. She epitomizes the best of the Caribbean and has had a global impact.”

Along with this endorsement, her role as festival ambassador includes:

·        Media appearances

·        Presentation on a panel at the Festival

·        Mentorship of a filmmaker

Neki was born in Brooklyn to West Indian parents but was raised in the twin-island republic of Trinidad and Tobago. She attended College in the US and earned a bachelor’s degree in Journalism and Politics from the University of Maryland.

She has shared space in the journalism circle alongside other award-winning journalists such as Carole Simpson, Peter Jennings, David Brinkley and Sam Donaldson at ABC News Washington Bureau.  Her on-air career began in Jackson Mississippi and has taken her to Los Angeles, Cleveland and 2 decades in Miami.

Films to be submitted by July 31, 2021 via www.realvibez.com and entry fees start as low as $30.

Categories
Caribbean Entertainment Jamaica

BLUE MAHOE CAPITAL MAKES INVESTMENT IN KINGSTON CREATIVE

March 15, 2021 – Kingston, Jamaica Kingston Creative is set to receive $1 million JMD from Blue Mahoe Capital, an impact investment company based in Miami, Florida. The funding is part of Blue Mahoe Capital’s outreach to arts and entertainment businesses in the Caribbean, in which it aims to build capacity.

(L-R) Andrea Dempster-Chung, Executive Director; Doris Gross, Director – Kingston Creative and Carole Beckford, SVP, Blue Mahoe Capital

The first investment goes to Kingston Creative; a Jamaican NGO whose mission is to transform Kingston into the creative capital of the Caribbean. It already has implemented 65 street art murals, created signature art festival events like the Artwalk, trained over 4000 creatives and built two arts spaces including the Creative Hub at 107 Harbour Street.

“Many creatives have expressed to us the devastating effect of lockdown on their businesses, including widespread loss of income and layoffs across the cultural and creative industries, so this funding comes at a critical time. It helps us to keep creatives employed on arts projects like Paint the City and the Artwalk,” said Kingston Creative’s Executive Director, Andrea Dempster Chung.

Prior to the contribution from Blue Mahoe Capital, the non-profit had a target to raise $20 million JMD from the Diaspora, to provide matching financing for 30 more murals in the Downtown Kingston Art District and developmental programmes for creatives like Createch, which is partially funded under a 3-year $1.295 million USD agreement with the Inter-American Development Bank (IDB).

“The creative industries remain a priority for the Blue Mahoe team and we believe that businesses in the Caribbean with this focus should be supported. The products and services are an authentic representation of the people. We support the movement wholeheartedly,” says Vice President of Sport and Entertainment, Carole Beckford.

CEO, Blue Mahoe Capital, David Mullings has provided voluntary service to the organisation and helped to shape their strategy, as he currently sits on the Kingston Creative’s Global Advisory Board.

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Advertising Entertainment FIlm

LIVE YOUR CREATIVE DREAMS WITH PURPLE PALMS IN WYNWOOD

Yoga

WYNWOOD, Florida – Would you believe there is one space that can accommodate art, live and recorded music, photo and video shoots. On occasions there are times when you can sample the delectable dishes of the Caribbean and Latin America. The vibe is always right for you to just “chill”; well, this place exists right in the middle of the Wynwood Arts District.

To add to that list of things to do, the space known as Purple Palm Creative offers creative producers and fans an opportunity to indulge themselves into a vibe that will last for a long time.

Steven Chung is the man in charge of the facility, and he designed the 1,700 square foot indoor space to facilitate who he calls the “real creatives in the business of entertainment.”

Housed in the middle of one of the most popular art districts in Florida, Chung also thinks that the space will also provide a new platform for creative thought leadership and unity to incubate, showcase and share innovations with like-minded creators and friends.

Among the other experiences, one can have access to jam sessions, exhibits, listening parties, vintage vinyl sessions, and a place for artists and artisans to promote their creations.

Chung is a Telly Award Winner and 4-time Grammy Nominee who also offers video editing and podcast production services in the space.

Miami is a city that has its finger on the pulse of everything entertainment and Purple Palm Creatives is the place where one can have that amazing feeling.

Now, on the outside, there is enough space to attend a food bazaar and be able to soak up the taste and smell of the variety of delectable dishes from across the world with a focus on the Caribbean and Latin America. Of course, there is always Jamaican food and drinks.

Purple Palms could not exist without the shared vision and generous support of Lombardi Properties and Soundlux Audio.

Book your time and space for anything creative now and support the work and time of Chung and his team. You may secure this information by emailing purplepalmscreative@gmail.com

In the meantime, they are on IG and Facebook.

See you soon!