KINGSTON CITY MARATHON IS LESS THAN SIX WEEKS AWAY

KINGSTON, Jamaica – When you think of the city of Kingston, Jamaica, a marathon is not the first thing that comes to mind. Well in 2019, the Jamaica Hotel and Tourist Association (JHTA) Kingston’s chapter and its partners will host its first-ever marathon on Sunday, March 17.

What is even more interesting, is, the IAAF/AIMS has certified the route. That is historical in every context. The 480 square kilometres city is home to sporting and cultural history that surpasses any city its size. And the marathon will add flavour to this already exciting “UNESCO Creative City.”

The marathon will take you through the curves and turns of Kingston (twice) and although it may not be an ideal run for marathoners globally, it paints a new picture of the city.

After six years of hosting a 5K and 10K and Half Marathon, “adding the full marathon” was a dream come true for Nicola Madden Greig, co-chair of the KCM team.

THE VALUE TO KINGSTON  

The Kingston City Marathon will become popular like all other top marathons in cities across the globe. What will this mean for Kingston?

Well the Ministry of Health, in the last few years, started the Jamaica Moves campaign and that makes ‘health and fitness’ a worthy practice for the people of Jamaica. That is all part of an initiative to encourage people to get involved in physical activities.

The Kingston City Marathon will help to drive the ongoing development of Kingston, it is all about building reputation and popularity; while helping to use sport, in this case, a marathon event, as one key element to the city’s soft power.

Director of Tourism, Donovan White, at the press launch last month (January 16) said, “Jamaica now hosts two marathons almost four months apart, this is a clear opportunity.” The Director also pointed out “with the already established products of Kingston – great music, food and other exciting sporting events, the city will be enhanced by the Kingston City Marathon. He added that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Kingston remains a relatively small city; however, the partnership with the local authorities, businesses and people, is an important one, aimed at overall growth, while enhancing the city’s status.

The Kingston City Marathon is the 2nd official marathon being hosted in Jamaica. The other being the Reggae Marathon in Negril in December.

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RunLive partners with Kingston City Marathon

MIAMI, Florida: – Miami-based RunLive, one of the world’s first gamified social running platforms, has agreed to sign on as a partner for the Kingston City Marathon. Race Day is Sunday, March 17 in Kingston.

Founded by Mike Thompson and David Mullings, Jamaican entrepreneurs based in Florida, RunLive recently graduated from the leAD Sports Accelerator in Berlin, Germany.

“We originally planned to launch in Berlin first but could not pass up the opportunity to be part of Kingston’s first marathon” said Mike Thompson, a former Development Operations Engineer, who came up with the idea for the app 2 years ago.

David Mullings has been named as an Ambassador for the Kingston City Marathon and the RunLive team will help to drive visibility for the event via promotion in the app, posts on social media and bringing at least one Instagram running influencer to participate and share her experience with her followers. RunLive has over 135,000 followers on Instagram.

While plenty of other running apps with a social component do exist, most of them focus on mapping your run and tracking statistics but do not offer a way for runners to connect and compete in real-time.

HOW RunLiveStarted

“I was introduced to Mike by a Florida angel investor group to help him scale and was really impressed with his product. I committed to help raise capital and invest but got sucked in by his drive and the product roadmap” said co-founder David Mullings who is also a mentor with the Branson Center of Entrepreneurship Caribbean and Founder Institute Jamaica.

Co-Chair of Kingston City Marathon, Nicola Madden-Greig welcomes RunLive on Board – “We are pleased to have this new and emerging team partner with us for Kingston’s first certified marathon. We look forward to the reach this partnership can create, and we hope as the event progresses, we will add more participants.”

The app is currently available for iOS devices and the Android beta is scheduled to be released in late February. Investors include leAD Sports, which was founded by Klaus, Horst and Stefan Bente, grandsons of Adi Dassler, the founder of Adidas.

About RunLive

The RunLive app allows users to connect with runners across the world and run together in real-time for the ultimate running experience. Turn your sweat into sweet rewards when you earn RunCoins by completing challenges, logging runs and winning races. Learn more at ww.runlive.fit

About leAD

Klaus, Horst, and Stefan Bente are the oldest grandchildren of Adi Dassler. Together they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they’re not alone. leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

About Kingston City Marathon

What started out as the Kingston City Run six years ago, the event has now added a marathon to its existing 5K, 10K and half marathon course. The certification of the marathon by the IAAF/AIMS is significant and it identifies the value of an event like this in the Creative City of Kingston. For more go to www.kingstoncityrun.com or email kingstoncityrun@gmail.com

Press Contact:

David Mullings                        Carole Beckford

david@runlive.fit                    carole.beckford@gmail.com

407-513-2801                        + 1 876 566 3671

Logos at http://bit.ly/RunLive-Press e 2 A

Kingston City Marathon will enhance Kingston as a sport tourism destination

KINGSTON, Jamaica – Kingston’s hosting of its first IAAF/AIMS certified marathon on Sunday, March 17 is just another product that can serve as a great addition to its sport tourism product.

The marathon which is deemed appropriate in the wellness segment of the overall sport tourism product. Donovan White, Director of Tourism highlighted some of the global trends in his keynote address at the media launch of the Kingston City Marathon on Wednesday (January 16).

(l-r) Nicola Madden-Greig, Devon Samuels, Alan Beckford, Chris Jarrett, Donovan White.

The Director made some key points:

  • There were 830 million wellness trips in 2017, this was equivalent to 17 per cent of all tourism revenues
  • Wellness tourism is set to grow 7.5 per cent through to 2022
  • The estimated earnings from wellness travel is estimated to reach $919 billion by 2022
  • There is an average spend of $1,528 per trip for a wellness tourist, this represents 53 per cent more than the average tourist

“Jamaica now hosts two marathons almost four months apart, this is a clear opportunity,” according to the Director.

The Director was quick to point out the already established products of Kingston – great music, food and other exciting sporting events will be enhanced by the Kingston City Marathon, which he suggested that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Race Ambassadors with Race Director

Co-Chair, Nicola Madden-Greig, in highlighting the announcements for this year’s running explained the partnership with the Miami Marathon where winners from both events will be entered in each other’s events free of charge. “Jamaica will exhibit and participate at this year’s Miami Marathon as part of our global outreach to encourage patrons to enter the Jamaican event in Kingston.”

Registration is on the www.kingstoncityrun.com link. Early bird registration ends on January 31.

The 5k will feature some of our younger generation – Holy Family Primary was in the house

#RunDiCity #FeelDiVibes fff

Kingston City Marathon – 2019

KINGSTON, Jamaica – Organizers of the Kingston City Marathon (KCM) are looking to surpass 5,000 competitors for its series of raceswith just over 90 days until race day.

Theevent will also seek to recognize “Caribbean Stars” – male and female winners for the first time in 2019. Co-Chair, Nicola Madden-Greig, made the disclosure at a local organizing committee meeting on Wednesday (December 12).

“As part of our efforts to target competitors from the Caribbean region, we plan tohighlight winners from the region in the inaugural marathon event. This is an important event for Kingston and we are hoping to attract competitors from across the globe.”

The event, which is in its seventh year, “is part of what Kingston has to offer, and we are putting out all the stops for a successful event,” noted Madden-Greig.

The Kingston City Marathon is an IAAF/AIMS-certified marathon which allows competitors to use their times to qualify for other international events. 

The three-day event (March 15 – 17) will include a 5k, 10K and the full marathon; in addition to an Expo with a focus on wellness and lifestyle; there will also be a welcome reception and an after-party to complement the weekend’s activities.

Registration remains open at www.kingstoncityrun.com