Posted in Advertising, Athletes, Branding, Sport, Sports, Track and Field

Jamaica’s Sport Industry

Jamaica’s sport industry will be hit hard with the advent of the corona virus pandemic.

The first blow came when the Inter Secondary Schools Sport Association (ISSA) was forced to cancel the 2020 edition of the Boys and Girls Championship. The event which was scheduled for March 24 – 28 was called off on Wednesday, March 11 by a team comprising the Ministry of Health and Wellness, ISSA and the lead sponsor partner, Grace Kennedy.

ISSA was quick out the blocks in estimating that at least J$150 million would have been lost. That amount would have included not just sponsor contribution, but income from broadcast rights, tickets and concessions.

The annual CHAMPS event is but one of the major calendar events which has been affected. The other sporting disciplines include an incomplete Red Stripe Premier League; Netball Jamaica was just about getting ready to start their national league in all divisions; an international volleyball club championship, scheduled for the weekend before CHAMPS, was also canceled along with several other competitions.

Subsequently, all public sporting and entertainment events have been postponed or cancelled. The only sporting event which managed to keep its foot in the door was horseracing which saw its last event being held on Saturday, March 21.

The effects on the system cannot be quantified just yet, but there are several layers that will be impacted. First off, all the athletes in all sports elite and amateur have been affected. While they are unable to compete, they are now unable to train.

Additionally, service providers, those employed directly and indirectly will all be affected; because with no events being held, there is no revenue being generated and therefore a lot of those in that industry will receive reduced pay packages for a limited time. Those who offer freelance services are on a wait and see game.

Elite Athletes

While the elite (professional athlete) may have a lifeline through the partnership with their sponsor partners, for example gear and beverage companies and other short-term partners. We await feedback from that group.

With every aspect of the industry almost coming to a halt, the fall out will be devastating. There is no timeline for the restart of any leagues now on hold. Some have been postponed indefinitely and some are considering cancellation.

National Sport budget

As a background, the Jamaican system has never been able to record a correct estimate of the contribution of the sport industry to its gross domestic product (GDP); but the Planning Institute of Jamaica (PIOJ) in its annual public, the Economic and Social Survey of Jamaica (ESSJ) suggests that sports (an entertainment) contribute a combined figure of up to 3.5 per cent.

The GDP as reported for the 2019 period is $14.516 billion. The sport figure would therefore be close to $500 million.

When the Government presented its 2019/2020 budget for $803 billion the allocation for sport was $4.119 billion; a figure that has shown steady increase over the years. Certainly, in the last decade the country has participated in two Summer Olympic Games – 2012, 2016 and was about to go to its third in 2020, now postponed to 2021.

The global impact is severe and already we are seeing fallouts from all the major leagues in every sport. All have had an impact on its salaries for its professional players, full and part time staff.

We now have to live through the memories of sport, games we all love so much.

#StayInTheGame

Posted in Jamaica, Music, Reggae

DJ Kurt Riley presents The Global Party

KINGSTON, Jamaica – DJ Kurt Riley, more popularly known as the Party Animal in the Dancehall, took to the digital streets and spun into action last Saturday (March 28).

In what his team dubbed The Global Party – Caribbean Edition, the just over three hours event went live on Instagram; Facebook and YouTube.

Just before The Global Party was launched, Riley had 29,400 followers on Instagram, that has now moved to 30,500 in just a few days. Riley, speaking after the first show said, “I am ready to go again.” He will be on every Wednesday and Saturday through to the end of April in the initial stage.

DJ Nicco (left) and DJ Kurt Riley

Riley had DJ Nicco with him in the Kingston-based studio and hosted personalities from across the world, with heavy inputs from USA, Canada, Africa, Australia, and a host of fans from across the wider Caribbean and home island, Jamaica.

Young and upcoming singer, Abby Dallas made a guest appearance.

The mix of songs attracted a wide demographic as Riley punched tunes from soca, dancehall, reggae – hits after hits, after hits. He also paid tribute to the late great Bob Andy who passed recently. Bob Andy and Kurt’s father, Winston Riley shared a good friendship.

Grace Kennedy Money Services (GKMS) joined in the party too. They partnered using their brands Bill Express Online and Western Union under the theme #StayHomeAndParty.

Senior Communications Manager, Grace Kennedy Financial Group, Yolande Gyles Levy was part of the livestream endorsing the event in a live interview.

Special thanks to Grace Kennedy Money Service, our live guest artist @theabbydallas, our first guest dj @djnicco876 and all who made a success. Big ups to CPJ & Magnum

The event was powered by Animal Instinct Entertainment and was supported by CPJ, Magnum and IPMG.

This Wednesday, April 1

The Global Party will feature a Trailerload of 70s, 80s, 90s music starting at 6pm entertaining the quarantined across the globe.

-ENDS-

Posted in Advertising, Athletes, Jamaica, Jamaica Tourist Board, JTB, Sport, Volleyball

International Club Volleyball in Jamaica, March 20 – 22

KINGSTON, Jamaica –  Top-class international club volleyball action returns to Jamaica this March (20 – 22). For the 28th year, the Venus Volleyball Club will stage its three-day tournament.

The event this year will feature seven male and eight female teams. Aruba, Bahamas, Barbados, Trinidad & Tobago, USA and Jamaica. The teams will be vying for top honors to include the 2020 Trophy and cash prizes and individual awards.

Home team and hosts, Venus International are the defending champions in both the male and female categories.

President of the Club, Kenneth Reid, in praising his team, says “we are happy to continue to contribute to the development of volleyball in Jamaica. For almost three decades we continue to showcase our own talent and we have been able to facilitate a wide range of international talent over this period. We continue to make serious inroads in the sport.”

One of the community initiatives the clubs has embarked on is ensuring the schools in St Catherine have access to this level of competition. Several high and primary schools will be invited.

The Jamaica Tourist Board (JTB) is one of the main sponsors for the event, along with the Tourism Enhancement Fund, The Knutsford Court Hotel, and SportsMax Ltd.

Action serves off on Friday, March 20 at the GC Foster College and runs through until Sunday when the final in both categories will be held. Action starts at 9:00 am on Friday.

At last year’s staging, five (5) overseas based teams participated, representing three (3) countries; USA, Bahamas, and Trinidad.

Posted in Dance, Entertainment, Music

Rockers Takeover, Elizabeth Sloane sign 3-year IP management deal

KINGSTON, Jamaica – Rockers Takeover a brand owned and operated by Israel Group Limited has signed an Intellectual Property management deal with Elizabeth Sloane. The deal which has been inked for three years will see Elizabeth  Sloane managing the business development and commercialization of the Rockers Takeover brand and its Intellectual Properties. 

Rockers Takeover

Rockers Takeover is a platform established to preserve and promote Jamaica music, culture, art, and design globally will have its inaugural event on Saturday, February 22. 

The event is a Reggae Month listed and Jamaica Tourist Board endorsed event. The brand aims to use the 70s, 80s music to attract tourists, locals, and persons in the diaspora, also to educate about Jamaican culture, art, music, and design. The brand will be used as a platform to move around the world educating and exposing millions to Jamaican culture, music, design, and art. The platform which will take the form of an event will tour throughout the year starting with a Rockers Takeover Music Festival held in Kingston during Reggae Month.

Managing Director, Elizabeth Sloane, Melanie Wynter, explains “Jamaica creatives have suffered too long from the exploitation of the orange economy and as such will be using Elizabeth  Sloane as the brand to protect and grow IPs, managing the business development and commercialization of Rockers Takeover. 

Elizabeth Sloane whose expertise is business development, productizing, commercializing and market entry especially in West Africa and the Caribbean, will be responsible for the growth of the brand throughout the Caribbean and Africa. “We believe the partnership is monumental to commercializing our creative industry in the Caribbean. We are very grateful for the faith Rockers Takeover as placed in us.”

Posted in Advertising, Branding, Media, Music

Rebel Salute 2020 – Come for the show, stay for the experience

When the band strikes the first note on Friday, January 17, it would signal the 27th staging of Rebel Salute. The festival which was first a one night event, has now turned into a massive two-day festival catering to a wide and diverse audience globally.

This year’s renewal will feature the experience of a lifetime with great music from Reggae Artistes. Patrick Barrett, aka, Tony Rebel, host of the event, along with his team, says “this year’s line up for both evening will showcase over 700 hits across the talent that will be on show. That is quite a remarkable feat.”

What is happening now, 9 days before the start of the show is the full suite of artistes rehearsing at studio locations across Kingston. This is where the artistes and their teams come to perfect their performances. They appear with back up singers, band members and even some of the managers stop by.

Chevaughn who is on the Friday line up, had a session https://twitter.com/CaroleBeckford/status/1214956823545044992?s=20

While Errol Dunkley of Black Cinderella fame, gave a shout out to the fans to join him on Saturday, January 18 https://twitter.com/CaroleBeckford/status/1214971011063590913?s=20

The stage manager is there on location and provides support to the crews that come in and ensures that the times allocated are adhered to.

The show welcomes 49 per cent of the total audience from overseas and this, according to Tony Rebel, “indicates that the show is a fitting product for music lovers at home and abroad.”

The Grammy-nominated Reggae Album Group, Steel Pulse will be on stage on Friday along with Toots and the Maytals, Sanchez, Chi Chi Ching, Kenyatta Hill – to name a few; while on Saturday, Moses Davis (Beenie Man), Jessie Royal, Tony Tuff, Chronnic Law and Benjy Myaz are among the stars to be on the show.

There is comedy with Johnny and Friends on Friday. While on Saturday a dub plate show case featuring Jack Scorpio (Jamaica) and DynamQ Sound (South Sudan) will be a highlight on Saturday.

The village will present an eclectic presentation of art and craft and the now popular herb curb, with Dr Julius Garvey as a special guest.

Tickets are available at https://secure.ticketpal.com/affiliate/rebelsalutewebsite

The two-day show, held at the Grizzlys Plantation Cove, Priory, St Ann is one you won’t want to miss. Gates open at 5pm and show starts promptly at 7pm.

Come for the music, stay for the experience – after all, it is the Peoples Show.

See you there

Posted in Athletes, Branding, Caribbean, Entertainment, Media, Music

Create | Protect | Earn with IPMG

KINGSTON, Jamaica -” A forum that outlines how to commercialize your creative and cultural assets through a carefully crafted programme is one that is truly needed,” this according to O’Neil Walters, CEO of the newly formed Intellectual Property Mining Group (IPMG). 

That forum will be available come Wednesday, November 13. The event will focus on three key areas of research, marketing and how to value your brand, under the theme ‘Create. Protect. Earn.’

Presentations will be made by IP Research Specialist – Dean McKellar; Media/Marketing Specialist, O’Neil Walters and Marketing Specialist, Carole Beckford – all of whom will share in a case study style their experiences on how they have successfully managed and delivered winning projects throughout their careers while also showcasing influential current global trends.

The Forum will target creative industry practitioners inclusive of officials in businesses that have among their portfolio, sponsorship, marketing, public relations and communications around segments of the Orange Economy. 

Walters wants the forum to seek to strengthen the capacity but also deepen the relationships with persons who manage lifestyle personality brands/organizations in key areas of sport, music and entertainment. 

IPMG Team

Among the highlights of the event will be a CEO Vision Lounge which will feature leaders of corporate organizations who have had the experience and those who seek to know how “the present landscape will shape how they integrate the creative elements of Jamaica into their Corporate campaigns.” 

The event will run from 3:00 to 6:00 pm and will include a business executives’ lyme (networking session) with one of IPMG’s clients, DJ Kurt Riley, who will provide entertainment. It is an all- inclusive event for just $10,000. We invite all to register interest and get listed at info@ignitionipmg.com 

DJ Kurt Riley

Posted in Advertising, Athletes, Branding, Caribbean, Cricket, Jamaica

What of Jamaica Sport?

KINGSTON, Jamaica – Over the next three to five years, Jamaican superstar athletes will be involved in a series of global and international Games and Championships in several disciplines. Football, Cricket, Track and Field, Netball, Basketball, Swimming (diving) and Volleyball are just some of the sport that will see considerable action.

Most, if not all of the events, will take place out of the Caribbean region, which offers an opportunity for the (Brand) Jamaica to strengthen and deepen its roots in the global space.

From as long as 1948, Jamaican athletes have long established themselves as superstars and have continued to do so in traditional and non-traditional areas.

Yona Knight-Wisdom, for example, just finished second in the 3 metres British Diving competition in preparation for upcoming World Championships in South Korea (July) and European Championship in Ukraine (August) all towards aiming for the 2020 Summer Olympic Games, scheduled for Japan.

Yona Knight Wisdom

The Reggae Girlz will take the field for the first time at this level on Sunday, June 9 against Brazil, in the FIFA Women’s World Cup. The Reggae Boyz are in the Gold Cup as they look to campaign for the 2022 World Cup. There is a long list of football competitions to take place in all age groups on the turf and even in the sand.

Netball heads to Liverpool this summer for what could be a great chance for the Sunshine Girls to climb to number one.

In the last quarter, track and field will dominate with the World Championships and will be the first time since Osaka (2007) that Usain Bolt won’t be competing. We wait to see what that will look, feel and sound like.

That summarizes the outward events. And from all indications, the national federations along with the Jamaica Olympic Association (JOA) have their work cut out for them.

JAMAICA MUST BENEFIT

What of incoming events though? And how will Jamaica benefit from earnings from the global sport industry? Time for a sport agency of known skill and repute to make this happen. We continue to skirt and dance around with the possibilities.

Time for the upgraded version of Jamaica Sport to return – an agency with skills, resources and the requisite financial backing to coordinate island sport tours, major and targeted sport events with franchises, national and international teams and personalities.

This was written some time ago – Bring back Jamaica Sport https://carolebeckford.wordpress.com/2018/09/15/bring-back-jamaica-sport/

It is time, to #CallTheGame

One Love!