Posted in Advertising, Athletes, Branding, Entertainment, Media, Music

Sport and Entertainment Agents

Sport and Entertainment are two of the biggest industries globally. There are several papers and research that will show that those two industries will grow “no matter what” even in an economic recession. There are tons of figures presented by:

·        PriceWaterhouseCoopers (PWC)

·        International Trade Center

·        Departments of Commerce (in top commercial centers)

 Wanted to offer that background, as with the growth of the sectors, there is room for more experts and so employment will tend to increase.

handshake-man-and-woman

Today, I want to focus on the role of an agent. The definition of an agent for the purpose of this article is “one who helps to build careers.” The most basic of an agent’s role is to handle athlete/artiste, franchises/professional teams and event promoters where applicable.

Here are some other roles:

·        Setting of goals for the athlete/artiste after sitting down with them for a detailed discussion

·        Part of a team which negotiates endorsement deals

·        Part of a team which handles public image

·        Part of a team that recommends charities and/or foundation

·        Part of a team that looks at options for retirement

That agent therefore is required to know a few things or at least have some basic training. The training can be at undergraduate level in business, law, sport management. The agent should be able to bring something to the table.

I can translate that in a simpler way to explain that an agent should: 

·        Know other influencers in the specific industry

·        Be able to make connections to grow the status of the athlete/artiste

·        Be able to get on lists that are relevant to the development of the athlete/artiste

·        Attend events where networking is available to ensure your client is represented in the best way possible

·        Get in doors, offices, boardrooms that would be otherwise unavailable

The point is, an agent is the direct link between the earnings and how an athlete/artiste is viewed by the public. The athlete/artiste must therefore choose wisely, as essentially, the business of sport and entertainment lies in the agent’s hands. Lots of opportunities for agents and lots of places to learn the business – Get in the Game for those who want to make a go at it and for those already in it – keep relevant by always learning. There are tons of conferences and workshops to attend too numerous to mention. DollarSign

Here are five professional sporting organizations you should consider for those of you interested in that industry https://www.bestcollegereviews.org/lists/five-professional-organizations-in-sports-management-to-consider-joining/

For entertainment, here are two I would recommend http://www.agents-uk.com/ or http://www.besla.org/

 “Show me the money.”  #OneLove

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Posted in Branding, Caribbean, FIlm, Media, Reggae

JAMAICA can host multiple film festivals

KINGSTON, January 4 – Jamaica can and will continue to host a number of film and music festivals. The country’s content and production are of the diversity, quality and brand strength to be able to maintain and sustain festivals for its relevant markets.

The state’s investment and export promotion agency, JAMPRO has secured the services of a number of organisations and professional individuals as part of a continuing effort to market the country’s resources in a number of key sectors, of which film and the creative industry are important. Akin to that is hosting of events, meetings, conferences, workshops, seminars, roadshows, and in this case festivals as mechanisms to showcase the island’s services.

The Jamaica Film Festival 2015, scheduled for July 7 – 11 this year in Kingston is one such event and as the FILM COMMISSIONER, based at JAMPRO, a team is working on delivering this event. So far a major partner, Tuff Gong International has been acquired http://sflcn.com/bob-marley-foundation-partners-with-jampro-for-jamaica-film-festival-2015/

A number of other partners have been pursued (public and private) and those will be announced shortly, to include strategic media partners, local and international. A call for film/documentary projects was announced and 54 projects were observed through pitch sessions. The pitches were seen by a myriad of local experts and a short list has been recommended. The next step is for script experts to match scores from the pitch sessions upon which those selected will be announced for production.

A number of professional development workshops will be held for the teams of the projects chosen to ensure quality and provide the support warranted for the successful delivery of the projects in July.

MULTIPLE FILM FESTIVALS

Though a small country relative to those with longer history with film festivals, e.g. Canada, there is room for more than one. Canada for example, profiles the Toronto International Film Festival (TIFF) as its premier event, while there are at least ten other MAJOR ones with a few themed festivals. There are ten major ones and that does not include the sub festivals while the major ones are going on. So Montreal, Quebec, Vancouver etc have their own.

More and more cities are becoming the venues for film festivals and here is a link for the ones which were the most recommended festivals for 2014 http://www.moviemaker.com/archives/festivals/50-film-festivals-worth-the-entry-fee-2014/

JAMAICA

Jamaica’s layout by parish/county is distinguished by its culture, and with effective planning the indigenous of each area is at liberty, as has been done, the opportunity to plan its own series of cultural events including film festivals. No government or private sector entity can restrict a community; neither will JAMPRO. The nature of the business is one which is open for a variety of projects, but JAMPRO has a mandate and role to determine programmes in the best interest of Jamaica’s export and investment projects.

The Film Festival in July is scheduled for Kingston and it is on – stay tuned to http://www.filmjamaica.com and information will be revealed in a timely manner.

An earlier post here, identifies the role of film festivals in economic activity, read for background https://carolebeckford.wordpress.com/2014/10/30/film-festivals-benefits-to-cities-worldwide/

We invite all those with ideas to plan to keep Jamaica’s brand in check as we seek to promote our services and products to the world. There is room for all of us to exist.

Film, Music and Entertainment – Jamaica is where it all is!

Posted in Uncategorized

The Business of Entertainment

REPRINTED FROM MAY 2012

As we explore the benefits of entertainment and sport to the Jamaican economy, it seems we have to re-define the business of entertainment and how it can be tailored to suit the needs of the industry while at the same time create economic opportunities for the major stakeholders. We have been lead to believe that entertainment is largely about talent, however as the time flies by we are seeing where packaging is becoming the major tool to the Brand of Entertainment. However, because Jamaica is a developing country, it may be easier to work through a process to get to the ultimate goal of having a vibrant entertainment industry.

Image

Let’s take a look at some keys areas of focus (not in any particular order at this juncture). We have to set some clear guidelines and define the following: 1. Creative Process 2. Product 3. Financing plans 4. Distribution 5. Language 6. Technology – animation, 3-D 7. Education 8. Evolution of the Business 9. Value added – film, fashion,merchandising 10. Licensing 11. Content Monetization and Storage

Jamaica’s culture has been influenced by the success of Bob Marley which has set extremely high standards – one which has made Bob into an international icon and making him one of the most recognizable names and faces on the planet. We see the demand for pictures, clothing, records of Bob even 31 years after his death and his family, mostly of musicians and entertainers have carried on the legacy he worked hard at. The industry has evolved and changed since the 1980s and while there are far more opportunities, there are signs of convergences with the product meeting at common points.

There is now little or no separation with a singing career and an acting career. Both are meeting closer and closer and what that means is PACKAGING…to suit the demands of the market. Jamaica’s advantage is its history, heritage, culture, locations, allure, mystique, but should be carefully packaged along with the human element to showcase all those factors. Maybe, just maybe, we should invest in telling our stories and distribute them ourselves. So we need a script, we have the talent, showcase the music, film on our own locations and tell the world OUR stories.

One thing I ask, begin the process in schools and work our way into developing this gold mine we are sitting on and let’s get this RIGHT. What say you?

Posted in Uncategorized

THE BUSINESS OF ENTERTAINMENT

Image

 

As we explore the benefits of entertainment and sport to the Jamaican economy, it seems we have to re-define the business of entertainment and how it can be tailored to suit the needs of the industry while at the same time create economic opportunities for the major stakeholders.

We have been lead to believe that entertainment is largely about talent, however as the time flies by we are seeing where packaging is becoming the major tool to the Brand of Entertainment. However, because Jamaica is a developing country, it may be easier to work through a process to get to the ultimate goal of having a vibrant entertainment industry.

Let’s take a look at some keys areas of focus (not in any particular order at this juncture). We have to set some clear guidelines and define the following:

  • Creative Process
  • Product
  • Financing Plans
  • Distribution
  • Language
  • Technology – animation, #D
  • Education
  • Evolution of the Business
  • Value added – film, fashion, merchandising
  • Licensing
  • Content Monetization and Storage

Jamaica’s culture has been influenced by the success of Bob Marley which has set extremely high standards – one which has made Bob into an international icon and making him one of the most recognizable names and faces on the planet.

We see the demand for pictures, clothing, and records of Bob even 32 years after his death and his family, mostly of musicians and entertainers have carried on the legacy he worked hard at. The industry has evolved and changed since the 1980s and while there are far more opportunities, there are signs of convergences with the product meeting at common points. There is now little or no separation with a singing career and an acting career. Both are meeting closer and closer and what that means is PACKAGING…to suit the demands of the market.

Jamaica’s advantage is its history, heritage, culture, locations, allure, mystique, but should be carefully packaged along with the human element to showcase all those factors. Maybe, just maybe, we should invest in telling our stories and distribute them ourselves. So we need a script, we have the talent, showcase the music, film on our own locations and tell the world OUR stories. One thing I ask, begin the process in schools and work our way into developing this gold mine we are sitting on and let’s get this RIGHT. What say you?