Posted in Athletes, Branding, Jamaica, Management, Sport, Track and Field

Fan Engagement and Ticketing – CHAMPS

March 31 – As the Inter Secondary Schools Sports Association (ISSA) mulls over its management of the current ticketing fiasco, it should equally seek to re-engage fans. Sport has evolved so much that those fans who go out to watch live sport, seek meaningful ways in which to be occupied at the event.

Before I get into the suggestions for Fan Engagement though, I want to make it clear, that the solution I am recommending to ISSA can provide a few positives for them:

  1. More money from ticketing
  2. Attraction of a whole new set of fans
  3. Indication that they are moving into the modern era of event management

As one considered an export in the Business of Sport, I want to offer solution to make the product better, stronger and sustainable. What is clear though, is ISSA has to be prepared to access expertise which are clearly beyond their current operations. An organisation has to outsource roles which are not easily available, but have team members, monitor to ensure all goals are being met.

TICKETS

Since the grandstand is the major issue here, there is a way that there can be significant revenue generation, but a formula has to be reached. My assessment is based on the estimation of the 5,900 available seats. Secure 500 as Season Passes at a premium rate. Those season pass holders are you key customers who regardless of whether they attend CHAMPS or not, will pay for the tickets. Let’s look at Spike Lee for example he has been a season-ticket holder for the New York Knicks for many years dating back to 1985. He is said to pay US$3,600 for each of those two tickets he has, a far cry from the $500 paid in 1995. Spike, despite his fame from his film career, is well known as a Knicks Fan. I am here to suggest we can find 500 CHAMPS fans. The package could offer parking and memorabilia and even time with sponsors.

The other 5,400 tickets can be available online and at box offices and be broken down in a way that the organisation still stands to earn. Fans have become more sophisticated and with more sporting events around, have become accustomed to first class hospitality. Fans all across the world buy tickets for major sporting events in countries thousands of miles away…they are done online and there is fan satisfaction. CHAMPS is a major event!

Back to Fan Engagement, ISSA and major sponsors should do the following

  • Have focus groups
  • Collate recommendations
  • Make an announcement for CHAMPS 2018 in October 2017 so fans will have enough time to plan.

It is also time there is a CHAMPS application (A CHAMPS app) – one that engages the related group of the athletes who are actually competing. The millennials and Generation Z groups are key to the development of the CHAMPS brand going forward. With home television audiences growing and some of us (older folks) are tired of the physical tussle to get in and out of venues, ISSA has to look at refocusing its marketing to a more fan-sensitive meet. I don’t believe any time soon, Jamaica will be able to afford a new stadium; I expect an upgrade soon. In the meantime though, we must make the best of the facility we have.

The other sport which can help the stadium in filling seats more than the average ten per year is football. The Reggae Boyz will have to go after World Cup glory again and that will offer an additional 10 – 15 days.

While I am annoyed at the way CHAMPS is being managed and marketed, I think the process for a solution is in close sights. I urge ISSA to consult.

Let’s monetize the game!

 

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Posted in Advertising, Athletes, Branding, Caribbean, Jamaica, Leadership, Management, Track and Field

Ticketing Solution for ISSA and CHAMPS

March 29 – Here’s a suggestion for ISSA and tickets for 2018 CHAMPS

1. Have an international ticketing solution that can have patrons purchase online
2. Ensure the seating for the National Stadium is also online so people can choose seats.
3. I know the Stadium seating was reduced for patrons in 2002 (15 years ago) so here’s how you handle that part

a. Allocate seating in this way
i) Overseas/Diaspora – 10 per cent
ii) Season pass holders – 15 per cent
iii) Regular patrons – 50 per cent
iv) Sponsors – 15 per cent
v) Walk ins – 10 per cent

We can’t have such an international meet with the best performances on the track and field anywhere in the world and not have first-class services to back that up. ISSA’s way is BACKWARD and not in keeping with any international standards at all. Also I suggested we do this too:

1. Have online tickets available one month before
2. Sell tickets from the Box office – two weeks before
3. Increase tickets each year by up to 11 per cent – to keep out the scalpers

Patrons will pay with a first class service. I am really bothered that in 2017, we operating like we in the dark ages. Additionally if ISSA want additional revenue they may make better use of the Hospitality Suites at the Stadium. I hope we can improve on this very important issue.

Posted in Athletes, Branding, Caribbean, Jamaica, Music, Sport

Chronixx and Adidas – music and sport – play

March 12 – In 2015, one headline read – Adidas is having a huge year, thanks to Kayne and Pharrell; in 2016 Pharrell is boosting sales more than… while in a lifestyle publication somewhere else, A Deep Dive into Spezial, Adidas’ best kept secret. This was obviously part of the company’s ongoing efforts to add entertainment to its current focus of sport.

Adidas is more known for sporting greats and this link https://en.wikipedia.org/wiki/List_of_Adidas_sponsorships has an updated list of all the sport teams and athletes they have supported from all the way back in 1936 when USA great, Jesse Owen wore Adidas in the Summer Olympic Games.

The corporate site found at this link has a more updated version of what is profiled now and it is an interesting trek – take a look when you have a chance http://www.global.adidas.com/

In the Caribbean, some names associated with the German, 68-year old company are Jamaica’s Yohan Blake, Veronica Campbell Brown and Bahamian Shaunae Miller.

In 2015, while Adidas became more popular on social media than Nike, the sales from Nike’s basketball shoes managed to outsell their Adidas counterparts 92 per cent to 5.5 per cent. Adidas has since acquired big-name players like, James Harden, John Wall, Derrick Rose and Tim Duncan, to name a few.

Anyway, back to the music the combined impact that Kanye, Pharrell and Chronixx combine to 37.1 million just on Twitter. The three have distinct characteristics which are endearing to the public and even with the differences in the three, they are common in the partnership with Adidas.

Chronixx has a tough act to follow and with all the valuable exposure he has had on the Tonight Show with Jimmy Fallon in recent years, his concerts in Central Park along with his ongoing schedule, he is readying for becoming a Brand Ambassador for Adidas.

ChronixxAdidas

Chronixx is Jamaican. He epitomizes the essence of Jamaica and from all signs, has the potential to be a major player on the international music scene. This relationship with Adidas is one which, if played strategically, could take him places.

The music and sport mix will work. The music and sport mix has worked. The music and sport mix will continue to work. Chronixx and Adidas are just the latest example. See the full story here http://www.cnbc.com/2017/03/09/adidas-partners-with-reggae-star-chronixx-rivals-rihannas-puma-fenty.html

We salute you Chronixx!

Posted in Advertising, Branding, Caribbean, Media, Theatre

Dahlia Harris – Country Wedding

January 28 – We promised you Part II.

Since the last time we spoke, Dahlia has been ‘playing’ Ring Games, one of her latest projects. That has been making circles around Jamaica and has even had a marathon run on TVJ. Now when you hear marathon, you think of those other series some of us like to watch on international networks, but no, Ring Games made it!

Ring Games is an intriguing romantic comedy that explores the challenges of relationships when family and society come into play.

Here is an excerpt of an interaction Dahlia had since Ring Games came on TVJ – When a grade two student asks “why you don’t leave Betty alone? then the senior citizen in the store says “your father deserves happiness, you need to go back to America! “I don’t need a thing more to reinforce what I know about the impact of local television. Now if we could only get Corporate Jamaica to acknowledge this and throw support behind local programmes.

Here is feedback on Ring Games, from a writer/producer/marketer, “Hi Dahlia Harris, I noticed that Ring Games is a rising plot… with the characters developing into a revelation of who they are… Keep it going. I am in support of all drama programmes local… While we will not be able to shoot Empire or The Good Wife here, we certainly can keep something like this going…”

Now we asked this hard-working lady a few other questions to include sport, theatre and Portmore.

Before we get there though, there is some more exciting news. Coming in February there is a production called Country Wedding. You won’t want to miss that.

COUNTRY WEDDING opens on February 14. Mas Aaron’s one nephew Glenmore is finally back from London where he has been studying Agricultural Management. He is not just the pride and joy of the Watson clan, but a shining example of how “brightness” can elevate you ‘to de worl’.

country-wedding

Mas’ Aaron can’t wait to reap the rewards of his investment in Glenmore however, his young nephew is only here to bid farewell as he aims to join his British fiancée Annabelle in colder climes. With the help of the village busy- body Miss Nella, Mas’ Aaron offers to host a real COUNTRY WEDDING, but his plan is to pull the love birds apart so he can hold on to the Watson legacy.

Greatful Valley gets turned upside down as the colourful sights and sounds of the COUNTRY WEDDING form a backdrop for secrets and schemes as they unfold. While the wedden booth goes up and the cakes get ready for the parade, Mas’ Aaron races against time to rekindle Glenmore’s love for the land of his birth. Is it enough to wrestle him away from Annabelle’s clutches or is this goodbye to all the traditions he holds dear?

And in between that, Dahlia and her peers in the business will be conducting workshops as part of the Caribbean Play Reading Series in New York. braata-productions

Q: As a Woman in Sport – how has you work in sport helped in your work in theatre

A: Like Sport, theatre is all about teamwork. Doesn’t matter if it’s a one woman show…without technical support it just doesn’t work. Sport has taught me that the success of the team cannot be overlooked if you hope to achieve individual success.  Respecting the contribution of every single individual is important to me. My work in Sport media taught me to focus on doing the job rather than trying to convince people that as a woman I was as capable as my male peers. Doing the job speaks for itself. Everything else is distracting. I apply that principle to theatre.  I work on getting it done.

Note: Dahlia still produces sport shows and was part of the memorable London 2012 Summer Olympic Games.

Dahlia’s passion spreads far and wide. We would not say ‘politics’ but maybe

Q: If you were Mayor of Portmore for a day, tell us some of the things you would like to see get done

A: If I were Mayor, Portmore would grab the opportunities that both Kingston and Montego Bay have failed to capture with respect to establishing themselves as a rival to other cultural capitals across the globe. The New York/London/Toronto models allow the business traveler to grab a taste of culture on the go.  I would develop areas where visitors could access local cuisine or even just drinks accompanied by live performances, where they could view night galleries and museums, where regional Arts festivals could be hosted twice a year, where Heritage tours are also accessible.  Thanks to both highways, north and south coast visitors could easily make a tour to Portmore a part of their itinerary.  Think about it. We have beaches, horseracing, a golf course just a stone’s throw away…we have the diversity to fulfill the needs of almost any traveler. I think the partnerships that have been forged with other cities with regards to developing effective climate change strategies in Portmore is a major accomplishment.  I would try to secure other partnerships in the areas of skills training and Arts development so that the citizens of Portmore are ready to take advantage of and sustain these programmes.

Now from all signals, 2016 was a good year for Dahlia and we asked:

Q: Would you have done anything different?
A: There are a number of projects I really wanted to get done but didn’t have the resources to get them completed. The world is clamouring for Jamaica.  Non-Jamaicans are taking advantage of that demand, churning out products that represent us but for the most part lack authenticity because they do not spring from our lived experiences.  We are way behind in maximising on this Brand that we all have created as Jamaicans.  The world isn’t waiting and as creatives we shouldn’t either.  While I will continue to lobby for support here in Jamaica, I will now be looking to garner support from overseas as well.
So there you have it! Who to tell what may happen after Country Wedding? 
#OneLove
Dahlia
Posted in Uncategorized

Jamaica Is In – Sport and Tourism

Kingston, JAMAICA – Jamaica’s sport and tourism exploits are well known worldwide. The two industries separately account for a significant portion of the popularity of the island.

The product sport tourism, while not new, is one which Jamaica has great potential and Carole Beckford in her latest publication, Jamaica is In -Sport and Tourism has outlined her views on the subject matter.

book-cover-2016
Book Cover 

The 115-page book takes a comprehensive look at how sport, tourism, and sport tourism have evolved in a developing economy like Jamaica. The book covers the period 2007 – 2014 and looks at preparation for the Beijing and London Summer Olympic Games along with other events and/or activities which offered Jamaica a competitive advantage.

Beckford, in the book insists that the island possesses all elements of a formula for a successful sport tourism industry; but the agencies have been slow in implementing what is required to make the industry work.

Among a number of key issues discussed are sport and the environment; sport and politics; export of sport services and administrative structures, to name a few.

As a member of the Business of Sport team in Jamaica, she insists, sport and tourism combined are key to enhancing the island’s social and economic development, while achieving goals of inclusion.

With a body of work in sport at several levels covering almost three decades, Beckford thinks it is time Jamaica formalizes its plan to convert for a successful sport tourism business model to benefit the island.

Assistant Professor, David Edwards, Johnson and Wales University, Brand Specialist, David Faulks, Australia and Business Management expert, Horace Madison, New York have all given the publication thumbs up.

The book will is available online https://www.bookfusion.com/books/117289-jamaica-is-in-sport-and-tourism for US$17.50

Posted in Uncategorized

Dahlia Harris – 2016 was good!

Kingston, JAMAICA – When one hears the name Dahlia Harris, so many things come to mind. We could try the following: teacher, social commentator, scholar, broadcaster, theatre practitioner…whew, but there is more. Catch her on the volleyball or netball courts for about five minutes and you’d never guess. In other rounds, Dahlia epitomizes the term all-rounder.

The year so far has been a good one, but there are so many things that could have been done, but 2017, watch out!

Dahlia Harris

The focus of this blog though is really to check in on Dahlia. Every now and again one has to stop and just wonder what will she do next. The latest project, Ring Games (on TVJ) has been a stunner and “so far, so good,” says Dahlia. We asked her a few questions which we think will give you a clear insight on what 2016 was like and the plans she has for 2017 & beyond. Here she shares some of her thoughts.

How was 2016 for you? 
2016 was a real challenge with respect to achieving both personal and professional goals. It also reinforced that achievement should not only be measured by the end result, but also by the process undertaken.  There were a number of things that I set out to do that never came to fruition.  The process developed my capacity to successfully complete similar tasks in the future.  Most importantly, 2016 helped me to realise that there’s a reason why we have roses…we need to stop and smell them more often.
Share some highlights of the year 
Professionally the highlight for me was being able to star in my first feature film ‘It’s a Family Affair’ and to collaborate with TVJ on the production of the dramedy ‘Ring Games’. There’s a lot more that I want to do in film and television and I believe both productions were able to showcase my potential.  Personally, it was a really challenging time for my mother with respect to her health.  Watching her overcome that, and experiencing the way my family and friends rallied around her, made me realise how fortunate I am.
familyaffaira20161104c
Jamaica’s theatre scene has been active this year, do you think it is making the impact it deserves
Until theatre is recognised for its developmental capacity and not just its entertainment value I don’t think it’s impact will ever be recognised.  A lot of what we see happening in our society is a failure to effectively express ourselves, to voice our concerns, to discover culturally relevant ways to address our challenges. With 14 parishes and only two have fully functional theatre spaces. I don’t think I need to say more than that.
How can public/private sector help to fuel energy in theatre in Jamaica
There are a few organisations that are supportive of theatre.  In some instances they purchase tickets for performances hosted by charitable organisations.  There is still a lot about our private sector however that I don’t understand. We like to reference countries like Canada and places like London and other major cities and how their societies/people operate.  One of the things that stands out in these places is the way in which their private sector invests in the Arts, performance spaces, museums, cultural activities, community programmes …the private sector takes ownership of cultural development.  If we agree that Culture is a national state of being, then our private sector needs to decide on the kind of environment they wish to operate in.
We heard some news about use of the Ward Theatre, and of course we had to ask Dahlia what were her views on that special place downtown Kingston
Any views on the Ward Theatre? 
I will continue to state that the Ward should represent what it did over a century ago.  It was a contemporary relevant space on par with the world’s best.  There is too much emphasis on preserving the physical building, we need to work on preserving the purpose of the space.
Ward Theatre
We could make it a regional model with respect to its technical capacity, including stage automation which among other things allows sets to move on and off seamlessly.  Overseas producers could once again be courted to mount shows in order to assess their viability for a future on Broadway. Technical training and certification could also be a part of its sustainability. We could also activate a number of cultural agreements to offer specialised training….Russia for example could be approached to fund courses in ballet.
I know that there are plans to redevelop downtown Kingston, until that is done and security is improved, patrons will struggle to attend shows at the present location.  Parking also hampers accessibility.   I think it’s way past time for us to examine the possibility of relocating the Ward.   For me,  Heroes Park would make a prime location.  It would still be within the environs of downtown Kingston, has more than adequate space for parking, and is more secure than the present location.
In part 2, we ask Dahlia about her work in sport and how can Portmore work better for Jamaica. Until then… #OneLove
Posted in Athletes, Branding, Caribbean, Management, Music, Sport

Elite Athletes today and beyond…

NOVEMBER 2 – Up to 20 years ago, elite athletes were judged primarily on talent. This talent included the ability to make runs, score goals, shoot baskets; others skills required were strength, endurance and agility. Today the elite athlete is all that and more.

A website article on www.conversation.com in this article http://theconversation.com/what-does-it-take-to-be-an-elite-athlete-depends-on-the-sport-18208 thinks it is a bit of nature and nurture.

This weblink highlights five characteristics in this article http://sportmanagement.cc/five-characteristics-of-an-elite-athlete/

The list is

  • Dedication
  • Selfless attitude
  • Communication skills
  • Continued motivation
  • Self confidence

free-play-silhouette

Photo credit: activelife.com

Today in particular where the business of sport has grown so much and will continue to grow, there is far more money available. The athlete goes after the highest salary and endorsement packages. There is however a thing called “competitive edge” – that which drives the elite athlete to win using a guided mental approach. This of course is added to the physical talent.

Elite athletes prepare at varying levels. They are required to peak at the right time. They are required to manage their playing schedules carefully. One could make an argument that it is harder for a tennis pro to prepare than a professional basketballer. The Open tournaments are held months apart and the tennis pro will have to prepare for example, for the Australian Open in January, then the French Open in May versus the basketballer who has an ongoing league from end of October to June. The basketballer can take the time to peak and win enough games to head to the playoff. The tennis pro has to be on top all the time.

Today however, here is who I think the elite athlete is and the qualities he/she should be:

  • In the top five in the world
  • Talented
  • Skilled
  • Fit
  • Able to consider further education
  • Able to have a lifestyle skill – music, dancing, cooking, baking etc.
  • Able to do great interviews
  • Marketable
    • Good for a magazine cover
    • Billboard
    • Can engage a targeted group – children/youth/adults/elderly
  • Play another sport for fun
  • Able to assemble a management team to negotiate the best deal
  • Able to manage social media – maintain a presence without being offensive

Here is an interest concept of what elite athletes have in common – Research shows that early participation in multiple sports leads to better overall motor and athletic development, longer playing careers, increased ability to transfer sports skills to other sports, as well as increased motivation, ownership of the sports experience, and confidence. Read more here http://activeforlife.com/what-elite-athletes-have-in-common/

magazine-cover-example

Image courtesy of Glamour

Elite athletes today have a comprehensive perspective on life and as a result will adapt and adjust when required to WIN. Elite athletes also know how to navigate distractions.

The stakes are high! Get in the game! ENJOY every second on the field of play!