Posted in Care, Dance, Music, self care

Self Care – Part 2 – makes you feel fresh

SUNDAY – Today, or any other Sunday, is probably the best day to do so many things you have not done for the week. On the other hand, it is also the day one should take a break – Eat. Pray. Love – to get ready for the week ahead.

Sunday

The recommendation is always to write down the things you want to achieve. You may even want to create a list. Over time, as you go through the list each week or month (which is what I recommend); you will become accustomed to planning and implementing the things that pulls you off the grind and brings you back full center.

In Part 1,  https://carolebeckford.wordpress.com/2018/04/15/self-care-a-new-form-of-energy/ I never really did define Self Care, but I think you get my gist. It is that process that focuses on ensuring you have done anything just to make you feel good/great about yourself. 

I will therefore share some of the easier ways to achieve this so you can ease into making this process one that you grow into and making it a habit. Last time, we never spoke about food, but here we go:

Create a log of food you eat for a week, then determine if over the next week, you will maintain or change that list. We have different reactions to food. We also have different needs where food is concerned, but for self care, we are going to focus on foods that make us feel the best about ourselves. Hope this picture helps with the variety I want to convey. Of course, add some meat along the way or whatever else you eat. Just add water.

Self Care Food

Focus on self care as being essential to you. Never see it as a reward. Over time, it should become part of what you do daily. Here is a chart that should identify the effort you need to put:

self care

I strongly recommend MUSIC as part of any self care plan. Recently on Facebook, friends have asked to tag 10 favorite albums. These albums, though you may not admit, form part of your life. You sing, dance and hum every word, rhythm and rhyme you can remember. Some experts recommend meditation music. While there is need for that too, the songs that made you happiest, dance the best and gave you a good vibe are the ones you should focus on. Now, you can compile a play list; before we had to play each album or just pick the song and play it over and over again. Start working on that list now.

Self care music

This sums up how important self care is – “Rest and self-care are so important. When you take time to replenish your spirit, it allows you to serve others from the overflow. You cannot serve from an empty vessel.” – Eleanor Brownn

Self Control

In the next article, we will look at – going somewhere you’ve never been – to create moments you will never forget. Until then #OneLove

 

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Posted in Alzarri Joseph, Athletes, Caribbean, Cricket, Rahkeem Cornwall, Sports

Joseph and Cornwall making progress

St John’s, ANTIGUA – WINDIES Senior Team pacer, Alzarri Joseph and WINDIES A team all-rounder Rahkeem Cornwall have been in an intensive rehabilitation and fitness program.

Joseph’s program has been geared towards helping him recover and rehabilitate from a stress injury to his back, sustained during the WINDIES tour of New Zealand late last year. Joseph has already completed four weeks of physical training and is currently on his 16 day of “return to bowling” program.

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High-Performance Director, Graeme West is pleased with Alzarri’s progress and reaction to the rehabilitation program. West indicated “The really positive thing so far is that there’s been no negative reaction by his body to bowling. Roddy Estwick has introduced a couple small technical changes that we hope will help his efficiency and take a little bit of stress off his bowling action.”

Cornwall, on the other hand, has had a shorter period since starting the fitness program but is making quick progress. He has played a considerable amount of cricket over the last 6 months. However, CWI has identified a window where he could focus on some physical training and he is currently working six days a week with Strength and Conditioning Coach to complete a three-week program.

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West was also pleased with the progress and determination that Cornwall has shown, “He’s progressing very well and will be putting that to the test soon, with some club cricket in Antigua. The ultimate goal is to have him ready for ongoing tours to include, but not limited to WINDIES A tour of the England, CPL, Super50 and the 4-Day League.”

Both Cornwall and Joseph train at the Coolidge Cricket Ground. Strength and Conditioning Expert, Ronald Rogers is part of the team included in the recovery of both players.

The program is managed by West, along with Dr. Oba Gulston Manager of Sports Medicine and Science, along with Rogers and Bowling Consultant Roddy Estwick.

*CWI Media Release*

Posted in Care, Dance, Music, self care

Self Care – a new form of energy

SUNDAY (Funday) – Over the last five years life has become so much more hectic. In my line of work (marketing, communications, media), information and consumption trends have changed tremendously. I have had to ensure that these tools are used in the most efficient way – either by me – or by teams I end up working with.

That said, during that time, I have begun to pay way more attention to rest, relaxation and rejuvenation, also known as self care.  The process is one which requires some thought, as it falls within the routine you would usually have.

Here are some tips you may consider as you head into self care:

  • Listen to music from one of the happiest periods of your life Playlists
  • Write down all the things you love about your life
  • Watch a few episodes of your favorite TV shows back to back every now and again
  • Dance to your favorite songs (15 minutes) at least once a week
  • Refresh your wardrobe. Donate.
  • Volunteer to a cause that means a lot to you
  • Take a drive out of town. Roll down the windows. Turn up the sound and SING out loud
  • Once a month, get body treatments you prefer – massage, pedicure, manicure, yoga, sauna steam20171104_103822
  • Say “no” if you can’t do it
  • Skip the routine once in a while and do something different and wild20180223_133644
Posted in Athletes, Branding, Coaching, Sport

Star Athletes – what keeps them driven

March 11 – International and super-star athletes appeal to us for different kinds of reasons and over the years lots of us have been drawn to specific athletes because of look, performance, personality, teeth, eyes, ears and so many other things.

Most of the athletes we like are also great to watch on the field/court of play and television audiences have largely been affected by that in recent times. However, have you ever stopped to think what drives to perform at the highest level with giving top performances consistently? What really makes them tick?

All great athletes commit themselves by exhibiting dedication, discipline, stick-to-itiveness and even a willingness to compete when the odds are against them and there are times we would really like to get into their heads to know how they think, what motivates them, what are the likes and dislikes and also how do they remain grounded (human).

The psychologists will tell you great athletes are coachable, they have a strong work ethic, they are aware of their work environment, they have composure, presence and poise; they may even be confident. But beyond that, there is always something that touches on the soft side, make them want to quit and also an inner part which want to do what they really want to do like party, drink, smoke, drive fast, put on weight out of season and even not want to train as per a schedule.

It is important for management of these athletes to understand these idiosyncrasies and work on a way to best manage and get the best out of the athlete simultaneously.

  • All world beaters want to always be on top and will want to perform better with each outing
  • All world beaters welcome competition but would prefer to be on top and will work hard at remaining on top
  • All world beaters listen to that ‘little’ voice in the back of their heads or even voices from outside, then do what they want to do. We have to give them choices with consequences so they are better able to make informed decisions
  • They also know when to take a break, even it does not agree with what the coaches/management say, but they take the break anyway. How long they stay on that break is what requires adjustment
  • We sometime spend too much time giving them instructions, as opposed to listening to them to hear their opinions. As the athlete gets older and more mature they too begin to develop a mind of their own and will require guidance and not instructions
  • They dream and if they share their dream with you, take that as your template to make the dream happen. There are times however, when you can be honest to say the dream cannot happen. Be gentle.
  • Be aware of the friends they have and be aware of the other instructions they get. Be positive in telling them the realities.
  • Listen more and talk less sometimes
  • For those who are close to their immediate family, embrace that, you may pick up a few ideas which could prove valuable in the near future
  • Talk to them not at them

Bill Cole, a mental game coach, out of California has written on the topic Championship Athletes – what makes them tick? Take a read sometimes.
In one of his columns he said “they learn from themselves, from those around them and from their environment. They embrace winning, competition and reaching their potential as athletes and as individuals. We can also learn a tremendous amount from them.”

 

Posted in Jamaica, Social Agenda, JAMAICA, Youth, Communities

Bring back the Social Agenda

Sunday, January 28, 2018

OPEN LETTER TO PRIME MINISTER, HON ANDREW HOLNESS

Dear Prime Minister

I would like to offer you a few suggestions as you contemplate a Cabinet reshuffle. No need to emphasize the crisis we currently face as it is there for all of us to see, hear and feel.

In the mid 90s, a programme called the Social Agenda was developed and was never implemented. The programme at the time had two basic goals

  1. To reduce poverty
  2. To empower two main groups; Youth at Risk; Communities

This was initially created as a public education programme; and I think, your team should consider reframing this programme to stem the issues we are facing.

The objectives are clear:

  • to communicate Government’s determination to address the social problems of the nation
  • to educate members of the public of the various services available for support for persons considered to be a part of the poverty group
  • to educate the public on practical approaches to promoting health, community development, a wholesome environment and the development of the nation’s children
  • to provide progress reports on the implementation of the programme to show trends, growth and the areas that may need to be readdressed

I would therefore like you to consider a Ministry of Education, Youth and Social Development to incorporate the Social Development Commission (SDC) and the National Youth Service (NYS) as the main agencies. Why Education? Because they can continue to focus on the formal process of which Compulsory Education MUST be considered. If we can create a five-year plan with a determined focus on this, we can achieve social growth that will ease the ills we currently face.

There are key roles for Government and Private Sector to offer employment to the skilled set from these groups with an attendant compulsory employment programme.

Based on what is needed, I believe Floyd Green from your team fits in this role to lead the change we need. I crave your indulgence Mr Prime Minister. I am also available to clarify or answer any questions you may have.

Concerned Jamaican

Carole Beckford.

 

Posted in Advertising, Athletes, Branding, Management, Media, Sport, Track and Field

Star athletes and Social Media

Saturday, January 27 – Elite and star-athletes have way more opportunities in 2018 and beyond; but they also have way more responsibilities. In every corner of the globe there is an athlete that is or on their way to “stardom”.

The star effect has number of situations to consider

  • Performance on the field/court/ring should always be on top
  • Performance off the field/in the boardroom/bank should also always be on top
  • Performance on social media platforms better be on top

The salary disparity continues; and while some sporting bodies have made an effort to level the playing field there is still a wide gap. The sport that still attract the top salaries are football (soccer), basketball, golf, tennis and the NFL. Formula One, Boxing and track and field have quality representation over quantity.

Forbes in mid year, 2017, released the top paid athletes https://nypost.com/2017/06/07/the-top-25-highest-paid-athletes-in-the-world-for-2017-are/ – occupying the top five spots were soccer, basketball and golf.

The top ten however identifies the variety in endorsements which ranges from 3m – 58 million dollars; salaries ran from 6m to 58 million dollars. Tennis (Roger Federer has prize money); he won 6m for the period under review and topped the endorsement with 58 million.

The top ten athletes also dominate social media with Cristiano Ronaldo sharing with 188 million between Twitter and Instagram. While we are on the matter of social media, this is an important method of communicating today and what is posted can be considered news, views and for the sponsor partners, endorsements.

That brings me to the point the appropriateness of the use of social media which the stars can be judged harshly for sharing a view on anything from their latest shoes, shirt to politics. More and more social media is the place where it all happens. This means though that the philosophy, brand and values, beliefs of the super star must come through.

We have seen recently where a male tennis player in the Australian Open was offensive with him having to delete tweets. One headline read – Tennys Sandgren defends tweets again at Australian Open; while this happened Tennys Sandgren deletes tweets after denying far-right sympathies at Australian Open https://www.theguardian.com/sport/2018/jan/22/tennys-sandgren-alt-right-australian-open-twitter

Here are some tips that could be useful

  • Establish a presence on social media
  • Be professional
  • Develop a daily/weekly routine
  • You may even consider scheduling posts (Have a team to manage as your audience grows)
  • The ball is always in your court
  • Always maintain your brand philosophy
  • Keep your posts short and simple
  • Use what is called rich media (videos, audio, pictures and related links)
  • Develop a bank of stories
  • Never feel entitled

The demand for content has grown. Social media can play a massive role. Use it to help your brand.

#StayInTheGame

Sports Marketing

Posted in Leadership, Management

The Office Party

Lots of folks look forward to this time of year when they get to ‘let their hair down’ at the office party. It seems though in the age of misconduct, lots of folks are also stopping to take the time to reconsider how and what to do at the office party.

Let me declare early, a party is just a place to have a good time. Once I go, I intend to have a good time; which means – very little food (I never go anywhere hungry); drinks, chatter and dancing. That is what a party is supposed to be. So, for example, after my office party this year, I had to ice my knee regularly for two days after. I am ready for the next one.

That said, I thought I would share some tips that I have found useful over the years:

  • Wear what you feel comfortable in

o   If there is a dress theme, participate, it helps to put you in the mood

  • Go with enough time to meet and greet your colleagues
  • Take pictures with the team

o   Sidebar – take them before you get all sweaty from dancing

  • Don’t overeat, people do take notice
  • Don’t overdrink, people will notice too

Now here’s the part when it gets really interesting:

  • Dancing

o   Enjoy the music

o   Dance and have fun

o   Take a water/drink break ever so often

o   Shake a leg with your boss; shake a leg with your team that reports to you

Note: I am among the first set of dancers once the music is great (live or recorded)

If your office allows you to take your spouse, there is no rule which says you can’t dance with a team member; however, be modest. If you go the party alone, ENJOY. Dancing is an expressive way of thinking, so in dancing and expressing, make sure you are ok to look the person in the eye the next day at work. In other words, do not over express. Too many stories of why have come out of these situations.

Enjoy yourself at the office party, but try not to do anything you’ll regret.

 

Cheers!