Posted in Advertising, Athletes, Football, Jamaica, Jamaica Tourist Board, Reggae Girlz

MAIN EVENT AND JFF SPECIAL PROJECTS TEAM PARTNER FOR REGGAE GIRLZ FUNDRAISER

KINGSTON, Jamaica – Main Event Entertainment Group Limited is partnering with the Special Projects Team from the Jamaica Football Federation (JFF), in a show of support for the Reggae Girlz. The Lapathon/Breakfast Party Fundraiser slated for Saturday, May 18 at the Jamaica College – Ashenheim Stadium.

The lapathon/breakfast party is among one of the major activities to raise funds to support the Reggae Girlz’ campaign as they continue to prepare for the June 7 – July 7 Women’s World Cup.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.  

A member of the Special Projects Team, Pat Garel, says “the campaign to the World Cup will get a boost in Jamaica this week and we want as much support as we can for the Girlz. We are hoping Jamaicans at home will see the significance and support where they can.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run/wheel and will have entertainment for all from 6am – 9am. 

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team will make a brief stop to thank the participants at the venue.  

Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 6pm at the National Stadium. This will be the final home match before they head out for stops in Florida (USA), Glasgow (Scotland) and then off to France.  

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.  

Interested participants may send an email to reggaegirlzjamaica@gmail.com  

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Posted in Athletes, Branding, Jamaica, JTB, Media, Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520

Posted in Athletes, Branding, Football, Reggae Girlz

JAMAICA’S REGGAE GIRLZ TO PLAY SCOTLAND IN MAY

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Scotland for the first time ever on Tuesday, May 28 at the Hampden Park in Glasgow.

Tuesday, May 28, 2019

This match will the last official international friendly prior to the start of the World Cup fixtures on June 9 against Brazil. The make-up for the squad will be 23.

The Scotland/Jamaica encounter will serve as a prelude to the Reggae Girlz camp which will be in France, May 29 to June 5; while the team is scheduled to get into Grenoble on June 5 as part of FIFA’s regulations.

Scotland is ranked 20th and the Reggae Girlz 53rd. Jamaica is drawn in Group C against Australia, Italy and Brazil; while Scotland is in Group D to play England, Argentina and Japan.

The match is scheduled for 2:35 pm (Jamaica time).

Posted in Athletes, Branding, Jamaica, Reggae Girlz

Jamaica 2019: Sport Outlook

KINGSTON, Jamaica – 2018 was that year in sport that you went, WOW!

Well there was the Men’s FIFA World Cup where France took the coveted title. Kylian Mbappe, now the world’s most expensive player, was the clear star of the event. He literally took the world by storm.

Kylian Mbappe – I own no rights to this picture

Well, there was also a host of sexual abuse scandals. Gymnastics, Football, Hockey, Golf and the WWE were the sporting disciplines affected.

E-sport and gambling were two areas of sport business that jumped out as major areas of commercial activities. See how these will turn sport over in another three years or so.

International cricket was played in Pakistan and teams have slowly begun to return there; while in the West Indies, the region hosted a successful ICC Women’s World Championship.

The World comes to the West Indies – November 2018

JAMAICA

In 2019, for the first time in 16+ years, Usain Bolt, Veronica Campbell, Kerron Stewart and host of other track and field stars won’t be on the track. The IAAF World Championships in Qatar will see a mix of stars on the track and certainly in the field. The jumpers (long and triple) have so far signaled it will be a series of hotly contested rivalries.  

The #ReggaeGirlz are in the Women’s World Cup for Football and Jamaica will reunite with France for another (football) historical occasion. June 9, 14 and 18 are the dates to look out for.

The Netball World Cup in Liverpool is another event where Jamaica’s mettle will be tested.

FOCUS

What then should Jamaica focus on for 2019 and beyond as sporting events that will bring some well-needed attention to the island as a sporting destination.

  • Improve the support for the Kingston City Marathon and the Reggae Marathon
  • Review the sporting facilities and upgrade and refurbish where necessary to host events that brings the best ROI
  • Use the TEF resources to improve towns that have these venues
  • Ministry of Sport should invest in training and capacity building for ALL sporting federations – technical, human resources, financial and marketing
  • Employ a Sport Planner
  • Clean up all the “walls of fame” and act quickly on the sport museum (I know this is in progress)
  • Continue with the training of athletes making them more aware of their rights on and off the field
  • Bring back Jamaica Sport to plan events geared simply at making money

I am still of the view that Sport can bring us a considerable amount of earnings if we can have the will to make hard decisions about the industry. The benefits will be great. Events are managed by people. When events make money, people earn. It is a cycle. #GetInTheGame