Volunteers ready for Kingston City Marathon

Kingston, Jamaica – Over 400 volunteers will be a part of the 7th Kingston City Run and the first Kingston City Marathon this Sunday, March 17. 

The volunteers hail mainly from Colleges and Universities in the Corporate area along with a diverse group of residents from across the country. The volunteers will be placed in areas to deal with: 

  • Marshalling water stops along the routes 
  • Water Stops coverage 
  • Record Keeping (to balance the electronic scoring) 
  • Photography 
  • Medal distribution 
  • Start and Close of races
  • Post-event activity in Emancipation Park 
Mrs Prudence Simpson

​Volunteers’ Manager, Prudence Simpson is pleased with the response from the team of volunteers “I am happy that the spirit of volunteerism is alive and well and from the meetings and sessions we have had, it is obvious people are still happy to share their time and talent to a worthy cause. It is one of the many positives about this event. This is our 7th year, and we have gotten great support from our volunteers.” 

The event is endorsed by the Jamaica Tourist Board and is supported by a cadre of sponsors. The main ones are: 

  • Jamaica Hotel and Tourist Association 
  • Life Span (been with us from Day one) 
  • MarksMan 
  • RJR Gleaner Group 
  • Kingston and St Andrew Corporation ​

CHARITIES

  • Alpha Boys Institute
  • Open Arms Development Centre
  • Marie Atkins Night Shelter          
  • Food for the Poor 
  • Missionaries of the Poor 
  •  

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 


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TIPS FOR PARTICIPANTS IN KINGSTON’S FIRST MARATHON

KINGSTON, Jamaica – Participants for the Kingston City Marathon, scheduled for Sunday, March 17 will have access to energy gel, cool sponges and towels, mist and music along the routes.

Race Director, Alan Beckford and his team are ensuring that the first (official) marathon to be run in Kingston has “entertainment along the route which will help to inspire the participants,” he noted.

Beckford, who admits to the tough task ahead is optimistic that “with runners taking the scenic route via places like Devon House, Bob Marley Museum, Kings House and Hope Gardens, I believe the run will be satisfying for all those who compete.”

The planning team is hoping to surpass 5,000 participants which would highlight an increase from last year’s figure (4,876). The team continues on its quests to target teams from corporate Jamaica, overseas participants and individuals from running clubs.

Beckford has some advice for first time participants, especially for the marathon

  • Pace yourself on the first lap
  • Drink at every water stop
  • Take energy gels you are accustomed to
  • Wear a cap, cool clothes and comfortable shoes
  • Wear Sun-block
  • Apply Vaseline under arms, feet and crotch
  • Take a water bottle if you can and
  • Get a partner to run with

The marathon route has been certified by the IAAF/AIMS.

The race director is happy so far with the preparations and he is hoping that the race will surpass last year’s target.

CHARITIES

Proceeds from the event will be donated to four main charities.

  • Open Arms Development Centre
  • Marie Atkins Night Shelter
  • Food for the Poor
  • Missionaries of the Poor

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 

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Kingston City Marathon will enhance Kingston as a sport tourism destination

KINGSTON, Jamaica – Kingston’s hosting of its first IAAF/AIMS certified marathon on Sunday, March 17 is just another product that can serve as a great addition to its sport tourism product.

The marathon which is deemed appropriate in the wellness segment of the overall sport tourism product. Donovan White, Director of Tourism highlighted some of the global trends in his keynote address at the media launch of the Kingston City Marathon on Wednesday (January 16).

(l-r) Nicola Madden-Greig, Devon Samuels, Alan Beckford, Chris Jarrett, Donovan White.

The Director made some key points:

  • There were 830 million wellness trips in 2017, this was equivalent to 17 per cent of all tourism revenues
  • Wellness tourism is set to grow 7.5 per cent through to 2022
  • The estimated earnings from wellness travel is estimated to reach $919 billion by 2022
  • There is an average spend of $1,528 per trip for a wellness tourist, this represents 53 per cent more than the average tourist

“Jamaica now hosts two marathons almost four months apart, this is a clear opportunity,” according to the Director.

The Director was quick to point out the already established products of Kingston – great music, food and other exciting sporting events will be enhanced by the Kingston City Marathon, which he suggested that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Race Ambassadors with Race Director

Co-Chair, Nicola Madden-Greig, in highlighting the announcements for this year’s running explained the partnership with the Miami Marathon where winners from both events will be entered in each other’s events free of charge. “Jamaica will exhibit and participate at this year’s Miami Marathon as part of our global outreach to encourage patrons to enter the Jamaican event in Kingston.”

Registration is on the www.kingstoncityrun.com link. Early bird registration ends on January 31.

The 5k will feature some of our younger generation – Holy Family Primary was in the house

#RunDiCity #FeelDiVibes fff

More eyes on Women’s Sport

Women’s Sports have been exposed to wider television audiences globally in the last two years.

With the Women’s World Cup of Football set to take place in June 2019, FIFA is pulling out all the stop to ensure the viewership is maximized. The 2015 edition broke records https://www.fifa.com/womensworldcup/news/record-breaking-fifa-women-s-world-cup-tops-750-million-tv-viewers-2745963

The upcoming Women’s World T20 in the Caribbean (November 9 – 24) – the ICC has announced that the first stand-alone Championship will have its widest coverage ever. The live broadcast to over 200 countries around the world is a first. Last year the ICC World Cup had over 180 million watching the final. Read more details here https://www.icc-cricket.com/media-releases/901354

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ICC Photo

 That is great news for women’s sport globally.

Back in the Caribbean though, Guyana, St Lucia and Antigua and Barbuda, will be on show to the rest of the world. The first stand-alone event will present an opportunity this November. The WINDIES Women will be playing at “home” and will have as good as any to win again as they are the defending champions.

The three countries had submitted successful bids and won the right to this event. The preliminary round will be in Guyana and St Lucia; while the semi-finals and FINAL will be in Antigua and Barbuda. Have a look at the fixtures 

While the focus will be on cricket performances on the field; the ICC and its partners have a legacy program in place – Mothers and Daughters (MAD) where women are being encouraged to get more involved in the game, on and off the field https://www.icc-cricket.com/news/886468

In other sporting news, the WTA signed a new deal to bring more women’s tennis to the Tennis Channel https://www.nytimes.com/2018/10/01/sports/tennis/wta-tv-rights.html

Lots of other great opportunities for women in sport, 2018 and beyond.

 #TheFutureIsFemale

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The World comes to the West Indies – November 2018

BRING BACK JAMAICA SPORT

ON A COUCH SOMEWHERE – Back in 2012 there was a group called Sport Tourism Implementation Committee (STIC) and in 2014, there was Jamaica Sport. What was important, even with the name change, the group was assembled to provide the framework to sustainably develop sports tourism as well as leverage local and international sports events to increase visitor arrivals to the island.

National StadiumThe group was chaired by Chris Dehring with a mix of public and private sector sport officials to include skill sets of content development, planning, marketing, operations, venue development, legal to name a few. The combined years of experience could be compared to any other global sporting body and could possibly outscore given the resources, which were available at the time.

Here is a release from the Ministry of Tourism http://www.mot.gov.jm/news-releases/new-‘jamaica-sport’-entity-launched-develop-sports-tourism-locally

Jamaica sport logo

During the tenure, we worked closer with the Jamaica Tourist Board, the agency with responsibility to market Jamaica’s Brand and made considerable leap into hosting events which at the time satisfied steadily, the mandate set:

  • Growing sport in communities
  • Employing and/or using sport officials to manage events
  • Attracting tourists to Jamaica (heads to beds)
  • Considerable media attention
  • Strengthening and deepening Jamaica’s position in the Sport Tourism market

In 2015, with the limitations we had on the immigration form, the JTB was able to capture this information

Jamaica Sport

The point here is, there was tremendous potential. It was also indicated that Sport Tourists have considerable higher spend per day and will return for a vacation after. Those trends have been reported globally, so we were on to something.

Jamaica’s rich sporting history was not to be put aside, as with the consistent excellent performances at international competitions (Summer and Winter Olympics, World Championships, Major League Soccer,) there was a steady build up of the curious and discerning tourist. What was also trending, if only for a specific time, was film crews from all over who would visit to film documentaries, photo shoots, commercials and to attend CHAMPS.

The Jamaica Tourist Board has the records of the events. While the major sporting disciplines were part of the mix, the team offered some insight on what happens when targeted and network sport like Karate, Beach Volleyball, Surfing and Badminton were supported. See excerpt of a report below:

Since November 2014, an investment of US$258,000 was made toward sporting events including: CONCACAF, Netball, Badminton, Track & Field (JIIM), ITF Tennis, Beach Volley, Cricket (CPL & WI v. AUS), Masters Football, Surfing, Golf, Endurance Running, Regional Swimming, and UANA Water Polo Championships.  This generated over 20,000 room nights (4,000 heads to beds) with an overall economic impact of approximately US$6M.

Fast forward to 2016 when Jamaica Sport was dissolved (without warning), we are still struggling to find a strong hold on how to market Jamaica as sport tourist destination.

As Dalton Myers suggested in this column, “maybe we not really ready” (I paraphrased); maybe we need to stop pretending that there is interest. I can’t help but think this is an opportunity missed (again).  Click here to read http://jamaica-gleaner.com/article/sports/20180915/dalton-myers-we-are-not-ready-major-sporting-events

An outlook for opportunities could include events related to:

  • CHAMPS 2019 – March 26 – 30 – Kingston
  • World Championship 2019 (track and field)
  • Summer Olympic Games 2020
  • FIFA World Cup 2022

And here’s a reminder of why sport tourists visit a destination – to be active on and off the field/court or for nostalgia. Either way, Jamaica offers both. Let’s get this show on the road. #OneLove.

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ARTISTES ARE REQUIRED TO IMPROVE THEIR PERFORMANCES ALL THE TIME

This article wishes to compile a list of ideas for artistes who ply their business on stage for a living. Live shows are always a thing. Fans will travel just about anywhere in the world to see their favorite artistes perform. What that means is, they always expect the best. Mic with Lights

An artiste therefore needs to understand that to give the best, they must invest their time to “get their act together.”

It starts sitting with the management team, having accepted a show and the following must be done:

  1. Have an attorney look over the contract
  2. Ensure there is mutual agreement
  3. Number of persons to tour as part of the artiste’s party
  4. Submit list ahead of time to promoter
  5. Confirm air travel with classifications
  6. Confirm hotel with classifications
  7. Confirm ground transportation
  8. From airport
  9. From hotel to sound check
  10. From hotel to performance
  11. From hotel to airport for departure
  12. From hotel to a community service stop (if agreed)
  13. Decide on wardrobe
  14. Decide on media – to include exclusive where appropriate
  15. REHEARSE the set based on the market/audience to face
  16. Do the sound check
  17. Determine length of set without encore (this would have been in agreement)
  18. While on stage, ensure there is a stand for: Water; somewhere to hang clothes if the artiste decides to take off clothing; Have a back-up microphone where necessary

There are lots of other little things the Road Manager would have been able to determine based on research and would have discussed with the team. If there is a band involved ensure all band members are able to travel to the location, especially when going overseas. Ensure all visas are acquired before travel.  Stage

Performance must always be top-class

Artistes and athletes have the same type of jobs, they must “show up” on the day. There is no excuse for them. They must be ready once they are listed to perform. Live Shows must be about an experience. Ensure you are ready to deliver on that experience. The artiste must liken himself/herself to a sport star who is expected to win a race, score a goal, or score 40 points a game, or a touchdown. Patrons deserve better. Stage 1

Artistes should invest in knowing what their audiences want and deliver when required. Live Shows are the pathway to a fan outside of when they buy your music to hear you via a recording. Real artistes add more to their recordings and leaves a fan wanting more.

Artistes should NEVER short-change their live performance set by thinking they can perform without 1. sound check 2. rehearsal 3. research into what the audience history is – Your portfolio should be diverse enough to make the adjustments necessary.

The next article will look at personal branding, social media and how to use that to enhance their image.

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Jamaican Entrepreneurs Among Start-ups Chosen For leAD Sports Accelerator

Miami-based Startup Selected for German Sports Accelerator

ORLANDO, Florida: – Miami-based RunLive, Inc. is one of ten startups chosen from over 400 applicants to participate in the 2018 cohort of the leAD Sports Accelerator in Berlin, GermanyleAD-Class-of-2018.

RunLive recently launched a public beta of its running app in the iOS store that differentiates itself by being one of the world’s first gamified social running platforms. Runners across the world can connect and match instantly to compete in real-time, while being rewarded for their triumphs and the miles they cover. The app offers instant motivation and around-the-clock competition powered by patent-pending algorithms, in-run voice chat and audio-guided feedback.

Founded by Mike Thompson, a Jamaican entrepreneur based in Miami, Florida, RunLive has mostly been self-funded with a small friends and family round coordinated by co-founder David Mullings, also a Jamaican entrepreneur. “We were very specific about the kind of accelerator we wanted to apply to and leAD was the best choice based on our target market combined with their strong suite of mentors, coaches and partners” said Mike Thompson, a former Development Operations Engineer, who came up with the idea for the app 2 years ago.

 

David-Mullings-and-Mike-Thompson-at-leAd-Sports-Accelerator“Our goal at leAD is to find ambitious startups that want to change the future of sports. RunLive is a perfect fit for our accelerator program with a great team and a promising product. We look forward to working with them to help them achieve their goals as a company and as founders,” Christoph Sonnen – CEO leAD SportsWhile plenty of other running apps with a social component do exist, most of them focus on mapping your run and tracking statistics but do not offer a way for runners to connect and compete in real-time.

“I was introduced to Mike by a Florida angel investor group to help him scale and was really impressed with his product. I committed to help raise capital and invest but got sucked in by his drive and the product roadmap” said co-founder David Mullings who is also a mentor with the Branson Center of Entrepreneurship Caribbean and Founder Institute Jamaica. Future-of-Running

The duo participated in a round of interviews and then were invited to Berlin to pitch and conduct interviews on Monday, July 16. Now they will accept an investment for 8% of the company with a post-money valuation of €1.25 million and participate in a 12-week program in Berlin that ends with presentations to 16 investors and leAD’s internal fund. RunLive currently has over 1500 users in the public beta and is focused on the user experience before trying to scale bigger. The team was in the middle of fundraising for their seed round and are excited to showcase diversity in tech.

 leAD Sports was founded by Klaus, Horst and Stefan Bente, grandsons of Adi Dassler, the founder of Adidas.

 About RunLive – RunLive app allows users to connect with runners across the world and run together in real-time for the ultimate running experience. Turn your sweat into sweet rewards  when you earn RunCoins by completing challenges, logging runs and winning races. Learn more at ww.runlive.fit

runlivelogo2

 About lead – Klaus, Horst, and Stefan Bente are the oldest grandchildren of Adi Dassler. Together they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they’re not alone. leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

 

 

Sport and Entertainment Agents

Sport and Entertainment are two of the biggest industries globally. There are several papers and research that will show that those two industries will grow “no matter what” even in an economic recession. There are tons of figures presented by:

·        PriceWaterhouseCoopers (PWC)

·        International Trade Center

·        Departments of Commerce (in top commercial centers)

 Wanted to offer that background, as with the growth of the sectors, there is room for more experts and so employment will tend to increase.

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Today, I want to focus on the role of an agent. The definition of an agent for the purpose of this article is “one who helps to build careers.” The most basic of an agent’s role is to handle athlete/artiste, franchises/professional teams and event promoters where applicable.

Here are some other roles:

·        Setting of goals for the athlete/artiste after sitting down with them for a detailed discussion

·        Part of a team which negotiates endorsement deals

·        Part of a team which handles public image

·        Part of a team that recommends charities and/or foundation

·        Part of a team that looks at options for retirement

That agent therefore is required to know a few things or at least have some basic training. The training can be at undergraduate level in business, law, sport management. The agent should be able to bring something to the table.

I can translate that in a simpler way to explain that an agent should: 

·        Know other influencers in the specific industry

·        Be able to make connections to grow the status of the athlete/artiste

·        Be able to get on lists that are relevant to the development of the athlete/artiste

·        Attend events where networking is available to ensure your client is represented in the best way possible

·        Get in doors, offices, boardrooms that would be otherwise unavailable

The point is, an agent is the direct link between the earnings and how an athlete/artiste is viewed by the public. The athlete/artiste must therefore choose wisely, as essentially, the business of sport and entertainment lies in the agent’s hands. Lots of opportunities for agents and lots of places to learn the business – Get in the Game for those who want to make a go at it and for those already in it – keep relevant by always learning. There are tons of conferences and workshops to attend too numerous to mention. DollarSign

Here are five professional sporting organizations you should consider for those of you interested in that industry https://www.bestcollegereviews.org/lists/five-professional-organizations-in-sports-management-to-consider-joining/

For entertainment, here are two I would recommend http://www.agents-uk.com/ or http://www.besla.org/

 “Show me the money.”  #OneLove

Dahlia Harris makes “A Case of the Ex”

Friday, May 4 – Any outing with Dahlia Harris always has some real “punch” to it and this sit down was no different. Since my last blog on Dahlia, she has taken on a few projects whether by design or by association.

She and her team hosted another round of successful Women in Theatre Festival. The Festival was held in three parts. The one-week event looked at showcases, panel discussion and tributes. The Festival also zoomed in on the key roles of actors, writers and directors. The partnerships with the Edna MJWITF 2018 Aanley College of Visual and Performing Arts and JAMPRO were important. The presenters were wide range and the workshop sessions were educational, informative and riveting. That said, Ms Harris rolled right up into the Miss Jamaica World Project and the Pap Smear Lyme. In between that she continued to write, direct, present and volunteer for several activities across the island.

Dahlia sat down with me and we had a chat about her last six months, and what’s to come.

What has been the reaction to Dat a Gwan Jamaica Remix? 

It has been amazing. We have had patrons coming to see the show four and five times and still belting out laughter with every scene. The response has also been obvious through the comments and posts via social media.  When patrons connect with the show so much that they take the experience home it says a lot about the production. DatAGwanJamaica

Some other projects you have been mulling over…want to share what we will see from you in another year?

Definitely more projects for television and I attempt a feature film.  The scripts are ready and waiting, I’m still working on funding.  It’s easier to get overseas investment in Brand Jamaica where creative projects are concerned but then you are boxed into providing what they want.  It’s taking a while for our local investors and companies to believe in the power of what we have to offer, but hopefully they will get there.  

You have recently done two major programs – the Pap Smear Lyme and the MJW board/team – describe the passion you have for programs of this kind 

Well I have a passion for all things that will empower women and children.  Just sitting in that interview with the Jamaica Cancer Society and really appreciating the gravity of the situation, I knew I had to contribute in some way.  An estimated 200 women die from Cervical Cancer in Jamaica each year. That’s mind blowing. Having done the #PapSmearLyme I am even more committed to the effort.  The call was for 50 women.  Close to 3 times that number showed up before we had even reached half of the time scheduled for the event.  Many of them participated because access to the test was made possible through NCB Insurance and the generous spirit of a few Jamaicans.  I want to keep the women coming in for tests.  Who knows how many lives we will save?

As it relates to MJW, I am very excited to be on the planning team.  Jamaica has some of the most beautiful women in the world but we also have some of the most benevolent and altruistic women that I have ever met.  The renewed focus on Beauty with a Purpose means we can highlight those women who have been making a difference in their communities.  That’s a major part of Brand Jamaica…service to our fellow citizen…that’s what we want to showcase to the world. The global crown will allow us to do that.  We are aiming to take it home.   

Come May, you will have something new out, tell us about this – Case of the EX 

It’s a relationship comedy that deals with the hot topic of how you cope with exes. It is really a sensitive issue.  Jealousy for your girlfriend’s or boyfriend’s ex can easily turn into suspicion and doubt, but in some cases are these emotions justified?  When faced with your partners ex, what do you do!  

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Case of the EX is centered around DJ Cheetah (Kadeem Wilson), a young reggae producer struggling to reclaim his popularity in the music industry.  His latest love Dymond (Alexandria Gregory), has her sights set on becoming a global star, but Cheetah keeps ignoring her talent and her love for him prevents her from cutting ties and moving on.   When a local station launches a lucrative national song competition, Cheetah seizes the opportunity to bring in his ex, DJ Cyattie (Dahlia Harris),  to help him win that big ‘buss’.  However, Cyattie has other objectives; she wants to move from Cheetah’s past into his present and has no qualms about getting rid of Dymond.  With just one night to make a major hit, things get very heated in the recording studio.  When the sun comes out, someone will wear the title of EX …let the games begin.

It’s a delightful story and I am happy to be working again with screen and stage actor Kadeem Wilson who is still thrilling audiences in Dat A Gwaan Jamaica:Remix.  I am also happy to introduce Alexandra Gregory to a wider commercial theatre audience.  Some would have seen her featured as the school girl in Television Jamaica’s “Inna De Bus”, and she brings a wealth of talent and experience to the show.

You have worked with a number of young people over the last year, what are you most proud of? 

I am proudest when I see the accomplishments that they have made and how mature they are about their careers in the creative industry.  They strategically plan for where they want to go, they put in the work, and they rebound from their challenges.  They are inspiring to watch. I don’t necessarily want to name anyone in particular because I don’t want them to feel like any accomplishment has greater value than the other and there are a lot of young people I could name LOL!  I am just heartened that they are not only talking about success, they are doing what it takes to get there.

What else are you working on to ensure your expertise is passed on to the next generation? 

All my productions are basically managed by young people.  They do the administrative work, they are a major part of production work, and I rotate them on stage as actors.  This way they have an understanding of how all aspects of the business operates.  I have been working on a project that will extend to communities across the island but until I have everything in place I don’t want to say too much about that. That project will however not just be about honing performers; it will pay equal attention to technical and production capacity building.  We can’t progress as an industry if the sum of the parts isn’t all functioning at the same level.

TV is always a great fit for you be it Sport, News or Entertainment, how do you maintain that drive to keep at it? Dahlia Harris

The viewers.  What we do means so much to them that I consider it a privilege to be able to impact lives in this way.  Whether it’s sharing information that will improve their lives, or just providing light moments to brighten their day…it really makes a difference to someone and I take that seriously.  I think the diversity also helps; being able to host various events and interact with people who are dissimilar yet alike in so many ways keeps the work interesting.  Top that all with the fact that I am a entertainment and Sport fan…I’m doing what I love and I am grateful!

Offer some advice to a school leaver who has interest in the business of music/theatre/film as this seems to be a growing option for some. 

Respect the business.  That means getting the necessary skills and knowledge required to make it work.  This holds true at any aspect of the business. If you’re talent, do what it takes to get your skills up to a level that makes you marketable.  If you are production, understand the industry.  Read as much as you can, enroll in workshops; observe others who have been successful.  I’m not suggesting that you duplicate all that you see; I’m saying understanding what works and what doesn’t will help you as you forge your own path.  Too many believe that creative business is easy.   If you fail to respect the business, it won’t respect you. 

Until next time, #OneLove

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Star athletes and Social Media

Saturday, January 27 – Elite and star-athletes have way more opportunities in 2018 and beyond; but they also have way more responsibilities. In every corner of the globe there is an athlete that is or on their way to “stardom”.

The star effect has number of situations to consider

  • Performance on the field/court/ring should always be on top
  • Performance off the field/in the boardroom/bank should also always be on top
  • Performance on social media platforms better be on top

The salary disparity continues; and while some sporting bodies have made an effort to level the playing field there is still a wide gap. The sport that still attract the top salaries are football (soccer), basketball, golf, tennis and the NFL. Formula One, Boxing and track and field have quality representation over quantity.

Forbes in mid year, 2017, released the top paid athletes https://nypost.com/2017/06/07/the-top-25-highest-paid-athletes-in-the-world-for-2017-are/ – occupying the top five spots were soccer, basketball and golf.

The top ten however identifies the variety in endorsements which ranges from 3m – 58 million dollars; salaries ran from 6m to 58 million dollars. Tennis (Roger Federer has prize money); he won 6m for the period under review and topped the endorsement with 58 million.

The top ten athletes also dominate social media with Cristiano Ronaldo sharing with 188 million between Twitter and Instagram. While we are on the matter of social media, this is an important method of communicating today and what is posted can be considered news, views and for the sponsor partners, endorsements.

That brings me to the point the appropriateness of the use of social media which the stars can be judged harshly for sharing a view on anything from their latest shoes, shirt to politics. More and more social media is the place where it all happens. This means though that the philosophy, brand and values, beliefs of the super star must come through.

We have seen recently where a male tennis player in the Australian Open was offensive with him having to delete tweets. One headline read – Tennys Sandgren defends tweets again at Australian Open; while this happened Tennys Sandgren deletes tweets after denying far-right sympathies at Australian Open https://www.theguardian.com/sport/2018/jan/22/tennys-sandgren-alt-right-australian-open-twitter

Here are some tips that could be useful

  • Establish a presence on social media
  • Be professional
  • Develop a daily/weekly routine
  • You may even consider scheduling posts (Have a team to manage as your audience grows)
  • The ball is always in your court
  • Always maintain your brand philosophy
  • Keep your posts short and simple
  • Use what is called rich media (videos, audio, pictures and related links)
  • Develop a bank of stories
  • Never feel entitled

The demand for content has grown. Social media can play a massive role. Use it to help your brand.

#StayInTheGame

Sports Marketing