Posted in Athletes, Branding, Jamaica, JTB, Media, Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520

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Posted in Advertising, Branding, Media, Music

Volunteers ready for Kingston City Marathon

Kingston, Jamaica – Over 400 volunteers will be a part of the 7th Kingston City Run and the first Kingston City Marathon this Sunday, March 17. 

The volunteers hail mainly from Colleges and Universities in the Corporate area along with a diverse group of residents from across the country. The volunteers will be placed in areas to deal with: 

  • Marshalling water stops along the routes 
  • Water Stops coverage 
  • Record Keeping (to balance the electronic scoring) 
  • Photography 
  • Medal distribution 
  • Start and Close of races
  • Post-event activity in Emancipation Park 
Mrs Prudence Simpson

​Volunteers’ Manager, Prudence Simpson is pleased with the response from the team of volunteers “I am happy that the spirit of volunteerism is alive and well and from the meetings and sessions we have had, it is obvious people are still happy to share their time and talent to a worthy cause. It is one of the many positives about this event. This is our 7th year, and we have gotten great support from our volunteers.” 

The event is endorsed by the Jamaica Tourist Board and is supported by a cadre of sponsors. The main ones are: 

  • Jamaica Hotel and Tourist Association 
  • Life Span (been with us from Day one) 
  • MarksMan 
  • RJR Gleaner Group 
  • Kingston and St Andrew Corporation ​

CHARITIES

  • Alpha Boys Institute
  • Open Arms Development Centre
  • Marie Atkins Night Shelter          
  • Food for the Poor 
  • Missionaries of the Poor 
  •  

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 


Posted in JTB, Media, travel

TIPS FOR PARTICIPANTS IN KINGSTON’S FIRST MARATHON

KINGSTON, Jamaica – Participants for the Kingston City Marathon, scheduled for Sunday, March 17 will have access to energy gel, cool sponges and towels, mist and music along the routes.

Race Director, Alan Beckford and his team are ensuring that the first (official) marathon to be run in Kingston has “entertainment along the route which will help to inspire the participants,” he noted.

Beckford, who admits to the tough task ahead is optimistic that “with runners taking the scenic route via places like Devon House, Bob Marley Museum, Kings House and Hope Gardens, I believe the run will be satisfying for all those who compete.”

The planning team is hoping to surpass 5,000 participants which would highlight an increase from last year’s figure (4,876). The team continues on its quests to target teams from corporate Jamaica, overseas participants and individuals from running clubs.

Beckford has some advice for first time participants, especially for the marathon

  • Pace yourself on the first lap
  • Drink at every water stop
  • Take energy gels you are accustomed to
  • Wear a cap, cool clothes and comfortable shoes
  • Wear Sun-block
  • Apply Vaseline under arms, feet and crotch
  • Take a water bottle if you can and
  • Get a partner to run with

The marathon route has been certified by the IAAF/AIMS.

The race director is happy so far with the preparations and he is hoping that the race will surpass last year’s target.

CHARITIES

Proceeds from the event will be donated to four main charities.

  • Open Arms Development Centre
  • Marie Atkins Night Shelter
  • Food for the Poor
  • Missionaries of the Poor

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 

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Posted in Advertising, Branding, Jamaica Tourist Board, JTB, Media

Kingston City Marathon will enhance Kingston as a sport tourism destination

KINGSTON, Jamaica – Kingston’s hosting of its first IAAF/AIMS certified marathon on Sunday, March 17 is just another product that can serve as a great addition to its sport tourism product.

The marathon which is deemed appropriate in the wellness segment of the overall sport tourism product. Donovan White, Director of Tourism highlighted some of the global trends in his keynote address at the media launch of the Kingston City Marathon on Wednesday (January 16).

(l-r) Nicola Madden-Greig, Devon Samuels, Alan Beckford, Chris Jarrett, Donovan White.

The Director made some key points:

  • There were 830 million wellness trips in 2017, this was equivalent to 17 per cent of all tourism revenues
  • Wellness tourism is set to grow 7.5 per cent through to 2022
  • The estimated earnings from wellness travel is estimated to reach $919 billion by 2022
  • There is an average spend of $1,528 per trip for a wellness tourist, this represents 53 per cent more than the average tourist

“Jamaica now hosts two marathons almost four months apart, this is a clear opportunity,” according to the Director.

The Director was quick to point out the already established products of Kingston – great music, food and other exciting sporting events will be enhanced by the Kingston City Marathon, which he suggested that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Race Ambassadors with Race Director

Co-Chair, Nicola Madden-Greig, in highlighting the announcements for this year’s running explained the partnership with the Miami Marathon where winners from both events will be entered in each other’s events free of charge. “Jamaica will exhibit and participate at this year’s Miami Marathon as part of our global outreach to encourage patrons to enter the Jamaican event in Kingston.”

Registration is on the www.kingstoncityrun.com link. Early bird registration ends on January 31.

The 5k will feature some of our younger generation – Holy Family Primary was in the house

#RunDiCity #FeelDiVibes fff

Posted in Antigua, Athletes, Guyana, Media, St. Lucia, West Indies

More eyes on Women’s Sport

Women’s Sports have been exposed to wider television audiences globally in the last two years.

With the Women’s World Cup of Football set to take place in June 2019, FIFA is pulling out all the stop to ensure the viewership is maximized. The 2015 edition broke records https://www.fifa.com/womensworldcup/news/record-breaking-fifa-women-s-world-cup-tops-750-million-tv-viewers-2745963

The upcoming Women’s World T20 in the Caribbean (November 9 – 24) – the ICC has announced that the first stand-alone Championship will have its widest coverage ever. The live broadcast to over 200 countries around the world is a first. Last year the ICC World Cup had over 180 million watching the final. Read more details here https://www.icc-cricket.com/media-releases/901354

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ICC Photo

 That is great news for women’s sport globally.

Back in the Caribbean though, Guyana, St Lucia and Antigua and Barbuda, will be on show to the rest of the world. The first stand-alone event will present an opportunity this November. The WINDIES Women will be playing at “home” and will have as good as any to win again as they are the defending champions.

The three countries had submitted successful bids and won the right to this event. The preliminary round will be in Guyana and St Lucia; while the semi-finals and FINAL will be in Antigua and Barbuda. Have a look at the fixtures 

While the focus will be on cricket performances on the field; the ICC and its partners have a legacy program in place – Mothers and Daughters (MAD) where women are being encouraged to get more involved in the game, on and off the field https://www.icc-cricket.com/news/886468

In other sporting news, the WTA signed a new deal to bring more women’s tennis to the Tennis Channel https://www.nytimes.com/2018/10/01/sports/tennis/wta-tv-rights.html

Lots of other great opportunities for women in sport, 2018 and beyond.

 #TheFutureIsFemale

2018_ICC_Women's_World_Twenty20_Logo
The World comes to the West Indies – November 2018

Posted in Advertising, Athletes, Branding, Caribbean, Cricket, Jamaica, Jamaica Tourist Board, JTB, Media, Track and Field, travel

BRING BACK JAMAICA SPORT

ON A COUCH SOMEWHERE – Back in 2012 there was a group called Sport Tourism Implementation Committee (STIC) and in 2014, there was Jamaica Sport. What was important, even with the name change, the group was assembled to provide the framework to sustainably develop sports tourism as well as leverage local and international sports events to increase visitor arrivals to the island.

National StadiumThe group was chaired by Chris Dehring with a mix of public and private sector sport officials to include skill sets of content development, planning, marketing, operations, venue development, legal to name a few. The combined years of experience could be compared to any other global sporting body and could possibly outscore given the resources, which were available at the time.

Here is a release from the Ministry of Tourism http://www.mot.gov.jm/news-releases/new-‘jamaica-sport’-entity-launched-develop-sports-tourism-locally

Jamaica sport logo

During the tenure, we worked closer with the Jamaica Tourist Board, the agency with responsibility to market Jamaica’s Brand and made considerable leap into hosting events which at the time satisfied steadily, the mandate set:

  • Growing sport in communities
  • Employing and/or using sport officials to manage events
  • Attracting tourists to Jamaica (heads to beds)
  • Considerable media attention
  • Strengthening and deepening Jamaica’s position in the Sport Tourism market

In 2015, with the limitations we had on the immigration form, the JTB was able to capture this information

Jamaica Sport

The point here is, there was tremendous potential. It was also indicated that Sport Tourists have considerable higher spend per day and will return for a vacation after. Those trends have been reported globally, so we were on to something.

Jamaica’s rich sporting history was not to be put aside, as with the consistent excellent performances at international competitions (Summer and Winter Olympics, World Championships, Major League Soccer,) there was a steady build up of the curious and discerning tourist. What was also trending, if only for a specific time, was film crews from all over who would visit to film documentaries, photo shoots, commercials and to attend CHAMPS.

The Jamaica Tourist Board has the records of the events. While the major sporting disciplines were part of the mix, the team offered some insight on what happens when targeted and network sport like Karate, Beach Volleyball, Surfing and Badminton were supported. See excerpt of a report below:

Since November 2014, an investment of US$258,000 was made toward sporting events including: CONCACAF, Netball, Badminton, Track & Field (JIIM), ITF Tennis, Beach Volley, Cricket (CPL & WI v. AUS), Masters Football, Surfing, Golf, Endurance Running, Regional Swimming, and UANA Water Polo Championships.  This generated over 20,000 room nights (4,000 heads to beds) with an overall economic impact of approximately US$6M.

Fast forward to 2016 when Jamaica Sport was dissolved (without warning), we are still struggling to find a strong hold on how to market Jamaica as sport tourist destination.

As Dalton Myers suggested in this column, “maybe we not really ready” (I paraphrased); maybe we need to stop pretending that there is interest. I can’t help but think this is an opportunity missed (again).  Click here to read http://jamaica-gleaner.com/article/sports/20180915/dalton-myers-we-are-not-ready-major-sporting-events

An outlook for opportunities could include events related to:

  • CHAMPS 2019 – March 26 – 30 – Kingston
  • World Championship 2019 (track and field)
  • Summer Olympic Games 2020
  • FIFA World Cup 2022

And here’s a reminder of why sport tourists visit a destination – to be active on and off the field/court or for nostalgia. Either way, Jamaica offers both. Let’s get this show on the road. #OneLove.

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Posted in Advertising, Branding, Entertainment, Jamaica, Media, Music

ARTISTES ARE REQUIRED TO IMPROVE THEIR PERFORMANCES ALL THE TIME

This article wishes to compile a list of ideas for artistes who ply their business on stage for a living. Live shows are always a thing. Fans will travel just about anywhere in the world to see their favorite artistes perform. What that means is, they always expect the best. Mic with Lights

An artiste therefore needs to understand that to give the best, they must invest their time to “get their act together.”

It starts sitting with the management team, having accepted a show and the following must be done:

  1. Have an attorney look over the contract
  2. Ensure there is mutual agreement
  3. Number of persons to tour as part of the artiste’s party
  4. Submit list ahead of time to promoter
  5. Confirm air travel with classifications
  6. Confirm hotel with classifications
  7. Confirm ground transportation
  8. From airport
  9. From hotel to sound check
  10. From hotel to performance
  11. From hotel to airport for departure
  12. From hotel to a community service stop (if agreed)
  13. Decide on wardrobe
  14. Decide on media – to include exclusive where appropriate
  15. REHEARSE the set based on the market/audience to face
  16. Do the sound check
  17. Determine length of set without encore (this would have been in agreement)
  18. While on stage, ensure there is a stand for: Water; somewhere to hang clothes if the artiste decides to take off clothing; Have a back-up microphone where necessary

There are lots of other little things the Road Manager would have been able to determine based on research and would have discussed with the team. If there is a band involved ensure all band members are able to travel to the location, especially when going overseas. Ensure all visas are acquired before travel.  Stage

Performance must always be top-class

Artistes and athletes have the same type of jobs, they must “show up” on the day. There is no excuse for them. They must be ready once they are listed to perform. Live Shows must be about an experience. Ensure you are ready to deliver on that experience. The artiste must liken himself/herself to a sport star who is expected to win a race, score a goal, or score 40 points a game, or a touchdown. Patrons deserve better. Stage 1

Artistes should invest in knowing what their audiences want and deliver when required. Live Shows are the pathway to a fan outside of when they buy your music to hear you via a recording. Real artistes add more to their recordings and leaves a fan wanting more.

Artistes should NEVER short-change their live performance set by thinking they can perform without 1. sound check 2. rehearsal 3. research into what the audience history is – Your portfolio should be diverse enough to make the adjustments necessary.

The next article will look at personal branding, social media and how to use that to enhance their image.

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