Posted in Advertising, Branding, Media, Music

Rebel Salute 2020 – Come for the show, stay for the experience

When the band strikes the first note on Friday, January 17, it would signal the 27th staging of Rebel Salute. The festival which was first a one night event, has now turned into a massive two-day festival catering to a wide and diverse audience globally.

This year’s renewal will feature the experience of a lifetime with great music from Reggae Artistes. Patrick Barrett, aka, Tony Rebel, host of the event, along with his team, says “this year’s line up for both evening will showcase over 700 hits across the talent that will be on show. That is quite a remarkable feat.”

What is happening now, 9 days before the start of the show is the full suite of artistes rehearsing at studio locations across Kingston. This is where the artistes and their teams come to perfect their performances. They appear with back up singers, band members and even some of the managers stop by.

Chevaughn who is on the Friday line up, had a session https://twitter.com/CaroleBeckford/status/1214956823545044992?s=20

While Errol Dunkley of Black Cinderella fame, gave a shout out to the fans to join him on Saturday, January 18 https://twitter.com/CaroleBeckford/status/1214971011063590913?s=20

The stage manager is there on location and provides support to the crews that come in and ensures that the times allocated are adhered to.

The show welcomes 49 per cent of the total audience from overseas and this, according to Tony Rebel, “indicates that the show is a fitting product for music lovers at home and abroad.”

The Grammy-nominated Reggae Album Group, Steel Pulse will be on stage on Friday along with Toots and the Maytals, Sanchez, Chi Chi Ching, Kenyatta Hill – to name a few; while on Saturday, Moses Davis (Beenie Man), Jessie Royal, Tony Tuff, Chronnic Law and Benjy Myaz are among the stars to be on the show.

There is comedy with Johnny and Friends on Friday. While on Saturday a dub plate show case featuring Jack Scorpio (Jamaica) and DynamQ Sound (South Sudan) will be a highlight on Saturday.

The village will present an eclectic presentation of art and craft and the now popular herb curb, with Dr Julius Garvey as a special guest.

Tickets are available at https://secure.ticketpal.com/affiliate/rebelsalutewebsite

The two-day show, held at the Grizzlys Plantation Cove, Priory, St Ann is one you won’t want to miss. Gates open at 5pm and show starts promptly at 7pm.

Come for the music, stay for the experience – after all, it is the Peoples Show.

See you there

Posted in Athletes, Branding, Caribbean, Entertainment, Media, Music

Create | Protect | Earn with IPMG

KINGSTON, Jamaica -” A forum that outlines how to commercialize your creative and cultural assets through a carefully crafted programme is one that is truly needed,” this according to O’Neil Walters, CEO of the newly formed Intellectual Property Mining Group (IPMG). 

That forum will be available come Wednesday, November 13. The event will focus on three key areas of research, marketing and how to value your brand, under the theme ‘Create. Protect. Earn.’

Presentations will be made by IP Research Specialist – Dean McKellar; Media/Marketing Specialist, O’Neil Walters and Marketing Specialist, Carole Beckford – all of whom will share in a case study style their experiences on how they have successfully managed and delivered winning projects throughout their careers while also showcasing influential current global trends.

The Forum will target creative industry practitioners inclusive of officials in businesses that have among their portfolio, sponsorship, marketing, public relations and communications around segments of the Orange Economy. 

Walters wants the forum to seek to strengthen the capacity but also deepen the relationships with persons who manage lifestyle personality brands/organizations in key areas of sport, music and entertainment. 

IPMG Team

Among the highlights of the event will be a CEO Vision Lounge which will feature leaders of corporate organizations who have had the experience and those who seek to know how “the present landscape will shape how they integrate the creative elements of Jamaica into their Corporate campaigns.” 

The event will run from 3:00 to 6:00 pm and will include a business executives’ lyme (networking session) with one of IPMG’s clients, DJ Kurt Riley, who will provide entertainment. It is an all- inclusive event for just $10,000. We invite all to register interest and get listed at info@ignitionipmg.com 

DJ Kurt Riley

Posted in Athletes, Branding, Jamaica, JTB, Media, Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520

Posted in Advertising, Branding, Media, Music

Volunteers ready for Kingston City Marathon

Kingston, Jamaica – Over 400 volunteers will be a part of the 7th Kingston City Run and the first Kingston City Marathon this Sunday, March 17. 

The volunteers hail mainly from Colleges and Universities in the Corporate area along with a diverse group of residents from across the country. The volunteers will be placed in areas to deal with: 

  • Marshalling water stops along the routes 
  • Water Stops coverage 
  • Record Keeping (to balance the electronic scoring) 
  • Photography 
  • Medal distribution 
  • Start and Close of races
  • Post-event activity in Emancipation Park 
Mrs Prudence Simpson

​Volunteers’ Manager, Prudence Simpson is pleased with the response from the team of volunteers “I am happy that the spirit of volunteerism is alive and well and from the meetings and sessions we have had, it is obvious people are still happy to share their time and talent to a worthy cause. It is one of the many positives about this event. This is our 7th year, and we have gotten great support from our volunteers.” 

The event is endorsed by the Jamaica Tourist Board and is supported by a cadre of sponsors. The main ones are: 

  • Jamaica Hotel and Tourist Association 
  • Life Span (been with us from Day one) 
  • MarksMan 
  • RJR Gleaner Group 
  • Kingston and St Andrew Corporation ​

CHARITIES

  • Alpha Boys Institute
  • Open Arms Development Centre
  • Marie Atkins Night Shelter          
  • Food for the Poor 
  • Missionaries of the Poor 
  •  

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 


Posted in JTB, Media, travel

TIPS FOR PARTICIPANTS IN KINGSTON’S FIRST MARATHON

KINGSTON, Jamaica – Participants for the Kingston City Marathon, scheduled for Sunday, March 17 will have access to energy gel, cool sponges and towels, mist and music along the routes.

Race Director, Alan Beckford and his team are ensuring that the first (official) marathon to be run in Kingston has “entertainment along the route which will help to inspire the participants,” he noted.

Beckford, who admits to the tough task ahead is optimistic that “with runners taking the scenic route via places like Devon House, Bob Marley Museum, Kings House and Hope Gardens, I believe the run will be satisfying for all those who compete.”

The planning team is hoping to surpass 5,000 participants which would highlight an increase from last year’s figure (4,876). The team continues on its quests to target teams from corporate Jamaica, overseas participants and individuals from running clubs.

Beckford has some advice for first time participants, especially for the marathon

  • Pace yourself on the first lap
  • Drink at every water stop
  • Take energy gels you are accustomed to
  • Wear a cap, cool clothes and comfortable shoes
  • Wear Sun-block
  • Apply Vaseline under arms, feet and crotch
  • Take a water bottle if you can and
  • Get a partner to run with

The marathon route has been certified by the IAAF/AIMS.

The race director is happy so far with the preparations and he is hoping that the race will surpass last year’s target.

CHARITIES

Proceeds from the event will be donated to four main charities.

  • Open Arms Development Centre
  • Marie Atkins Night Shelter
  • Food for the Poor
  • Missionaries of the Poor

Donations are accepted at https://www.kingstoncityrun.com/v2/charities/ 

ENDS- nt version alte

Posted in Advertising, Branding, Jamaica Tourist Board, JTB, Media

Kingston City Marathon will enhance Kingston as a sport tourism destination

KINGSTON, Jamaica – Kingston’s hosting of its first IAAF/AIMS certified marathon on Sunday, March 17 is just another product that can serve as a great addition to its sport tourism product.

The marathon which is deemed appropriate in the wellness segment of the overall sport tourism product. Donovan White, Director of Tourism highlighted some of the global trends in his keynote address at the media launch of the Kingston City Marathon on Wednesday (January 16).

(l-r) Nicola Madden-Greig, Devon Samuels, Alan Beckford, Chris Jarrett, Donovan White.

The Director made some key points:

  • There were 830 million wellness trips in 2017, this was equivalent to 17 per cent of all tourism revenues
  • Wellness tourism is set to grow 7.5 per cent through to 2022
  • The estimated earnings from wellness travel is estimated to reach $919 billion by 2022
  • There is an average spend of $1,528 per trip for a wellness tourist, this represents 53 per cent more than the average tourist

“Jamaica now hosts two marathons almost four months apart, this is a clear opportunity,” according to the Director.

The Director was quick to point out the already established products of Kingston – great music, food and other exciting sporting events will be enhanced by the Kingston City Marathon, which he suggested that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Race Ambassadors with Race Director

Co-Chair, Nicola Madden-Greig, in highlighting the announcements for this year’s running explained the partnership with the Miami Marathon where winners from both events will be entered in each other’s events free of charge. “Jamaica will exhibit and participate at this year’s Miami Marathon as part of our global outreach to encourage patrons to enter the Jamaican event in Kingston.”

Registration is on the www.kingstoncityrun.com link. Early bird registration ends on January 31.

The 5k will feature some of our younger generation – Holy Family Primary was in the house

#RunDiCity #FeelDiVibes fff

Posted in Antigua, Athletes, Guyana, Media, St. Lucia, West Indies

More eyes on Women’s Sport

Women’s Sports have been exposed to wider television audiences globally in the last two years.

With the Women’s World Cup of Football set to take place in June 2019, FIFA is pulling out all the stop to ensure the viewership is maximized. The 2015 edition broke records https://www.fifa.com/womensworldcup/news/record-breaking-fifa-women-s-world-cup-tops-750-million-tv-viewers-2745963

The upcoming Women’s World T20 in the Caribbean (November 9 – 24) – the ICC has announced that the first stand-alone Championship will have its widest coverage ever. The live broadcast to over 200 countries around the world is a first. Last year the ICC World Cup had over 180 million watching the final. Read more details here https://www.icc-cricket.com/media-releases/901354

MotherDaughter-199
ICC Photo

 That is great news for women’s sport globally.

Back in the Caribbean though, Guyana, St Lucia and Antigua and Barbuda, will be on show to the rest of the world. The first stand-alone event will present an opportunity this November. The WINDIES Women will be playing at “home” and will have as good as any to win again as they are the defending champions.

The three countries had submitted successful bids and won the right to this event. The preliminary round will be in Guyana and St Lucia; while the semi-finals and FINAL will be in Antigua and Barbuda. Have a look at the fixtures 

While the focus will be on cricket performances on the field; the ICC and its partners have a legacy program in place – Mothers and Daughters (MAD) where women are being encouraged to get more involved in the game, on and off the field https://www.icc-cricket.com/news/886468

In other sporting news, the WTA signed a new deal to bring more women’s tennis to the Tennis Channel https://www.nytimes.com/2018/10/01/sports/tennis/wta-tv-rights.html

Lots of other great opportunities for women in sport, 2018 and beyond.

 #TheFutureIsFemale

2018_ICC_Women's_World_Twenty20_Logo
The World comes to the West Indies – November 2018

Posted in Advertising, Athletes, Branding, Caribbean, Cricket, Jamaica, Jamaica Tourist Board, JTB, Media, Track and Field, travel

BRING BACK JAMAICA SPORT

ON A COUCH SOMEWHERE – Back in 2012 there was a group called Sport Tourism Implementation Committee (STIC) and in 2014, there was Jamaica Sport. What was important, even with the name change, the group was assembled to provide the framework to sustainably develop sports tourism as well as leverage local and international sports events to increase visitor arrivals to the island.

National StadiumThe group was chaired by Chris Dehring with a mix of public and private sector sport officials to include skill sets of content development, planning, marketing, operations, venue development, legal to name a few. The combined years of experience could be compared to any other global sporting body and could possibly outscore given the resources, which were available at the time.

Here is a release from the Ministry of Tourism http://www.mot.gov.jm/news-releases/new-‘jamaica-sport’-entity-launched-develop-sports-tourism-locally

Jamaica sport logo

During the tenure, we worked closer with the Jamaica Tourist Board, the agency with responsibility to market Jamaica’s Brand and made considerable leap into hosting events which at the time satisfied steadily, the mandate set:

  • Growing sport in communities
  • Employing and/or using sport officials to manage events
  • Attracting tourists to Jamaica (heads to beds)
  • Considerable media attention
  • Strengthening and deepening Jamaica’s position in the Sport Tourism market

In 2015, with the limitations we had on the immigration form, the JTB was able to capture this information

Jamaica Sport

The point here is, there was tremendous potential. It was also indicated that Sport Tourists have considerable higher spend per day and will return for a vacation after. Those trends have been reported globally, so we were on to something.

Jamaica’s rich sporting history was not to be put aside, as with the consistent excellent performances at international competitions (Summer and Winter Olympics, World Championships, Major League Soccer,) there was a steady build up of the curious and discerning tourist. What was also trending, if only for a specific time, was film crews from all over who would visit to film documentaries, photo shoots, commercials and to attend CHAMPS.

The Jamaica Tourist Board has the records of the events. While the major sporting disciplines were part of the mix, the team offered some insight on what happens when targeted and network sport like Karate, Beach Volleyball, Surfing and Badminton were supported. See excerpt of a report below:

Since November 2014, an investment of US$258,000 was made toward sporting events including: CONCACAF, Netball, Badminton, Track & Field (JIIM), ITF Tennis, Beach Volley, Cricket (CPL & WI v. AUS), Masters Football, Surfing, Golf, Endurance Running, Regional Swimming, and UANA Water Polo Championships.  This generated over 20,000 room nights (4,000 heads to beds) with an overall economic impact of approximately US$6M.

Fast forward to 2016 when Jamaica Sport was dissolved (without warning), we are still struggling to find a strong hold on how to market Jamaica as sport tourist destination.

As Dalton Myers suggested in this column, “maybe we not really ready” (I paraphrased); maybe we need to stop pretending that there is interest. I can’t help but think this is an opportunity missed (again).  Click here to read http://jamaica-gleaner.com/article/sports/20180915/dalton-myers-we-are-not-ready-major-sporting-events

An outlook for opportunities could include events related to:

  • CHAMPS 2019 – March 26 – 30 – Kingston
  • World Championship 2019 (track and field)
  • Summer Olympic Games 2020
  • FIFA World Cup 2022

And here’s a reminder of why sport tourists visit a destination – to be active on and off the field/court or for nostalgia. Either way, Jamaica offers both. Let’s get this show on the road. #OneLove.

1496490787162

 

Posted in Advertising, Branding, Entertainment, Jamaica, Media, Music

ARTISTES ARE REQUIRED TO IMPROVE THEIR PERFORMANCES ALL THE TIME

This article wishes to compile a list of ideas for artistes who ply their business on stage for a living. Live shows are always a thing. Fans will travel just about anywhere in the world to see their favorite artistes perform. What that means is, they always expect the best. Mic with Lights

An artiste therefore needs to understand that to give the best, they must invest their time to “get their act together.”

It starts sitting with the management team, having accepted a show and the following must be done:

  1. Have an attorney look over the contract
  2. Ensure there is mutual agreement
  3. Number of persons to tour as part of the artiste’s party
  4. Submit list ahead of time to promoter
  5. Confirm air travel with classifications
  6. Confirm hotel with classifications
  7. Confirm ground transportation
  8. From airport
  9. From hotel to sound check
  10. From hotel to performance
  11. From hotel to airport for departure
  12. From hotel to a community service stop (if agreed)
  13. Decide on wardrobe
  14. Decide on media – to include exclusive where appropriate
  15. REHEARSE the set based on the market/audience to face
  16. Do the sound check
  17. Determine length of set without encore (this would have been in agreement)
  18. While on stage, ensure there is a stand for: Water; somewhere to hang clothes if the artiste decides to take off clothing; Have a back-up microphone where necessary

There are lots of other little things the Road Manager would have been able to determine based on research and would have discussed with the team. If there is a band involved ensure all band members are able to travel to the location, especially when going overseas. Ensure all visas are acquired before travel.  Stage

Performance must always be top-class

Artistes and athletes have the same type of jobs, they must “show up” on the day. There is no excuse for them. They must be ready once they are listed to perform. Live Shows must be about an experience. Ensure you are ready to deliver on that experience. The artiste must liken himself/herself to a sport star who is expected to win a race, score a goal, or score 40 points a game, or a touchdown. Patrons deserve better. Stage 1

Artistes should invest in knowing what their audiences want and deliver when required. Live Shows are the pathway to a fan outside of when they buy your music to hear you via a recording. Real artistes add more to their recordings and leaves a fan wanting more.

Artistes should NEVER short-change their live performance set by thinking they can perform without 1. sound check 2. rehearsal 3. research into what the audience history is – Your portfolio should be diverse enough to make the adjustments necessary.

The next article will look at personal branding, social media and how to use that to enhance their image.

microphone 2

 

Posted in Advertising, Jamaica, Media, Sport, Sports

Jamaican Entrepreneurs Among Start-ups Chosen For leAD Sports Accelerator

Miami-based Startup Selected for German Sports Accelerator

ORLANDO, Florida: – Miami-based RunLive, Inc. is one of ten startups chosen from over 400 applicants to participate in the 2018 cohort of the leAD Sports Accelerator in Berlin, GermanyleAD-Class-of-2018.

RunLive recently launched a public beta of its running app in the iOS store that differentiates itself by being one of the world’s first gamified social running platforms. Runners across the world can connect and match instantly to compete in real-time, while being rewarded for their triumphs and the miles they cover. The app offers instant motivation and around-the-clock competition powered by patent-pending algorithms, in-run voice chat and audio-guided feedback.

Founded by Mike Thompson, a Jamaican entrepreneur based in Miami, Florida, RunLive has mostly been self-funded with a small friends and family round coordinated by co-founder David Mullings, also a Jamaican entrepreneur. “We were very specific about the kind of accelerator we wanted to apply to and leAD was the best choice based on our target market combined with their strong suite of mentors, coaches and partners” said Mike Thompson, a former Development Operations Engineer, who came up with the idea for the app 2 years ago.

 

David-Mullings-and-Mike-Thompson-at-leAd-Sports-Accelerator“Our goal at leAD is to find ambitious startups that want to change the future of sports. RunLive is a perfect fit for our accelerator program with a great team and a promising product. We look forward to working with them to help them achieve their goals as a company and as founders,” Christoph Sonnen – CEO leAD SportsWhile plenty of other running apps with a social component do exist, most of them focus on mapping your run and tracking statistics but do not offer a way for runners to connect and compete in real-time.

“I was introduced to Mike by a Florida angel investor group to help him scale and was really impressed with his product. I committed to help raise capital and invest but got sucked in by his drive and the product roadmap” said co-founder David Mullings who is also a mentor with the Branson Center of Entrepreneurship Caribbean and Founder Institute Jamaica. Future-of-Running

The duo participated in a round of interviews and then were invited to Berlin to pitch and conduct interviews on Monday, July 16. Now they will accept an investment for 8% of the company with a post-money valuation of €1.25 million and participate in a 12-week program in Berlin that ends with presentations to 16 investors and leAD’s internal fund. RunLive currently has over 1500 users in the public beta and is focused on the user experience before trying to scale bigger. The team was in the middle of fundraising for their seed round and are excited to showcase diversity in tech.

 leAD Sports was founded by Klaus, Horst and Stefan Bente, grandsons of Adi Dassler, the founder of Adidas.

 About RunLive – RunLive app allows users to connect with runners across the world and run together in real-time for the ultimate running experience. Turn your sweat into sweet rewards  when you earn RunCoins by completing challenges, logging runs and winning races. Learn more at ww.runlive.fit

runlivelogo2

 About lead – Klaus, Horst, and Stefan Bente are the oldest grandchildren of Adi Dassler. Together they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they’re not alone. leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.