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Advertising Athletes Branding Cricket Entertainment Jamaica Sport Track and Field

Caribbean Sport Industry has massive potential

KINGSTON, Jamaica – The value of the sport industry globally is estimated at US $488.5 billion. The breakdown per region globally is also estimated to look like

  • Europe, Middle East & Africa      48 per cent
  • North America                           38 per cent
  • Asia and the Pacific                    13 per cent
  • Caribbean and Latin America    6 per cent

This odd number makes it up to 105 per cent (for the Math experts), but this is what I will be using as my guide for this conversation.

We want to look at the Caribbean Sport Industry, one which, over the years, has made a considerable impact on the field of play, but has not in any way scratched the surface of its potential of its economic earnings.

The key success factors for sport as an economic driver, looks at

  • Events
    • Tickets
    • Media Rights
    • Sponsorship
  • Apparel and Equipment
  • Fitness and Training
  • Venues, Food & Beverage, Betting

In the region, cricket has been the most consistent to fulfill any of the above economic activities listed above. With 10 international cricket venues across the region, Cricket West Indies (formerly West Indies Cricket Board) has hosted other cricketing nations across the region.

TV Rights are considerable for incoming tours from India, Australia and England for the most part. While the revised Super50 and 4-day Championship have been able to attract a sizeable amount. With the standard expenses of CWI estimated to be about $45million annually, the rights deals use that as a base to negotiate from. The figures have really never been made public, but we guess the incoming India tours attract the highest amount. Ticketing and Sponsorship are next in line and then a gear deal.

The region has an impressive list of elite athletes in several sporting disciplines. These range from cricket, track & field, netball, basketball, swimming, volleyball, football among others. The brands in the region should be prepared to invest.

The world recognizes our athletes and we should too. There are a host of products and services that can be aligned with the overall performances (on and off the field). Agents and Managers should collaborate to seek the support as they package our athletes who represent the region consistently.

Two important calls

  1. Sport Ministers should meet before the end of the first quarter 2021 and devise a policy plan to upgrade its policy guidelines, while seeking to look at overall preparation for International competitions in Football, Netball, Tack and Field, Cricket and the other major sporting events for the next four years
  2. I am challenging the agents and managers based in the Caribbean to assemble and discuss the packaging methodologies for the current elite athletes and teams, while looking at the athletes they are preparing for the future

Well maybe three, I am calling out to the major Caribbean Brands to have their marketing teams re-consider investment opportunities for elite teams and athletes.

On another matter

A 2018 Inter-American Development Bank (IDB) report says the Latin America and the Caribbean lags in sport spending. The report stated that “the region could get a development boost from sport activities that improve the region’s social and health benefits.” The report also warned that the programs must be “properly designed and monitored.’

The report also showed that the region needs to spend more on sport, “not just to produce better athletes, but also to foster happier, less violent and healthier societies. To gain the social benefits, there is need for better sport programs and evaluate those that already exist.”

The full report is available here https://www.iadb.org/en/news/idb-report-underscores-social-benefits-sports-development-warns-against-program-design-flaws

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Education Entertainment Jamaica

MARCUS GARVEY BRINGS TOGETHER 50 GLOBAL SCHOLARS

KINGSTON, Jamaica – One man, two conversations, almost 50 global scholars, educators, activists, advocates and commentators gathered to discuss the work and life of Marcus Garvey.

Dr Julius Garvey supported by the Whirlwind Group and The Mico University College engaged the world in the Education of the African Child and the Power of Education using Marcus Garvey’s body of work as the basis for the discussion.

What is evident is Garvey’s work continues to influence a significant part of what happens in the black community in and out of the classroom, in the streets, in the communities and in spaces of those who seek to identify “who they are and what they would like to become.”

The topics explored, were not limited to just dialog, but to focus on finding solutions around the accomplishments of the African Community surrounding, but not limited to:

  • Pedagogy and the way we teach
  • Teaching and Learning of Garveyism
  • Combating Anti-social behavior
  • Garvey’s inspiration for Music and Musicians
  • How Garveyism can be used to empower a Nation

“The powerful discussions were a delight for us here at the Institute and we were delighted to be able to organize this with the Mico team,” says Dr Garvey. “The strength, we believe is in the Unity, deemed significant, in keeping with my father’s way of working.”

Professor Rupert Lewis, whose work as a Garveyite stands out, was part of the Mico Team and praised the effort of the conference. He noted that the presentations were “grounded in Garvey’s philosophy and applied Garveyism in business, technology and education.” Professor Lewis is already ready for next year’s renewal.

The organizing team will have highlights of the conference available soon on Garvey TV.

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Education Jamaica

A Conversation – Education of the African Child inspired by Marcus Garvey

KINGSTON, Jamaica – This year, the Marcus Garvey Institute for Human Development partnered with the Whirlwind group to offer its first ever, Strictly Roots Spring Water Scholarship to Zahara Virgo, the young lady whose case regarding her being blocked from school due to her afro locks went all the way to the Jamaican Supreme Court ironically on July 31, the day before Emancipation is celebrated. The Scholarship has allowed her to find alternate private schooling proudly letting her locks flow.

The two entities who share the same CEO, Garveyite and businessman Michael Dawson, have teamed for another great collaboration which will culminate in a three-day conference titled, “Education of the African Child”, to be hosted virtually, October 16-18, 2020.

Dawson commented, “it is very humbling to partner with Dr. Julius Garvey as he works tirelessly to continue his father’s work towards African unity.” The partnership will bring an unparalleled diversified line up of international Pan Africanists, virtually, to the shores of Jamaica; including the creator of Kwanzaa;  a Cannabis and organic farmer in Namibia and the Congo,  and the Ugandan owner of a black TV station in Canada.

Dr Maulana Karenga
Dr Joyce King

The three-day conference will explore topics that show how Garvey’s life and work continue to influence key areas in education, leadership, self-determination and black liberation across the world.

There will indeed be opportunities for the education of  the African Child, as the assembly of 25 international speakers will include the following scholars, US-based University Professors, Dr. Molefi Kete Asante, Dr Maulana Karenga, the founder of Kwanzaa, and Dr. Joyce King along with Akil Parker, Dr. Kamau Rashid, Zach Brooks and Master Educator, Queen Taese to name a few.

Queen Taese
Nadine Molloy

Fittingly, Principal Anniona Jones Principal of Marcus Garvey Technical High School will join Nadine Molloy of Ardenne High, and Joy Douglas Chairman of the National Library and Spanish Town High School will also be presenting alongside cultural expert Dahlia Harris.

Dahlia Harris

Local policy leaders from education and culture will join the conversation via fireside chats.  Those will include Government and Opposition officials.

Dr. Julius Garvey, who has recruited the international speakers to share the stage with those based in Jamaica, says, “a conference of this nature seeks to continue my father’s legacy and by combining this mixture of speakers from academia, the corporate sector and community ensures that the content is disseminated to the wider public and future generations.

Each session will have up to four presenters, each guided by a moderator and the fireside chats will be more specific with the officials outlining the impact Garvey has had on their own work.

The virtual event will broadcast live from the Marcus Garvey Suite at the Jamaica Pegasus Hotel, beginning at 9am each day, Friday to Sunday.  The partnership is headlined by Strictly Roots Water and is supported by Garvey TV and the Jamaica Pegasus Hotel.

About Marcus Garvey

He was the Founder and first President-General of the Universal Negro Improvement Association and the African Communities League and is Jamaica’s First National Hero.  He was a political activist, journalist, entrepreneur and the major Pan-Africanist of the first half of the 20th century.

About Whirlwind International Group

Whirlwind International Group is known as a Pan African company that has placed the Jamaican culture and Afrocentric causes at the center of all its product offerings ranging from theatre to entertainment, publishing, beverages, broadcasting and e-commerce

                                                         -END-

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Advertising Caribbean Entertainment Jamaica

Straight Forward – Show #7 is next

Straight Forward, a lifestyle talk show will be having its 7th program this Thursday, June 18 at 8pm CT on Instagram and Facebook LIVE. The program started May 7 this year.

This week’s guest is CEO, Solid Agency, Sharon Burke, a woman who is a pioneer in the business of music in and out of Jamaica. She has done this for just about three decades.

The program, hosted by Carole Beckford, looks at interesting personalities who are leaders and influencers in their respective fields. The one-hour show, broadcast on Instagram and Facebook live has a twist of Straight talk and takes the conversation Forward in an entertaining, yet frank and honest way. 

So far, the program has featured 

  • Jamaican, international chef, Noel Cunningham 
  • Former West Indies fast bowler, Tino Best 
  • Jamaican International Reggae performer and producer, Tony Rebel 
  • Actor, Director and Full Time Nurse, Shauna Chin (based in Los Angeles) 
  • Actor, Film Entrepreneur, Educator, Sherando Ferril Cupid 

Businessman and Head of the KLE Team (owners/operators of Usain Bolt Tracks and Records), Gary Matalon was the show’s sixth guest. The program has an eclectic line up for the rest of June and July. 

It is on at 8pm CT/ 9pm EST and 6pm PT. 

The IG profile is here at this link https://www.instagram.com/carolebeckford/ – while the program is developing its own space on Facebook at https://www.facebook.com/StraightForwardwithCarole/ – in the meantime though, with a weekly reach of up to 300,000 on the combined platforms of Facebook, Twitter and Instagram, Carole is building a robust audience for the show. 

The show is primarily from the locations of the guests and host, but it has been outside twice, on location, courtesy of the Jamaica Pegasus. The show is currently supported by Strictly Roots Water. 

The show has its own music – Sunny Day – an instrumental piece played by iSax and produced by Ryan Bailey, who doubles as the show’s executive producer. The rest of the technical team has Jelani Walters, Ricardo ‘Champs’ Williams, Belinda Brady, Celia Thompson and Andre Helps.

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Athletes Branding Jamaica Sport sport fan Sports Track and Field

Sport Fans – What are we missing?

KINGSTON – Sport fans globally have been lamenting the absence of live sport that they can watch on screens or even attend considering we are all being affected by this covid19 pandemic.

What is true though, this is one of the toughest periods sport fans have gone through in the last twenty years.

  • We were 65 matches in the NBA season.
  • The English Premier League (EPL) did not go beyond the March 14 date.
    • (Liverpool – two matches away from being declared winner)
  • UEFA has suspended and pushed back dates of all its leagues
    • February 19 a match was held in Milan – Atalanta vs Valencia
  • MLB was in the pre-season. March 26 was supposed to be opening day.
    • The Nationals are the defending champions  
  • NFL was doing combines and getting ready for draft (April 23 – 25) this will be virtual
  • ESPN will show The Last Dance – the Michael Jordan series
    • Originally set for June and will be brought forward to Sunday, April 19
  • WNBA draft is coming up in May and could be virtual

The Summer Olympics was scheduled for July 24 to August 9 and sport fans were all lining up.

On the track and field calendar, the World Indoor Track and Field, Nanjing was the first event to be postponed from the IAAF calendar and all the other Diamond League events, World Continental Tour (which includes the Racers Grand Prix event in Jamaica) are all being affected.

We are looking at hundreds of hours of TV/Sport content, live and delayed that, we, as sport fans are all missing.

What about the athletes?

With five sporting disciplines (Baseball/Softball, Karate, Skateboarding, Sport climbing and Surfing) to be added to the existing 28, apart from the athletes who were gearing up for the 33 sporting disciplines in this year’s planned Summer Olympics, all the other leagues and competitions listed above would see a significant percentage of the world’s best athletes on show.

The major brands, Nike, Adidas, Puma, Reebok, Under Armour would be in the world’s eyes. Some of us would be ordering stuff online and even when we attend some of the meets, we would acquire the latest merchandise that is available.

The athletes would wear the latest set of gear that has been made and we consumers would grab this up at every chance we get.

Opportunity for athletes during COVID

  • Stay safe and follow the protocols
  • Show us snippets of you working out in your branded gear
  • Give tips that can be used to inspire the world as you would always do
  • Keep all your fans informed; you may even get new fans

No one will or should be able to say when any major sporting event will return to the court, field or track, but one thing is sure, live sport is a thing.

Until then, cherish the memories… of sport!

Stay in the Game!

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Jamaica Music Reggae

DJ Kurt Riley presents The Global Party

KINGSTON, Jamaica – DJ Kurt Riley, more popularly known as the Party Animal in the Dancehall, took to the digital streets and spun into action last Saturday (March 28).

In what his team dubbed The Global Party – Caribbean Edition, the just over three hours event went live on Instagram; Facebook and YouTube.

Just before The Global Party was launched, Riley had 29,400 followers on Instagram, that has now moved to 30,500 in just a few days. Riley, speaking after the first show said, “I am ready to go again.” He will be on every Wednesday and Saturday through to the end of April in the initial stage.

DJ Nicco (left) and DJ Kurt Riley

Riley had DJ Nicco with him in the Kingston-based studio and hosted personalities from across the world, with heavy inputs from USA, Canada, Africa, Australia, and a host of fans from across the wider Caribbean and home island, Jamaica.

Young and upcoming singer, Abby Dallas made a guest appearance.

The mix of songs attracted a wide demographic as Riley punched tunes from soca, dancehall, reggae – hits after hits, after hits. He also paid tribute to the late great Bob Andy who passed recently. Bob Andy and Kurt’s father, Winston Riley shared a good friendship.

Grace Kennedy Money Services (GKMS) joined in the party too. They partnered using their brands Bill Express Online and Western Union under the theme #StayHomeAndParty.

Senior Communications Manager, Grace Kennedy Financial Group, Yolande Gyles Levy was part of the livestream endorsing the event in a live interview.

Special thanks to Grace Kennedy Money Service, our live guest artist @theabbydallas, our first guest dj @djnicco876 and all who made a success. Big ups to CPJ & Magnum

The event was powered by Animal Instinct Entertainment and was supported by CPJ, Magnum and IPMG.

This Wednesday, April 1

The Global Party will feature a Trailerload of 70s, 80s, 90s music starting at 6pm entertaining the quarantined across the globe.

-ENDS-

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Advertising Athletes Jamaica Jamaica Tourist Board JTB Sport Volleyball

International Club Volleyball in Jamaica, March 20 – 22

KINGSTON, Jamaica –  Top-class international club volleyball action returns to Jamaica this March (20 – 22). For the 28th year, the Venus Volleyball Club will stage its three-day tournament.

The event this year will feature seven male and eight female teams. Aruba, Bahamas, Barbados, Trinidad & Tobago, USA and Jamaica. The teams will be vying for top honors to include the 2020 Trophy and cash prizes and individual awards.

Home team and hosts, Venus International are the defending champions in both the male and female categories.

President of the Club, Kenneth Reid, in praising his team, says “we are happy to continue to contribute to the development of volleyball in Jamaica. For almost three decades we continue to showcase our own talent and we have been able to facilitate a wide range of international talent over this period. We continue to make serious inroads in the sport.”

One of the community initiatives the clubs has embarked on is ensuring the schools in St Catherine have access to this level of competition. Several high and primary schools will be invited.

The Jamaica Tourist Board (JTB) is one of the main sponsors for the event, along with the Tourism Enhancement Fund, The Knutsford Court Hotel, and SportsMax Ltd.

Action serves off on Friday, March 20 at the GC Foster College and runs through until Sunday when the final in both categories will be held. Action starts at 9:00 am on Friday.

At last year’s staging, five (5) overseas based teams participated, representing three (3) countries; USA, Bahamas, and Trinidad.

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Advertising Athletes Branding Caribbean Cricket Jamaica

What of Jamaica Sport?

KINGSTON, Jamaica – Over the next three to five years, Jamaican superstar athletes will be involved in a series of global and international Games and Championships in several disciplines. Football, Cricket, Track and Field, Netball, Basketball, Swimming (diving) and Volleyball are just some of the sport that will see considerable action.

Most, if not all of the events, will take place out of the Caribbean region, which offers an opportunity for the (Brand) Jamaica to strengthen and deepen its roots in the global space.

From as long as 1948, Jamaican athletes have long established themselves as superstars and have continued to do so in traditional and non-traditional areas.

Yona Knight-Wisdom, for example, just finished second in the 3 metres British Diving competition in preparation for upcoming World Championships in South Korea (July) and European Championship in Ukraine (August) all towards aiming for the 2020 Summer Olympic Games, scheduled for Japan.

Yona Knight Wisdom

The Reggae Girlz will take the field for the first time at this level on Sunday, June 9 against Brazil, in the FIFA Women’s World Cup. The Reggae Boyz are in the Gold Cup as they look to campaign for the 2022 World Cup. There is a long list of football competitions to take place in all age groups on the turf and even in the sand.

Netball heads to Liverpool this summer for what could be a great chance for the Sunshine Girls to climb to number one.

In the last quarter, track and field will dominate with the World Championships and will be the first time since Osaka (2007) that Usain Bolt won’t be competing. We wait to see what that will look, feel and sound like.

That summarizes the outward events. And from all indications, the national federations along with the Jamaica Olympic Association (JOA) have their work cut out for them.

JAMAICA MUST BENEFIT

What of incoming events though? And how will Jamaica benefit from earnings from the global sport industry? Time for a sport agency of known skill and repute to make this happen. We continue to skirt and dance around with the possibilities.

Time for the upgraded version of Jamaica Sport to return – an agency with skills, resources and the requisite financial backing to coordinate island sport tours, major and targeted sport events with franchises, national and international teams and personalities.

This was written some time ago – Bring back Jamaica Sport https://carolebeckford.wordpress.com/2018/09/15/bring-back-jamaica-sport/

It is time, to #CallTheGame

One Love!

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Advertising Athletes Football Jamaica Jamaica Tourist Board Reggae Girlz

MAIN EVENT AND JFF SPECIAL PROJECTS TEAM PARTNER FOR REGGAE GIRLZ FUNDRAISER

KINGSTON, Jamaica – Main Event Entertainment Group Limited is partnering with the Special Projects Team from the Jamaica Football Federation (JFF), in a show of support for the Reggae Girlz. The Lapathon/Breakfast Party Fundraiser slated for Saturday, May 18 at the Jamaica College – Ashenheim Stadium.

The lapathon/breakfast party is among one of the major activities to raise funds to support the Reggae Girlz’ campaign as they continue to prepare for the June 7 – July 7 Women’s World Cup.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.  

A member of the Special Projects Team, Pat Garel, says “the campaign to the World Cup will get a boost in Jamaica this week and we want as much support as we can for the Girlz. We are hoping Jamaicans at home will see the significance and support where they can.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run/wheel and will have entertainment for all from 6am – 9am. 

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team will make a brief stop to thank the participants at the venue.  

Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 6pm at the National Stadium. This will be the final home match before they head out for stops in Florida (USA), Glasgow (Scotland) and then off to France.  

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.  

Interested participants may send an email to reggaegirlzjamaica@gmail.com  

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Athletes Branding Jamaica JTB Media Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520