Posted in Advertising, Athletes, Branding, Caribbean, Cricket, Jamaica

What of Jamaica Sport?

KINGSTON, Jamaica – Over the next three to five years, Jamaican superstar athletes will be involved in a series of global and international Games and Championships in several disciplines. Football, Cricket, Track and Field, Netball, Basketball, Swimming (diving) and Volleyball are just some of the sport that will see considerable action.

Most, if not all of the events, will take place out of the Caribbean region, which offers an opportunity for the (Brand) Jamaica to strengthen and deepen its roots in the global space.

From as long as 1948, Jamaican athletes have long established themselves as superstars and have continued to do so in traditional and non-traditional areas.

Yona Knight-Wisdom, for example, just finished second in the 3 metres British Diving competition in preparation for upcoming World Championships in South Korea (July) and European Championship in Ukraine (August) all towards aiming for the 2020 Summer Olympic Games, scheduled for Japan.

Yona Knight Wisdom

The Reggae Girlz will take the field for the first time at this level on Sunday, June 9 against Brazil, in the FIFA Women’s World Cup. The Reggae Boyz are in the Gold Cup as they look to campaign for the 2022 World Cup. There is a long list of football competitions to take place in all age groups on the turf and even in the sand.

Netball heads to Liverpool this summer for what could be a great chance for the Sunshine Girls to climb to number one.

In the last quarter, track and field will dominate with the World Championships and will be the first time since Osaka (2007) that Usain Bolt won’t be competing. We wait to see what that will look, feel and sound like.

That summarizes the outward events. And from all indications, the national federations along with the Jamaica Olympic Association (JOA) have their work cut out for them.

JAMAICA MUST BENEFIT

What of incoming events though? And how will Jamaica benefit from earnings from the global sport industry? Time for a sport agency of known skill and repute to make this happen. We continue to skirt and dance around with the possibilities.

Time for the upgraded version of Jamaica Sport to return – an agency with skills, resources and the requisite financial backing to coordinate island sport tours, major and targeted sport events with franchises, national and international teams and personalities.

This was written some time ago – Bring back Jamaica Sport https://carolebeckford.wordpress.com/2018/09/15/bring-back-jamaica-sport/

It is time, to #CallTheGame

One Love!

Advertisements
Posted in Advertising, Athletes, Football, Jamaica, Jamaica Tourist Board, Reggae Girlz

MAIN EVENT AND JFF SPECIAL PROJECTS TEAM PARTNER FOR REGGAE GIRLZ FUNDRAISER

KINGSTON, Jamaica – Main Event Entertainment Group Limited is partnering with the Special Projects Team from the Jamaica Football Federation (JFF), in a show of support for the Reggae Girlz. The Lapathon/Breakfast Party Fundraiser slated for Saturday, May 18 at the Jamaica College – Ashenheim Stadium.

The lapathon/breakfast party is among one of the major activities to raise funds to support the Reggae Girlz’ campaign as they continue to prepare for the June 7 – July 7 Women’s World Cup.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.  

A member of the Special Projects Team, Pat Garel, says “the campaign to the World Cup will get a boost in Jamaica this week and we want as much support as we can for the Girlz. We are hoping Jamaicans at home will see the significance and support where they can.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run/wheel and will have entertainment for all from 6am – 9am. 

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team will make a brief stop to thank the participants at the venue.  

Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 6pm at the National Stadium. This will be the final home match before they head out for stops in Florida (USA), Glasgow (Scotland) and then off to France.  

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.  

Interested participants may send an email to reggaegirlzjamaica@gmail.com  

Posted in Athletes, Branding, Jamaica, JTB, Media, Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520

Posted in Advertising, Branding, Jamaica, Jamaica Tourist Board, JTB, Music

WELCOME PARTY FOR USAIN BOLT TRACKS AND RECORDS

KINGSTON, Jamaica – One of Kingston’s best eateries, Usain Bolt Tracks and Records will host the Welcome Party for the 7th running of the Kingston City Run.

The world-renowned facility, which has three other locations (Ocho Rios, Montego Bay and London) will feature as a targeted sponsor for the event which will host the first marathon in Kingston.

The “run” will be held under the theme Run Di City, Feel Di Vibe and a collaboration with Tracks and Records “Real Jamaican Vibes” is a match made for Kingston and “it promises to be a thriller to get the weekend’s event started,” says Angiel Shaw, head of marketing, Tracks and Records.

The welcome party is scheduled for Friday, March 15 and will feature one of Jamaica’s top entertainment DJ groups, Coppershot Disco. The 25-year-old group has been featured in several shows in Jamaica, Caribbean and in the USA.

The group is known for their style which consists of distinguished remixes, entertaining dubs, unique mixing, scratching and original jams of roots reggae, pop, soca, dancehall, hip hop, reggaeton and R&B.

The welcome party will be for registered participants in the Kingston City Run who will enjoy specials from the delectable menu.

The party will run from 7 – 9 pm.

Posted in Athletes, Branding, Jamaica, Reggae Girlz

Jamaica 2019: Sport Outlook

KINGSTON, Jamaica – 2018 was that year in sport that you went, WOW!

Well there was the Men’s FIFA World Cup where France took the coveted title. Kylian Mbappe, now the world’s most expensive player, was the clear star of the event. He literally took the world by storm.

Kylian Mbappe – I own no rights to this picture

Well, there was also a host of sexual abuse scandals. Gymnastics, Football, Hockey, Golf and the WWE were the sporting disciplines affected.

E-sport and gambling were two areas of sport business that jumped out as major areas of commercial activities. See how these will turn sport over in another three years or so.

International cricket was played in Pakistan and teams have slowly begun to return there; while in the West Indies, the region hosted a successful ICC Women’s World Championship.

The World comes to the West Indies – November 2018

JAMAICA

In 2019, for the first time in 16+ years, Usain Bolt, Veronica Campbell, Kerron Stewart and host of other track and field stars won’t be on the track. The IAAF World Championships in Qatar will see a mix of stars on the track and certainly in the field. The jumpers (long and triple) have so far signaled it will be a series of hotly contested rivalries.  

The #ReggaeGirlz are in the Women’s World Cup for Football and Jamaica will reunite with France for another (football) historical occasion. June 9, 14 and 18 are the dates to look out for.

The Netball World Cup in Liverpool is another event where Jamaica’s mettle will be tested.

FOCUS

What then should Jamaica focus on for 2019 and beyond as sporting events that will bring some well-needed attention to the island as a sporting destination.

  • Improve the support for the Kingston City Marathon and the Reggae Marathon
  • Review the sporting facilities and upgrade and refurbish where necessary to host events that brings the best ROI
  • Use the TEF resources to improve towns that have these venues
  • Ministry of Sport should invest in training and capacity building for ALL sporting federations – technical, human resources, financial and marketing
  • Employ a Sport Planner
  • Clean up all the “walls of fame” and act quickly on the sport museum (I know this is in progress)
  • Continue with the training of athletes making them more aware of their rights on and off the field
  • Bring back Jamaica Sport to plan events geared simply at making money

I am still of the view that Sport can bring us a considerable amount of earnings if we can have the will to make hard decisions about the industry. The benefits will be great. Events are managed by people. When events make money, people earn. It is a cycle. #GetInTheGame

Posted in Jamaica, Jamaica Tourist Board, JTB, travel

KINGSTON CITY MARATHON IS LESS THAN SIX WEEKS AWAY

KINGSTON, Jamaica – When you think of the city of Kingston, Jamaica, a marathon is not the first thing that comes to mind. Well in 2019, the Jamaica Hotel and Tourist Association (JHTA) Kingston’s chapter and its partners will host its first-ever marathon on Sunday, March 17.

What is even more interesting, is, the IAAF/AIMS has certified the route. That is historical in every context. The 480 square kilometres city is home to sporting and cultural history that surpasses any city its size. And the marathon will add flavour to this already exciting “UNESCO Creative City.”

The marathon will take you through the curves and turns of Kingston (twice) and although it may not be an ideal run for marathoners globally, it paints a new picture of the city.

After six years of hosting a 5K and 10K and Half Marathon, “adding the full marathon” was a dream come true for Nicola Madden Greig, co-chair of the KCM team.

THE VALUE TO KINGSTON  

The Kingston City Marathon will become popular like all other top marathons in cities across the globe. What will this mean for Kingston?

Well the Ministry of Health, in the last few years, started the Jamaica Moves campaign and that makes ‘health and fitness’ a worthy practice for the people of Jamaica. That is all part of an initiative to encourage people to get involved in physical activities.

The Kingston City Marathon will help to drive the ongoing development of Kingston, it is all about building reputation and popularity; while helping to use sport, in this case, a marathon event, as one key element to the city’s soft power.

Director of Tourism, Donovan White, at the press launch last month (January 16) said, “Jamaica now hosts two marathons almost four months apart, this is a clear opportunity.” The Director also pointed out “with the already established products of Kingston – great music, food and other exciting sporting events, the city will be enhanced by the Kingston City Marathon. He added that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Kingston remains a relatively small city; however, the partnership with the local authorities, businesses and people, is an important one, aimed at overall growth, while enhancing the city’s status.

The Kingston City Marathon is the 2nd official marathon being hosted in Jamaica. The other being the Reggae Marathon in Negril in December.

Posted in Advertising, Branding, Jamaica, Jamaica Tourist Board, JTB

RunLive partners with Kingston City Marathon

MIAMI, Florida: – Miami-based RunLive, one of the world’s first gamified social running platforms, has agreed to sign on as a partner for the Kingston City Marathon. Race Day is Sunday, March 17 in Kingston.

Founded by Mike Thompson and David Mullings, Jamaican entrepreneurs based in Florida, RunLive recently graduated from the leAD Sports Accelerator in Berlin, Germany.

“We originally planned to launch in Berlin first but could not pass up the opportunity to be part of Kingston’s first marathon” said Mike Thompson, a former Development Operations Engineer, who came up with the idea for the app 2 years ago.

David Mullings has been named as an Ambassador for the Kingston City Marathon and the RunLive team will help to drive visibility for the event via promotion in the app, posts on social media and bringing at least one Instagram running influencer to participate and share her experience with her followers. RunLive has over 135,000 followers on Instagram.

While plenty of other running apps with a social component do exist, most of them focus on mapping your run and tracking statistics but do not offer a way for runners to connect and compete in real-time.

HOW RunLiveStarted

“I was introduced to Mike by a Florida angel investor group to help him scale and was really impressed with his product. I committed to help raise capital and invest but got sucked in by his drive and the product roadmap” said co-founder David Mullings who is also a mentor with the Branson Center of Entrepreneurship Caribbean and Founder Institute Jamaica.

Co-Chair of Kingston City Marathon, Nicola Madden-Greig welcomes RunLive on Board – “We are pleased to have this new and emerging team partner with us for Kingston’s first certified marathon. We look forward to the reach this partnership can create, and we hope as the event progresses, we will add more participants.”

The app is currently available for iOS devices and the Android beta is scheduled to be released in late February. Investors include leAD Sports, which was founded by Klaus, Horst and Stefan Bente, grandsons of Adi Dassler, the founder of Adidas.

About RunLive

The RunLive app allows users to connect with runners across the world and run together in real-time for the ultimate running experience. Turn your sweat into sweet rewards when you earn RunCoins by completing challenges, logging runs and winning races. Learn more at ww.runlive.fit

About leAD

Klaus, Horst, and Stefan Bente are the oldest grandchildren of Adi Dassler. Together they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they’re not alone. leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

About Kingston City Marathon

What started out as the Kingston City Run six years ago, the event has now added a marathon to its existing 5K, 10K and half marathon course. The certification of the marathon by the IAAF/AIMS is significant and it identifies the value of an event like this in the Creative City of Kingston. For more go to www.kingstoncityrun.com or email kingstoncityrun@gmail.com

Press Contact:

David Mullings                        Carole Beckford

david@runlive.fit                    carole.beckford@gmail.com

407-513-2801                        + 1 876 566 3671

Logos at http://bit.ly/RunLive-Press e 2 A