WELCOME PARTY FOR USAIN BOLT TRACKS AND RECORDS

KINGSTON, Jamaica – One of Kingston’s best eateries, Usain Bolt Tracks and Records will host the Welcome Party for the 7th running of the Kingston City Run.

The world-renowned facility, which has three other locations (Ocho Rios, Montego Bay and London) will feature as a targeted sponsor for the event which will host the first marathon in Kingston.

The “run” will be held under the theme Run Di City, Feel Di Vibe and a collaboration with Tracks and Records “Real Jamaican Vibes” is a match made for Kingston and “it promises to be a thriller to get the weekend’s event started,” says Angiel Shaw, head of marketing, Tracks and Records.

The welcome party is scheduled for Friday, March 15 and will feature one of Jamaica’s top entertainment DJ groups, Coppershot Disco. The 25-year-old group has been featured in several shows in Jamaica, Caribbean and in the USA.

The group is known for their style which consists of distinguished remixes, entertaining dubs, unique mixing, scratching and original jams of roots reggae, pop, soca, dancehall, hip hop, reggaeton and R&B.

The welcome party will be for registered participants in the Kingston City Run who will enjoy specials from the delectable menu.

The party will run from 7 – 9 pm.

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KINGSTON CITY MARATHON IS LESS THAN SIX WEEKS AWAY

KINGSTON, Jamaica – When you think of the city of Kingston, Jamaica, a marathon is not the first thing that comes to mind. Well in 2019, the Jamaica Hotel and Tourist Association (JHTA) Kingston’s chapter and its partners will host its first-ever marathon on Sunday, March 17.

What is even more interesting, is, the IAAF/AIMS has certified the route. That is historical in every context. The 480 square kilometres city is home to sporting and cultural history that surpasses any city its size. And the marathon will add flavour to this already exciting “UNESCO Creative City.”

The marathon will take you through the curves and turns of Kingston (twice) and although it may not be an ideal run for marathoners globally, it paints a new picture of the city.

After six years of hosting a 5K and 10K and Half Marathon, “adding the full marathon” was a dream come true for Nicola Madden Greig, co-chair of the KCM team.

THE VALUE TO KINGSTON  

The Kingston City Marathon will become popular like all other top marathons in cities across the globe. What will this mean for Kingston?

Well the Ministry of Health, in the last few years, started the Jamaica Moves campaign and that makes ‘health and fitness’ a worthy practice for the people of Jamaica. That is all part of an initiative to encourage people to get involved in physical activities.

The Kingston City Marathon will help to drive the ongoing development of Kingston, it is all about building reputation and popularity; while helping to use sport, in this case, a marathon event, as one key element to the city’s soft power.

Director of Tourism, Donovan White, at the press launch last month (January 16) said, “Jamaica now hosts two marathons almost four months apart, this is a clear opportunity.” The Director also pointed out “with the already established products of Kingston – great music, food and other exciting sporting events, the city will be enhanced by the Kingston City Marathon. He added that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Kingston remains a relatively small city; however, the partnership with the local authorities, businesses and people, is an important one, aimed at overall growth, while enhancing the city’s status.

The Kingston City Marathon is the 2nd official marathon being hosted in Jamaica. The other being the Reggae Marathon in Negril in December.

RunLive partners with Kingston City Marathon

MIAMI, Florida: – Miami-based RunLive, one of the world’s first gamified social running platforms, has agreed to sign on as a partner for the Kingston City Marathon. Race Day is Sunday, March 17 in Kingston.

Founded by Mike Thompson and David Mullings, Jamaican entrepreneurs based in Florida, RunLive recently graduated from the leAD Sports Accelerator in Berlin, Germany.

“We originally planned to launch in Berlin first but could not pass up the opportunity to be part of Kingston’s first marathon” said Mike Thompson, a former Development Operations Engineer, who came up with the idea for the app 2 years ago.

David Mullings has been named as an Ambassador for the Kingston City Marathon and the RunLive team will help to drive visibility for the event via promotion in the app, posts on social media and bringing at least one Instagram running influencer to participate and share her experience with her followers. RunLive has over 135,000 followers on Instagram.

While plenty of other running apps with a social component do exist, most of them focus on mapping your run and tracking statistics but do not offer a way for runners to connect and compete in real-time.

HOW RunLiveStarted

“I was introduced to Mike by a Florida angel investor group to help him scale and was really impressed with his product. I committed to help raise capital and invest but got sucked in by his drive and the product roadmap” said co-founder David Mullings who is also a mentor with the Branson Center of Entrepreneurship Caribbean and Founder Institute Jamaica.

Co-Chair of Kingston City Marathon, Nicola Madden-Greig welcomes RunLive on Board – “We are pleased to have this new and emerging team partner with us for Kingston’s first certified marathon. We look forward to the reach this partnership can create, and we hope as the event progresses, we will add more participants.”

The app is currently available for iOS devices and the Android beta is scheduled to be released in late February. Investors include leAD Sports, which was founded by Klaus, Horst and Stefan Bente, grandsons of Adi Dassler, the founder of Adidas.

About RunLive

The RunLive app allows users to connect with runners across the world and run together in real-time for the ultimate running experience. Turn your sweat into sweet rewards when you earn RunCoins by completing challenges, logging runs and winning races. Learn more at ww.runlive.fit

About leAD

Klaus, Horst, and Stefan Bente are the oldest grandchildren of Adi Dassler. Together they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they’re not alone. leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

About Kingston City Marathon

What started out as the Kingston City Run six years ago, the event has now added a marathon to its existing 5K, 10K and half marathon course. The certification of the marathon by the IAAF/AIMS is significant and it identifies the value of an event like this in the Creative City of Kingston. For more go to www.kingstoncityrun.com or email kingstoncityrun@gmail.com

Press Contact:

David Mullings                        Carole Beckford

david@runlive.fit                    carole.beckford@gmail.com

407-513-2801                        + 1 876 566 3671

Logos at http://bit.ly/RunLive-Press e 2 A

Kingston City Marathon will enhance Kingston as a sport tourism destination

KINGSTON, Jamaica – Kingston’s hosting of its first IAAF/AIMS certified marathon on Sunday, March 17 is just another product that can serve as a great addition to its sport tourism product.

The marathon which is deemed appropriate in the wellness segment of the overall sport tourism product. Donovan White, Director of Tourism highlighted some of the global trends in his keynote address at the media launch of the Kingston City Marathon on Wednesday (January 16).

(l-r) Nicola Madden-Greig, Devon Samuels, Alan Beckford, Chris Jarrett, Donovan White.

The Director made some key points:

  • There were 830 million wellness trips in 2017, this was equivalent to 17 per cent of all tourism revenues
  • Wellness tourism is set to grow 7.5 per cent through to 2022
  • The estimated earnings from wellness travel is estimated to reach $919 billion by 2022
  • There is an average spend of $1,528 per trip for a wellness tourist, this represents 53 per cent more than the average tourist

“Jamaica now hosts two marathons almost four months apart, this is a clear opportunity,” according to the Director.

The Director was quick to point out the already established products of Kingston – great music, food and other exciting sporting events will be enhanced by the Kingston City Marathon, which he suggested that “marathons are a huge draw for sport tourists and have the potential to generate millions of dollars for the host city of Kingston.”

Race Ambassadors with Race Director

Co-Chair, Nicola Madden-Greig, in highlighting the announcements for this year’s running explained the partnership with the Miami Marathon where winners from both events will be entered in each other’s events free of charge. “Jamaica will exhibit and participate at this year’s Miami Marathon as part of our global outreach to encourage patrons to enter the Jamaican event in Kingston.”

Registration is on the www.kingstoncityrun.com link. Early bird registration ends on January 31.

The 5k will feature some of our younger generation – Holy Family Primary was in the house

#RunDiCity #FeelDiVibes fff

March 2019 is Marathon Month in Kingston

When one thinks of the city of Kingston, lots of things come to mind. However, what we want you to think about is what will March 2019 bring.

So far, there are a few important events we have confirmed for the month:

  • Boys and Girls Champs – March 26 – 30
  • Melbourne (Cricket Club) 5K – March 5
  • Long walk to Freedom (Buju Banton) – March 16
  • And… The Kingston City Marathon (weekend), March 15 – 17

You then ask yourself, how am I going to do all of this in Jamaica for the whole month of March when I don’t have all that time off?

My choice for you is to come to the Kingston City Marathon www.kingstoncityrun.com and you will get the greatest experience ever.

The weekend’s event will have a welcome (Friday) and an after-party. There will an exhibition on lifestyle and wellness (Saturday) and then there are the races – 5K, 10K, ½ marathon, full marathon (Sunday) (IAAF/Aims certified). The races will take you through some of the historical sites across the city which has been declared one of UNESCO’s Creative City. Also, only recently, reggae has been added to the cultural heritage list. Kingston has a lot to offer to every discerning visitor from home and abroad.

The experience will be diverse. It will have the best of the people of Jamaica. The most sumptuous and tasty food; the best music selections you will hear anywhere in the world; great accommodation – even an hour away in Ocho Rios and the race you will choose to run to relax and to add to your bucket list.

The partnerships established for the Kingston City Marathon will serve not just the business side of the city but will focus its attention of building its Corporate Social Responsibility profile with its continuous support of its charities. You will find the options to support at this link http://www.kingstoncityrun.com/v2/charities/

This 7th running of the event, while attempting to attract global participation, will have a special focus on the Caribbean and the Project Team has created an opportunity to highlight the top Caribbean winners in each race category. You may even see a Caribbean performer at the after-party.

So, think about this from my view. You have vacation. You have some extra money left over from Christmas. And all the bills are covered – make it Kingston, Jamaica, March 14 – 18 and you will get to have the experience of a lifetime.

Call up your favorite travel agent and secure airline seats and hotel rooms and sign up for the run www.kingstoncityrun.com – you will thank me.

Feel Di Vibes!

#OneLove

Kingston City Marathon – 2019

KINGSTON, Jamaica – Organizers of the Kingston City Marathon (KCM) are looking to surpass 5,000 competitors for its series of raceswith just over 90 days until race day.

Theevent will also seek to recognize “Caribbean Stars” – male and female winners for the first time in 2019. Co-Chair, Nicola Madden-Greig, made the disclosure at a local organizing committee meeting on Wednesday (December 12).

“As part of our efforts to target competitors from the Caribbean region, we plan tohighlight winners from the region in the inaugural marathon event. This is an important event for Kingston and we are hoping to attract competitors from across the globe.”

The event, which is in its seventh year, “is part of what Kingston has to offer, and we are putting out all the stops for a successful event,” noted Madden-Greig.

The Kingston City Marathon is an IAAF/AIMS-certified marathon which allows competitors to use their times to qualify for other international events. 

The three-day event (March 15 – 17) will include a 5k, 10K and the full marathon; in addition to an Expo with a focus on wellness and lifestyle; there will also be a welcome reception and an after-party to complement the weekend’s activities.

Registration remains open at www.kingstoncityrun.com

BRING BACK JAMAICA SPORT

ON A COUCH SOMEWHERE – Back in 2012 there was a group called Sport Tourism Implementation Committee (STIC) and in 2014, there was Jamaica Sport. What was important, even with the name change, the group was assembled to provide the framework to sustainably develop sports tourism as well as leverage local and international sports events to increase visitor arrivals to the island.

National StadiumThe group was chaired by Chris Dehring with a mix of public and private sector sport officials to include skill sets of content development, planning, marketing, operations, venue development, legal to name a few. The combined years of experience could be compared to any other global sporting body and could possibly outscore given the resources, which were available at the time.

Here is a release from the Ministry of Tourism http://www.mot.gov.jm/news-releases/new-‘jamaica-sport’-entity-launched-develop-sports-tourism-locally

Jamaica sport logo

During the tenure, we worked closer with the Jamaica Tourist Board, the agency with responsibility to market Jamaica’s Brand and made considerable leap into hosting events which at the time satisfied steadily, the mandate set:

  • Growing sport in communities
  • Employing and/or using sport officials to manage events
  • Attracting tourists to Jamaica (heads to beds)
  • Considerable media attention
  • Strengthening and deepening Jamaica’s position in the Sport Tourism market

In 2015, with the limitations we had on the immigration form, the JTB was able to capture this information

Jamaica Sport

The point here is, there was tremendous potential. It was also indicated that Sport Tourists have considerable higher spend per day and will return for a vacation after. Those trends have been reported globally, so we were on to something.

Jamaica’s rich sporting history was not to be put aside, as with the consistent excellent performances at international competitions (Summer and Winter Olympics, World Championships, Major League Soccer,) there was a steady build up of the curious and discerning tourist. What was also trending, if only for a specific time, was film crews from all over who would visit to film documentaries, photo shoots, commercials and to attend CHAMPS.

The Jamaica Tourist Board has the records of the events. While the major sporting disciplines were part of the mix, the team offered some insight on what happens when targeted and network sport like Karate, Beach Volleyball, Surfing and Badminton were supported. See excerpt of a report below:

Since November 2014, an investment of US$258,000 was made toward sporting events including: CONCACAF, Netball, Badminton, Track & Field (JIIM), ITF Tennis, Beach Volley, Cricket (CPL & WI v. AUS), Masters Football, Surfing, Golf, Endurance Running, Regional Swimming, and UANA Water Polo Championships.  This generated over 20,000 room nights (4,000 heads to beds) with an overall economic impact of approximately US$6M.

Fast forward to 2016 when Jamaica Sport was dissolved (without warning), we are still struggling to find a strong hold on how to market Jamaica as sport tourist destination.

As Dalton Myers suggested in this column, “maybe we not really ready” (I paraphrased); maybe we need to stop pretending that there is interest. I can’t help but think this is an opportunity missed (again).  Click here to read http://jamaica-gleaner.com/article/sports/20180915/dalton-myers-we-are-not-ready-major-sporting-events

An outlook for opportunities could include events related to:

  • CHAMPS 2019 – March 26 – 30 – Kingston
  • World Championship 2019 (track and field)
  • Summer Olympic Games 2020
  • FIFA World Cup 2022

And here’s a reminder of why sport tourists visit a destination – to be active on and off the field/court or for nostalgia. Either way, Jamaica offers both. Let’s get this show on the road. #OneLove.

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