KINGSTON, Jamaica -” A forum that outlines how to commercialize
your creative and cultural assets through a carefully crafted programme is one
that is truly needed,” this according to O’Neil Walters, CEO of the newly
formed Intellectual Property Mining Group (IPMG).
That forum will be
available come Wednesday, November 13. The event will focus on three key areas
of research, marketing and how to value your brand, under the theme ‘Create.
Presentations will be made by IP Research Specialist – Dean McKellar; Media/Marketing Specialist, O’Neil Walters and Marketing Specialist, Carole Beckford – all of whom will share in a case study style their experiences on how they have successfully managed and delivered winning projects throughout their careers while also showcasing influential current global trends.
The Forum will target creative
industry practitioners inclusive of officials in businesses that have among
their portfolio, sponsorship, marketing, public relations and communications
around segments of the Orange Economy.
Walters wants the forum
to seek to strengthen the capacity but also deepen the relationships with
persons who manage lifestyle personality brands/organizations in key areas of
sport, music and entertainment.
Among the highlights of
the event will be a CEO Vision Lounge which will feature leaders of corporate organizations
who have had the experience and those who seek to know how “the present
landscape will shape how they integrate the creative elements of Jamaica into
their Corporate campaigns.”
The event will run from 3:00 to 6:00 pm and will include a business executives’ lyme (networking session) with one of IPMG’s clients, DJ Kurt Riley, who will provide entertainment. It is an all- inclusive event for just $10,000. We invite all to register interest and get listed at email@example.com
An emcee is a host or facilitator of an event. So whether it is a conference, seminar, workshop, stage show or even a political conference, the role of an emcee is to ensure the audience is engaged and made to understand what the event is all about.
What does that mean? The emcee sets the tone, warms up the audience and ensure one items flows smoothly from one to the other.
That therefore means, the emcee has to be prepared. Research, background information and even access to the stage and venue are key things to ensure an emcee’s job happens without any major issue.
As the event organizer, you MUST provide the emcee with the following:
History of the event
List of presenters with bio-data
List of performers with bio-data
Guests and status for salutations
Date for a visit to the venue before the event
This job of an emcee is one that is a paid gig. Make no mistakes.
The emcee has to prepare and be appropriately dressed for the occasion. The emcee also has to have reliable transportation. There are some rules that apply:
Evening/Night events must include accommodation
Day events should attract parking close to the venue’s stage, room
A liaison should be assigned to the host to ensure back up (this may vary from a running order printed, with corrections, bottled water at room temperature
Ensure there is proper seating close to the stage or at an appropriate place backstage
If a wardrobe change is needed, ensure there is sufficient access with facilities
Finally, arrange for a sound check an hour before the event.
An emcee, can opt to have a deposit of up to 50 per cent before event and final payment must be made on the day of the event.
KINGSTON, Jamaica – Organizers of the Kingston City Marathon (KCM) are looking to surpass 5,000 competitors for its series of raceswith just over 90 days until race day.
Theevent will also seek to recognize “Caribbean Stars” – male and female winners for the first time in 2019. Co-Chair, Nicola Madden-Greig, made the disclosure at a local organizing committee meeting on Wednesday (December 12).
“As part of our efforts to target competitors from the Caribbean region, we plan tohighlight winners from the region in the inaugural marathon event. This is an important event for Kingston and we are hoping to attract competitors from across the globe.”
The event, which is in its seventh year, “is part of what Kingston has to offer, and we are putting out all the stops for a successful event,” noted Madden-Greig.
The Kingston City Marathon is an IAAF/AIMS-certified marathon which allows competitors to use their times to qualify for other international events.
The three-day event (March 15 – 17) will include a 5k, 10K and the full marathon; in addition to an Expo with a focus on wellness and lifestyle; there will also be a welcome reception and an after-party to complement the weekend’s activities.
When you are from the place where there is undisputable talent in music and sport, you kinda feel on top of the world wherever you go. Well, I do. And every chance I get I make people know I am Jamaican. I am never ashamed. Even with some of the drama we get into… I use the situations in anecdotes where appropriate and I LAUGH. It is what we are, and because I would not have it any other way. I live with it; I also do the best I can to improve those around me.
Anyway, this post is really about music and what it does to keep my soul in shape.
As a child, I collected records, yes, those circular things that plays on a turntable. I still do, by the way, and I still have a turntable. Those were fun days. My allowance in those years in the 70s and 80s were largely spent on records and books, yes books, I had to read.
I collected the best from Bob, Third World , Vic Taylor, Dennis, Gregory, Marcia, Alton, Beres, Boris, Phyllis Dillion, Pam and Woody, I could go on. For the foreign acts, it was Michael (The Jacksons), Commodores (more Lionel); Earth Wind and Fire, Marvin (all-time favorite), Percy Sledge, Ben E King (the Drfiters), Stylistics, Chilites and Teddy P, to name a few. This Magic Moment
On Sundays, we had a play list of Perry Como, Jim Reeves, Skeeter Davis, Louis Lamour, Dean Martin and then we watched the Matinee. Won’t say much more here, as I am sure you get my drift.
In the 75 – 79 years, I chose dance as a hobby. And we had the most amazing time at the Ewarton Primary School. Donna Summer was on top of the list with some Caribbean calypso and music for maypole. Yes man, I was right in there. Selene, Georgette, Michelle topped the list of artful movers!
As I started going to public events (live shows), I got to appreciate some more artistes and here comes the DJs – Josey Wales, Admiral Bailey, Super Cat; the singers Barrington Levy, Freddie, Dennis, Leroy and the list goes on. Marcia Griffiths was always top-notch.
So far, after you have read this, you must be wondering, where she got time to study and all those things, well, I am here, and I don’t think I did too badly. Anyway…
Live Shows were a must now in the 90s – every drum knock I was there – yard and foreign. And then the LOVE for Jazz kicked in really good. It was no longer just Sunday music. Jazz became the “savior of my soul” – it became my go to music when I needed comfort, joy and some peace.
So, I did research on some, who have become my favorites – John Coltrane John Coltrane , Miles Davis, Chris Botti, Rod Stewart (he has a wicked selection. When you have time, listen to the Great American Songbook – Volumes I to III. I would go far to listen to jazz. I did New Orleans. I have most of what Grover Washington Jr has ever done. I even met his daughter.
Got a little into Ella and Frank too. In the mid to late 90s and early 2000s I invested some time into jazz groups – Four Play, Spyro Gyra (they came to Jazz Festival in Jamaica) I was overjoyed. Now, thanks to YouTube, you can create your own playlist of any kind of music. My Jazz list comes from Motown and the Breakfast songs.
Could not end this blog without talking about the R&B, Soulful folks. Listening to Lalah Hathaway, Donny Hathaway, Randy Crawford, Anthony Hamilton & Kem gives me life. When I am in a troublesome mood, I go for Jill Scott, Angie Stone Brian McKnight.
The point is, I am not sure what I would do if I did not have music. It has really lined my soul with joy, peace and comfort.
Lots of others to mention. But, one day, I will take you down the dancehall path I trod. The excitement and drive the rhythms that dancehall takes you are like no other. Music is a thrill to the soul of man (in this case woman). I keep adding to my list.
Try listening to Daniel Caesar Best Part , he is groovy and exciting.
ANTIGUA – The fact that Physical Education and Sport are now being recognized rightfully as an academic course and business respectively – this has opened discussions which are highlighting the lack of understanding of the subject areas.
I would clearly state here:
·There is a difference between Physical Education and Sport
·Physical Education now has for the last 11 years, exams at the highest level from CSEC and has been offered at the CAPE level
·Sport, through its competition has been known to impact on a society – socially, economically, psychologically, people management
·Sport Business worldwide is valued at close to a trillion dollars
Based on some recent debates, there may be suggestions that sport is being overused in high schools; is distracting the institutions from their core work; is damaging the reputation of students.
While there are some truths, there are also arguments to support the benefits of being involved in sport at some level, either directly or even as a supporter.
My argument is, the rest of the education system needs to catch so it can efficiently and effectively manage its portfolio, which includes Physical Education. The study of Physical Education is academic, it looks closely of the study of the relationship with mind, body and soul. What about that isn’t academic?
Then Sport is the competitive, strategic and now economic viability of PE aimed at generating wealth, equality and recognition for people and country.
We treat tradition as tradition and think we should not adjust, because that is what it is…tradition. But the non-traditional PE and Sport, having become more user-friendly has used the traditional methods to overtake its competition (pun intended). That process is dynamic, some of us are still stuck in the normal mode and not realizing the potential of equality in the education system where we all can benefit.
Picture this, a school, college, university where the best of the traditional and non-traditional meets…the athletes in any of those institutions are managed by their peers in the traditional line. Where the community stadium is managed by the people there and the earnings are spent there to improve services, accessories and the lives of people. What about this don’t we get?
The Business Model has been presented over and over, but there are ways to capture this. One must first allow themselves to be open to new and innovative ways of doing business, and sport is one such way.
Research has also shown that sport can be used as ‘soft power’ for a nation such as Jamaica which continues to battle with its economic activities. I could make the same justification for music and entertainment.
Education needs to be redefined in Jamaica as part of a community where Parents, Teachers, Community Leaders forge partnerships with the students to build a nation. I challenge the Ministry of Education to create this model for growth for education. Be open to ideas that work and use people who are capable to manage. STEP in the Game!
This article wishes to compile a list of ideas for artistes who ply their business on stage for a living. Live shows are always a thing. Fans will travel just about anywhere in the world to see their favorite artistes perform. What that means is, they always expect the best.
An artiste therefore needs to understand that to give the best, they must invest their time to “get their act together.”
It starts sitting with the management team, having accepted a show and the following must be done:
Have an attorney look over the contract
Ensure there is mutual agreement
Number of persons to tour as part of the artiste’s party
Submit list ahead of time to promoter
Confirm air travel with classifications
Confirm hotel with classifications
Confirm ground transportation
From hotel to sound check
From hotel to performance
From hotel to airport for departure
From hotel to a community service stop (if agreed)
Decide on wardrobe
Decide on media – to include exclusive where appropriate
REHEARSE the set based on the market/audience to face
Do the sound check
Determine length of set without encore (this would have been in agreement)
While on stage, ensure there is a stand for: Water; somewhere to hang clothes if the artiste decides to take off clothing; Have a back-up microphone where necessary
There are lots of other little things the Road Manager would have been able to determine based on research and would have discussed with the team. If there is a band involved ensure all band members are able to travel to the location, especially when going overseas. Ensure all visas are acquired before travel.
Performance must always be top-class
Artistes and athletes have the same type of jobs, they must “show up” on the day. There is no excuse for them. They must be ready once they are listed to perform. Live Shows must be about an experience. Ensure you are ready to deliver on that experience. The artiste must liken himself/herself to a sport star who is expected to win a race, score a goal, or score 40 points a game, or a touchdown. Patrons deserve better.
Artistes should invest in knowing what their audiences want and deliver when required. Live Shows are the pathway to a fan outside of when they buy your music to hear you via a recording. Real artistes add more to their recordings and leaves a fan wanting more.
Artistes should NEVER short-change their live performance set by thinking they can perform without 1. sound check 2. rehearsal 3. research into what the audience history is – Your portfolio should be diverse enough to make the adjustments necessary.
The next article will look at personal branding, social media and how to use that to enhance their image.
Sport and Entertainment are two of the biggest industries globally. There are several papers and research that will show that those two industries will grow “no matter what” even in an economic recession. There are tons of figures presented by:
·International Trade Center
·Departments of Commerce (in top commercial centers)
Wanted to offer that background, as with the growth of the sectors, there is room for more experts and so employment will tend to increase.
Today, I want to focus on the role of an agent. The definition of an agent for the purpose of this article is “one who helps to build careers.” The most basic of an agent’s role is to handle athlete/artiste, franchises/professional teams and event promoters where applicable.
Here are some other roles:
·Setting of goals for the athlete/artiste after sitting down with them for a detailed discussion
·Part of a team which negotiates endorsement deals
·Part of a team which handles public image
·Part of a team that recommends charities and/or foundation
·Part of a team that looks at options for retirement
That agent therefore is required to know a few things or at least have some basic training. The training can be at undergraduate level in business, law, sport management. The agent should be able to bring something to the table.
I can translate that in a simpler way to explain that an agent should:
·Know other influencers in the specific industry
·Be able to make connections to grow the status of the athlete/artiste
·Be able to get on lists that are relevant to the development of the athlete/artiste
·Attend events where networking is available to ensure your client is represented in the best way possible
·Get in doors, offices, boardrooms that would be otherwise unavailable
The point is, an agent is the direct link between the earnings and how an athlete/artiste is viewed by the public. The athlete/artiste must therefore choose wisely, as essentially, the business of sport and entertainment lies in the agent’s hands. Lots of opportunities for agents and lots of places to learn the business – Get in the Game for those who want to make a go at it and for those already in it – keep relevant by always learning. There are tons of conferences and workshops to attend too numerous to mention.