Posted in Athletes, Branding, Jamaica, Sport, sport fan, Sports, Track and Field

Sport Fans – What are we missing?

KINGSTON – Sport fans globally have been lamenting the absence of live sport that they can watch on screens or even attend considering we are all being affected by this covid19 pandemic.

What is true though, this is one of the toughest periods sport fans have gone through in the last twenty years.

  • We were 65 matches in the NBA season.
  • The English Premier League (EPL) did not go beyond the March 14 date.
    • (Liverpool – two matches away from being declared winner)
  • UEFA has suspended and pushed back dates of all its leagues
    • February 19 a match was held in Milan – Atalanta vs Valencia
  • MLB was in the pre-season. March 26 was supposed to be opening day.
    • The Nationals are the defending champions  
  • NFL was doing combines and getting ready for draft (April 23 – 25) this will be virtual
  • ESPN will show The Last Dance – the Michael Jordan series
    • Originally set for June and will be brought forward to Sunday, April 19
  • WNBA draft is coming up in May and could be virtual

The Summer Olympics was scheduled for July 24 to August 9 and sport fans were all lining up.

On the track and field calendar, the World Indoor Track and Field, Nanjing was the first event to be postponed from the IAAF calendar and all the other Diamond League events, World Continental Tour (which includes the Racers Grand Prix event in Jamaica) are all being affected.

We are looking at hundreds of hours of TV/Sport content, live and delayed that, we, as sport fans are all missing.

What about the athletes?

With five sporting disciplines (Baseball/Softball, Karate, Skateboarding, Sport climbing and Surfing) to be added to the existing 28, apart from the athletes who were gearing up for the 33 sporting disciplines in this year’s planned Summer Olympics, all the other leagues and competitions listed above would see a significant percentage of the world’s best athletes on show.

The major brands, Nike, Adidas, Puma, Reebok, Under Armour would be in the world’s eyes. Some of us would be ordering stuff online and even when we attend some of the meets, we would acquire the latest merchandise that is available.

The athletes would wear the latest set of gear that has been made and we consumers would grab this up at every chance we get.

Opportunity for athletes during COVID

  • Stay safe and follow the protocols
  • Show us snippets of you working out in your branded gear
  • Give tips that can be used to inspire the world as you would always do
  • Keep all your fans informed; you may even get new fans

No one will or should be able to say when any major sporting event will return to the court, field or track, but one thing is sure, live sport is a thing.

Until then, cherish the memories… of sport!

Stay in the Game!

Posted in Advertising, Athletes, Branding, Sport, Sports, Track and Field

Jamaica’s Sport Industry

Jamaica’s sport industry will be hit hard with the advent of the corona virus pandemic.

The first blow came when the Inter Secondary Schools Sport Association (ISSA) was forced to cancel the 2020 edition of the Boys and Girls Championship. The event which was scheduled for March 24 – 28 was called off on Wednesday, March 11 by a team comprising the Ministry of Health and Wellness, ISSA and the lead sponsor partner, Grace Kennedy.

ISSA was quick out the blocks in estimating that at least J$150 million would have been lost. That amount would have included not just sponsor contribution, but income from broadcast rights, tickets and concessions.

The annual CHAMPS event is but one of the major calendar events which has been affected. The other sporting disciplines include an incomplete Red Stripe Premier League; Netball Jamaica was just about getting ready to start their national league in all divisions; an international volleyball club championship, scheduled for the weekend before CHAMPS, was also canceled along with several other competitions.

Subsequently, all public sporting and entertainment events have been postponed or cancelled. The only sporting event which managed to keep its foot in the door was horseracing which saw its last event being held on Saturday, March 21.

The effects on the system cannot be quantified just yet, but there are several layers that will be impacted. First off, all the athletes in all sports elite and amateur have been affected. While they are unable to compete, they are now unable to train.

Additionally, service providers, those employed directly and indirectly will all be affected; because with no events being held, there is no revenue being generated and therefore a lot of those in that industry will receive reduced pay packages for a limited time. Those who offer freelance services are on a wait and see game.

Elite Athletes

While the elite (professional athlete) may have a lifeline through the partnership with their sponsor partners, for example gear and beverage companies and other short-term partners. We await feedback from that group.

With every aspect of the industry almost coming to a halt, the fall out will be devastating. There is no timeline for the restart of any leagues now on hold. Some have been postponed indefinitely and some are considering cancellation.

National Sport budget

As a background, the Jamaican system has never been able to record a correct estimate of the contribution of the sport industry to its gross domestic product (GDP); but the Planning Institute of Jamaica (PIOJ) in its annual public, the Economic and Social Survey of Jamaica (ESSJ) suggests that sports (an entertainment) contribute a combined figure of up to 3.5 per cent.

The GDP as reported for the 2019 period is $14.516 billion. The sport figure would therefore be close to $500 million.

When the Government presented its 2019/2020 budget for $803 billion the allocation for sport was $4.119 billion; a figure that has shown steady increase over the years. Certainly, in the last decade the country has participated in two Summer Olympic Games – 2012, 2016 and was about to go to its third in 2020, now postponed to 2021.

The global impact is severe and already we are seeing fallouts from all the major leagues in every sport. All have had an impact on its salaries for its professional players, full and part time staff.

We now have to live through the memories of sport, games we all love so much.

#StayInTheGame

Posted in Advertising, Branding, Media, Music

Rebel Salute 2020 – Come for the show, stay for the experience

When the band strikes the first note on Friday, January 17, it would signal the 27th staging of Rebel Salute. The festival which was first a one night event, has now turned into a massive two-day festival catering to a wide and diverse audience globally.

This year’s renewal will feature the experience of a lifetime with great music from Reggae Artistes. Patrick Barrett, aka, Tony Rebel, host of the event, along with his team, says “this year’s line up for both evening will showcase over 700 hits across the talent that will be on show. That is quite a remarkable feat.”

What is happening now, 9 days before the start of the show is the full suite of artistes rehearsing at studio locations across Kingston. This is where the artistes and their teams come to perfect their performances. They appear with back up singers, band members and even some of the managers stop by.

Chevaughn who is on the Friday line up, had a session https://twitter.com/CaroleBeckford/status/1214956823545044992?s=20

While Errol Dunkley of Black Cinderella fame, gave a shout out to the fans to join him on Saturday, January 18 https://twitter.com/CaroleBeckford/status/1214971011063590913?s=20

The stage manager is there on location and provides support to the crews that come in and ensures that the times allocated are adhered to.

The show welcomes 49 per cent of the total audience from overseas and this, according to Tony Rebel, “indicates that the show is a fitting product for music lovers at home and abroad.”

The Grammy-nominated Reggae Album Group, Steel Pulse will be on stage on Friday along with Toots and the Maytals, Sanchez, Chi Chi Ching, Kenyatta Hill – to name a few; while on Saturday, Moses Davis (Beenie Man), Jessie Royal, Tony Tuff, Chronnic Law and Benjy Myaz are among the stars to be on the show.

There is comedy with Johnny and Friends on Friday. While on Saturday a dub plate show case featuring Jack Scorpio (Jamaica) and DynamQ Sound (South Sudan) will be a highlight on Saturday.

The village will present an eclectic presentation of art and craft and the now popular herb curb, with Dr Julius Garvey as a special guest.

Tickets are available at https://secure.ticketpal.com/affiliate/rebelsalutewebsite

The two-day show, held at the Grizzlys Plantation Cove, Priory, St Ann is one you won’t want to miss. Gates open at 5pm and show starts promptly at 7pm.

Come for the music, stay for the experience – after all, it is the Peoples Show.

See you there

Posted in Athletes, Branding, Caribbean, Entertainment, Media, Music

Create | Protect | Earn with IPMG

KINGSTON, Jamaica -” A forum that outlines how to commercialize your creative and cultural assets through a carefully crafted programme is one that is truly needed,” this according to O’Neil Walters, CEO of the newly formed Intellectual Property Mining Group (IPMG). 

That forum will be available come Wednesday, November 13. The event will focus on three key areas of research, marketing and how to value your brand, under the theme ‘Create. Protect. Earn.’

Presentations will be made by IP Research Specialist – Dean McKellar; Media/Marketing Specialist, O’Neil Walters and Marketing Specialist, Carole Beckford – all of whom will share in a case study style their experiences on how they have successfully managed and delivered winning projects throughout their careers while also showcasing influential current global trends.

The Forum will target creative industry practitioners inclusive of officials in businesses that have among their portfolio, sponsorship, marketing, public relations and communications around segments of the Orange Economy. 

Walters wants the forum to seek to strengthen the capacity but also deepen the relationships with persons who manage lifestyle personality brands/organizations in key areas of sport, music and entertainment. 

IPMG Team

Among the highlights of the event will be a CEO Vision Lounge which will feature leaders of corporate organizations who have had the experience and those who seek to know how “the present landscape will shape how they integrate the creative elements of Jamaica into their Corporate campaigns.” 

The event will run from 3:00 to 6:00 pm and will include a business executives’ lyme (networking session) with one of IPMG’s clients, DJ Kurt Riley, who will provide entertainment. It is an all- inclusive event for just $10,000. We invite all to register interest and get listed at info@ignitionipmg.com 

DJ Kurt Riley

Posted in Advertising, Athletes, Branding, Caribbean, Cricket, Jamaica

What of Jamaica Sport?

KINGSTON, Jamaica – Over the next three to five years, Jamaican superstar athletes will be involved in a series of global and international Games and Championships in several disciplines. Football, Cricket, Track and Field, Netball, Basketball, Swimming (diving) and Volleyball are just some of the sport that will see considerable action.

Most, if not all of the events, will take place out of the Caribbean region, which offers an opportunity for the (Brand) Jamaica to strengthen and deepen its roots in the global space.

From as long as 1948, Jamaican athletes have long established themselves as superstars and have continued to do so in traditional and non-traditional areas.

Yona Knight-Wisdom, for example, just finished second in the 3 metres British Diving competition in preparation for upcoming World Championships in South Korea (July) and European Championship in Ukraine (August) all towards aiming for the 2020 Summer Olympic Games, scheduled for Japan.

Yona Knight Wisdom

The Reggae Girlz will take the field for the first time at this level on Sunday, June 9 against Brazil, in the FIFA Women’s World Cup. The Reggae Boyz are in the Gold Cup as they look to campaign for the 2022 World Cup. There is a long list of football competitions to take place in all age groups on the turf and even in the sand.

Netball heads to Liverpool this summer for what could be a great chance for the Sunshine Girls to climb to number one.

In the last quarter, track and field will dominate with the World Championships and will be the first time since Osaka (2007) that Usain Bolt won’t be competing. We wait to see what that will look, feel and sound like.

That summarizes the outward events. And from all indications, the national federations along with the Jamaica Olympic Association (JOA) have their work cut out for them.

JAMAICA MUST BENEFIT

What of incoming events though? And how will Jamaica benefit from earnings from the global sport industry? Time for a sport agency of known skill and repute to make this happen. We continue to skirt and dance around with the possibilities.

Time for the upgraded version of Jamaica Sport to return – an agency with skills, resources and the requisite financial backing to coordinate island sport tours, major and targeted sport events with franchises, national and international teams and personalities.

This was written some time ago – Bring back Jamaica Sport https://carolebeckford.wordpress.com/2018/09/15/bring-back-jamaica-sport/

It is time, to #CallTheGame

One Love!

Posted in Advertising, Athletes, Branding, Track and Field

Chris Taylor looks to return for the 2019/2020 season

The following is a statement from Christopher Taylor

KINGSTON, Jamaica – Since my last run at the Grace/ISSA Boys and Girls Championship in March this year, I discovered I have an injury which requires me to seek extensive treatment. I have decided to undergo that treatment overseas along with recovery.

At the new facility

My focus now is full recovery for the 2019/2020 track and field season.

Leading up to “Champs” a lot of misinformation has been published and I want to use this opportunity to clear the air.

  • There was an incident with a teacher and members of the track team in December 2018
  • At no time during that incident I made any physical contact with any teacher
  • The incident was unfortunate and as the Captain of the track team at the time, I acted in the most responsible way, which I believed helped to prevent any further physical altercations

That said, I am satisfied that I have served Calabar with distinction on and off the track. I achieved a number of personal and professional goals while being a student and I want to use this opportunity to thank my family, the entire school family (past and present) and the Jamaican people at home and abroad.

Working out

While I am overseas, along with my rehabilitation process, I will also be looking at opportunities for tertiary education. As soon as more updates are available, my team will communicate the progress made.

Thanks for the continued support.

Posted in Athletes, Branding, Jamaica, JTB, Media, Reggae Girlz

FUNDRAISER LAPATHON FOR THE REGGAE GIRLZ – Saturday, May 18

KINGSTON, Jamaica – Jamaica’s Reggae Girlz will play Panama in Kingston on Sunday, May 19 at 7pm at the National Stadium. This will be the final home match before they head out to the FIFA Women’s World Cup in France, June 7 to July 7.

The team has international friendlies in Florida (May 21 – 24) and Scotland (May 28) en route to France.

Panama was the team the Reggae Girlz defeated 4-2 on penalties (October 2018) to seal their spot for the World Cup. The return match is expected to provide a thrilling encounter for fans in Kingston.

While in Jamaica from May 12 to 20, there will be a series of events on and off the field for the team.

The Special Projects Team will be hosting a fundraising lapathon at the Jamaica College Ashenheim Stadium on Saturday, May 18 beginning at 6:30 am.

A member of the Special Projects Team, Pat Garel, says “the event is aimed at raising well-needed funds to off-set some of the costs associated with ensuring the team has all the resources needed for a secure journey onward and during the World Cup. We see this as an important event for the Jamaican fans and the Girlz.”

Fans are required to contribute a small fee of J$1,500 and the event will combine the walk/run and will have entertainment for all from 6:00 – 9:30 am

Participants are being asked to wear their best and most appropriate Jamaican outfit to come celebrate the Reggae Girlz. The team, which will have a training session that Saturday, will make a short pit stop at the venue to say thanks.

Interested participants may send an email to reggaegirlzjamaica@gmail.com fff520