JSE presents $ports XChange with Carole Beckford

KINGSTON, Jamaica – The global sporting industry estimated to value US$512.14 billion and projected to grow to US$623.26 billion by 2027, athletes and sports administers globally and especially those in the Caribbean will have a greater opportunity to earn as professionals on and off the field. 

The Sports Global Report revealed in its latest edition (20?) also suggested that the revenue growth will be a steady 5.2 per cent annually. 

Caribbean Sport has always been part of the global picture with significant inputs from athletic performances. That model changed significantly over the last two decades and now a good chunk of elite athletes (in several disciplines) has inked deals with major brands as part of a growing business. 

The Jamaica Stock Exchange (JSE) on 24th August 2022 launched its Business Cable channel Caribbean Business Exchanges (CBX). This channel focuses on providing viewers with 24/7 business/financial content locally, regionally, and globally. JSE has partnered with the Caribbean Media Corporation, Canadian Stock Exchange and Nasdaq that provides content. Viewers can watch this free to air channel on FLOW 143 and Digicel 28, with live streaming via the JSE website for viewers in the Diaspora.

The JSE is fully aware that wealth creation and business/financial issues don’t reside in the financial sector but is a conduit for wealth creation as seen with seven (7) different sectors listed on the Exchange.

Carole Beckford, known sport marketer and one of the founders of the Business of Sport will host this first of its kind locally a 13 series show  called the $Sports XChange. This programme was conceptualized to focus on what are the things needed to be done to monetize sports, for athletes, administrators, facilities, suppliers, and media. Host Carole will discuss with subject matter experts, locally, regionally and internationally to provide insights on how to manage talent, infrastructure etc., to create, grow and preserve wealth.  

In welcoming Carole to the team, Dr Marlene Street Forrest, Managing Director, JSE said “CBX is delighted to have you as host on this programme with your experience and globally network  we know the program will provide relevant information to those in and who plan to be a part of an ever-growing business of sport.” 

The program will be aired on and on Flow 143 and Digicel 28. The program will debut on Saturday, March 4 at 7:30 pm. 




Mr. Neville Ellis 

Marketing Manager

Telephone: 876-967-3271/876-322-0984


By carolebeckford

Strategic and competitive marketing and communications specialist with public relations skills and contacts to get you great exposure for your investment.

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