KINGSTON, Jamaica – Digital advertising has been a way of getting messages noticed. Although this method of advertising has been around for more than two decades, the last two years has shown the biggest growth in the business.
In a time when research has shown that 70 per cent of mobile technology use shared videos, 72 per cent of businesses says video has improved their conversion rate; the same research brought to you by Single Grain says 52 per cent of consumers says watching product videos makes them more confident to purchase a product.
In 2018 in the United States, almost $700 million was spent in outdoor advertising on LED screens across major cities. The forecast for global growth is estimated at $8.55 billion.
Allie McNab, Head of Visual Vibe, says, “video Boards are here to stay, in fact they can be called outdoor television, sharing and co-existing in the advertising space which still have static board and tri-media.”
Jamaica, not to be outdone has kept pace with the rest of the world has had outdoor television (video board) advertising for closer to two decades and some of the major players in the business, at the time, was Anbell Advertisers.
Over the last 16 years, Visual Vibe having entered the market, thinks the dynamism and impact of video board advertising “is second to none and is more versatile for ease of doing business,” says McNab.
McNab’s Visual Vibe has 13 boards islandwide. The locations he believes “captures the spots that are the heartbeat of the country.” There are eight spots in Kingston and the others are splashed across major towns, Spanish Town, Portmore, Ocho Rios, Montego Bay and Mandeville. Check the locations here Locations (visualvibejamaica.com)
McNab, who hails from Montego Bay, always felt that rural towns were a must for these types of boards and the expansion plan is a work in progress.
Over the 16 years of operations, some of the most exciting moments captured on the screens were the people with pot covers following the success of Jamaica’s athletes participating in the Summer Olympic Games, World Championships, Boys and Girls Champs. Other relevant events were World Cup Football and when Tessanne Chin was crowned winner of The Voice in 2013. “People still talk about those moments,” he remarked.
Part of the mandate of McNab’s Visual Vibe is the education of the public on the latest trends and what is possible with the technology associated with the video boards. The team that he leads takes that responsibility very seriously as they engage their customers about the constant changing digital world. He wants the people to know that “digital is the new world language of communication and technology and this is the platform on which businesses will be conducted.”
Visual Vibe boasts a wide variety of clients, and the team is bent on new and innovative ways to maintain the current list; whilst building on its capacity to win over new clients.
The staff complement is a small yet efficient team of five, with three technically competent and sound technicians who provide content management and maintenance of the operation with support “on call” team members in each parish. The standard formats of the ads are MP4 for video and JPEG for still images.
The Visual Vibe Limited office is located in the heart of New Kingston and boasts the latest in digital technology. Contact (visualvibejamaica.com)
CaroleBeckford 