KINGSTON, Jamaica – Rockers Takeover a brand owned and operated by Israel Group Limited has signed an Intellectual Property management deal with Elizabeth Sloane. The deal which has been inked for three years will see Elizabeth Sloane managing the business development and commercialization of the Rockers Takeover brand and its Intellectual Properties.
Rockers Takeover is a platform established to preserve and promote Jamaica music, culture, art, and design globally will have its inaugural event on Saturday, February 22.
The event is a Reggae Month listed and Jamaica Tourist Board endorsed event. The brand aims to use the 70s, 80s music to attract tourists, locals, and persons in the diaspora, also to educate about Jamaican culture, art, music, and design. The brand will be used as a platform to move around the world educating and exposing millions to Jamaican culture, music, design, and art. The platform which will take the form of an event will tour throughout the year starting with a Rockers Takeover Music Festival held in Kingston during Reggae Month.
Managing Director, Elizabeth Sloane, Melanie Wynter, explains “Jamaica creatives have suffered too long from the exploitation of the orange economy and as such will be using Elizabeth Sloane as the brand to protect and grow IPs, managing the business development and commercialization of Rockers Takeover.
Elizabeth Sloane whose expertise is business development, productizing, commercializing and market entry especially in West Africa and the Caribbean, will be responsible for the growth of the brand throughout the Caribbean and Africa. “We believe the partnership is monumental to commercializing our creative industry in the Caribbean. We are very grateful for the faith Rockers Takeover as placed in us.”