KINGSTON, Jamaica -” A forum that outlines how to commercialize your creative and cultural assets through a carefully crafted programme is one that is truly needed,” this according to O’Neil Walters, CEO of the newly formed Intellectual Property Mining Group (IPMG).
That forum will be available come Wednesday, November 13. The event will focus on three key areas of research, marketing and how to value your brand, under the theme ‘Create. Protect. Earn.’
Presentations will be made by IP Research Specialist – Dean McKellar; Media/Marketing Specialist, O’Neil Walters and Marketing Specialist, Carole Beckford – all of whom will share in a case study style their experiences on how they have successfully managed and delivered winning projects throughout their careers while also showcasing influential current global trends.
The Forum will target creative industry practitioners inclusive of officials in businesses that have among their portfolio, sponsorship, marketing, public relations and communications around segments of the Orange Economy.
Walters wants the forum to seek to strengthen the capacity but also deepen the relationships with persons who manage lifestyle personality brands/organizations in key areas of sport, music and entertainment.
Among the highlights of the event will be a CEO Vision Lounge which will feature leaders of corporate organizations who have had the experience and those who seek to know how “the present landscape will shape how they integrate the creative elements of Jamaica into their Corporate campaigns.”
The event will run from 3:00 to 6:00 pm and will include a business executives’ lyme (networking session) with one of IPMG’s clients, DJ Kurt Riley, who will provide entertainment. It is an all- inclusive event for just $10,000. We invite all to register interest and get listed at firstname.lastname@example.org