Jamaica’s records on and off the field can stand any test globally. In 70 years, theisland would have compiled some of the world’s best. That is an accomplishment no one can challenge successfully.
That said, the global sporting industry has grown exponentially and Jamaica’sname, though still pretty much, favored, must ensure its competitiveness is secure.
How will that happen? There are specific areas of interest in the blend of the sport and business mix that must be prioritized to facilitate the improvement and earnings over the next decade. In that context I am offering some suggestions:
- Revive the National Sports Council – one that oversees the rationalized Sporting bodies
- Technical Development
- Marketing of the destination as an international sport venue
- Hosting events that are
- Commercially viable
- Has global (targeted market) reach
- Influence curricula in schools and universities that are geared to look at management and administration of the industry
- Technological tools aimed at disseminating content on sport for the new-age consumer
The recent appointment of the boards that govern sport in Jamaica highlights gaps and I am hoping at some point we will have access to folks who can offer advice on these areas that add value for the full benefit to the nation.
The National Sport Policy identifies so many of the key areas I have mentioned, and while we should congratulate policy leaders on their work so far on insurance, upgrade of some facilities; the investment should be made to build the capacity of an industry that can generate a significant portion of wealth for athletes, administrators, supportpersonnel; while shining an abundance of positive news about the island.
I am therefore suggesting to the powers that be, that over the December break a thorough look be taken on these things
- What national teams (sporting disciplines) will we seek to send to any international events between 2019 and 2023
- How will funding goals be achieved and the implementation of the financial models for its success
- Spend time to have discussions with institutions that know (conferences, workshops, seminars)
- Revert to the quarterly meetings with national sporting bodies
There are alot of things that work in our favor and a few that don’t. Let us sit and talk this through. Put all feelings aside and show how when teams get on the court/field to play we play to win, and we go home… until we have practice/games. That is how a successful team works.
Let’s STAY the GAME… for Jamaica.