Women’s Sports have been exposed to wider television audiences globally in the last two years.
With the Women’s World Cup of Football set to take place in June 2019, FIFA is pulling out all the stop to ensure the viewership is maximized. The 2015 edition broke records https://www.fifa.com/womensworldcup/news/record-breaking-fifa-women-s-world-cup-tops-750-million-tv-viewers-2745963
The upcoming Women’s World T20 in the Caribbean (November 9 – 24) – the ICC has announced that the first stand-alone Championship will have its widest coverage ever. The live broadcast to over 200 countries around the world is a first. Last year the ICC World Cup had over 180 million watching the final. Read more details here https://www.icc-cricket.com/media-releases/901354
That is great news for women’s sport globally.
Back in the Caribbean though, Guyana, St Lucia and Antigua and Barbuda, will be on show to the rest of the world. The first stand-alone event will present an opportunity this November. The WINDIES Women will be playing at “home” and will have as good as any to win again as they are the defending champions.
The three countries had submitted successful bids and won the right to this event. The preliminary round will be in Guyana and St Lucia; while the semi-finals and FINAL will be in Antigua and Barbuda. Have a look at the fixtures
While the focus will be on cricket performances on the field; the ICC and its partners have a legacy program in place – Mothers and Daughters (MAD) where women are being encouraged to get more involved in the game, on and off the field https://www.icc-cricket.com/news/886468
In other sporting news, the WTA signed a new deal to bring more women’s tennis to the Tennis Channel https://www.nytimes.com/2018/10/01/sports/tennis/wta-tv-rights.html
Lots of other great opportunities for women in sport, 2018 and beyond.