Sport and Entertainment are two of the biggest industries globally. There are several papers and research that will show that those two industries will grow “no matter what” even in an economic recession. There are tons of figures presented by:
· PriceWaterhouseCoopers (PWC)
· International Trade Center
· Departments of Commerce (in top commercial centers)
Wanted to offer that background, as with the growth of the sectors, there is room for more experts and so employment will tend to increase.
Today, I want to focus on the role of an agent. The definition of an agent for the purpose of this article is “one who helps to build careers.” The most basic of an agent’s role is to handle athlete/artiste, franchises/professional teams and event promoters where applicable.
Here are some other roles:
· Setting of goals for the athlete/artiste after sitting down with them for a detailed discussion
· Part of a team which negotiates endorsement deals
· Part of a team which handles public image
· Part of a team that recommends charities and/or foundation
· Part of a team that looks at options for retirement
That agent therefore is required to know a few things or at least have some basic training. The training can be at undergraduate level in business, law, sport management. The agent should be able to bring something to the table.
I can translate that in a simpler way to explain that an agent should:
· Know other influencers in the specific industry
· Be able to make connections to grow the status of the athlete/artiste
· Be able to get on lists that are relevant to the development of the athlete/artiste
· Attend events where networking is available to ensure your client is represented in the best way possible
· Get in doors, offices, boardrooms that would be otherwise unavailable
The point is, an agent is the direct link between the earnings and how an athlete/artiste is viewed by the public. The athlete/artiste must therefore choose wisely, as essentially, the business of sport and entertainment lies in the agent’s hands. Lots of opportunities for agents and lots of places to learn the business – Get in the Game for those who want to make a go at it and for those already in it – keep relevant by always learning. There are tons of conferences and workshops to attend too numerous to mention.
Here are five professional sporting organizations you should consider for those of you interested in that industry https://www.bestcollegereviews.org/lists/five-professional-organizations-in-sports-management-to-consider-joining/
“Show me the money.” #OneLove