Posted in Advertising, Athletes, Branding, Jamaica, Leadership, Sport

Sport in Jamaica deserves better…

Sunday, November 5 – Next year, Jamaica’s name would have been in world sporting news consistently for 70 years. Since the 1948 Summer Olympic Games the country’s athletes have maintained steady and improved global ranking in several disciplines and at times even beating the world. The athletes and administrators deserve all the praise.

The country’s brand positioning has been significantly enhanced by the global appeal of its athletes and as we close in on 2017, there is so much more to look forward to.

Jamaica boasts a solid high school sport program. The governing body for school sport, Inter Secondary School Sports Association (ISSA) has managed over several sporting disciplines out of which a significant portion of the country’s stars used as a platform to grow. Over the years, institutions, clubs and other privately run teams have managed to heighten the county’s solid achievements by forming and maintaining programs for the post-high-school era enabling the athletes not to be over dependent on international preparation. That continues.

What has not happened as consistently is the role of the policy leaders in their ability to facilitate the continued development, by putting in policies to encourage steady/continued growth in the sport sector. The institutions still struggle to find solid footing in creating a more sustainable path towards wealth creation, better facilities, a wider range of service providers which will ultimately earn the island more medals at the global level.

The suggestion that the island is poor is an excuse in my opinion. So much research has been done to show the benefits of sport and how it can change a country’s economic activities if organized, managed and facilitated in a way to bring great return on investment.

This process must look at a path which looks at the link along the lines of education, training, development, research, marketing and how those key areas can earn the most bucks; while doing that should address social inclusion for balance.

Sport in Jamaica deserves better. Better is available. Again, it is time the folks who know better can make that change.

Advertisements

Author:

A sport aficionado who writes, researches and presents on everything sport. A second book is out to prove her work's reach. She reads in her spare time.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s