Posted in Advertising, Branding, Caribbean, Jamaica, Management, Media, Music, Sport

Marcia Forbes – the Phase 3 story

March 9 – Family life, work and travel are just three things that get Marcia Forbes excited. The first quarter of 2016 will just add even more joy to her life when the family is expected to welcome a baby. This will be Marcia’s first grandchild. Those are just some of the things that gets this hard-working, conscientious, caring woman on the go.

She is considered a social-media expert for more than one reason. She tweets a lot, with focus mainly on social issues; she posts across Instagram and Facebook and even runs live videos via Periscope. But Marcia is also a renowned author of social-media related matters through her 2012 publication – STREAMING: #Social Media, Mobile Lifestyles – 219 pages of relevant and often humorous short stories to explain and support findings from primary research on youth engagement via social networks and mobile phones.

Marcia’s role as an author throws back to her 2010 Music, Media & Adolescent Sexuality in Jamaica, a 224-pages account of “an extremely critical corner of the popular cultural landscape”, as described by the late Emeritus Professor, Barrington Chevannes. That book as well as STREAMING is known by university students in Jamaica where they stand as required or recommended text for a number of courses.

Marcia Forbes 2

Phase Three Productions Limited

So let me take you from the books for a while as we take you on a journey with this woman who heads one of the most diverse production companies in the Caribbean region and whose company accolades match up to the competitors in the international market. With just over 30 years in the business, Phase Three Productions Limited is a leading multi-media and television production company that specializes in large scale live sporting and entertainment events in high-definition format. That’s quite a mouthful.

This is the company that Marcia, her husband Richard, their son Delano and the Phase Three team have built. The company can boast a number of national, regional and international projects under its belt. World Cup Qualifiers football matches, CONCACAF Champions League matches played in Jamaica are examples of Phase Three’s ability to measure up to the rigours of producing content for worldwide distribution.

Phase 3 Productions

The family-owned organisation employs up to 100 freelancers on a regular and consistent basis along with its cadre of full time staff. The investment in cutting-edge technologies and equipment is just one of the many reasons why Phase Three is still in the business and can compete anywhere, anytime. Its support services for international crews and overseas media include logistic solutions and equipment. Training is ongoing to keep its staff and cadre of freelancers au fait with global services and the company’s integrity intact.

Marcia and her team firmly believe that “what people see and hear about themselves are what that nation comes to believe and accepts as its identity.” The company is committed to ensuring that the best comes out at all times. “Every service delivery, must positively position Jamaica,” says Marcia. Since 2012 the number of hours of local content the company has produced has increased, from 323 hours in 2012 to approximately 500 hours in 2014. What is even more instructive for this level of content is that up to 70 per cent of it is shown not just on Jamaican television, but a significant amount is shown overseas.

In 2013 for example, a total of 54 hours of one project was broadcast to the Caribbean, Central America, Mexico, USA, Canada and a few other regions. That was as a result of Phase Three being an integral part of providing nine days of coverage of the CONCACAF Under 17 Women’s Football, live from Montego Bay. Sport forms a considerable amount of content in the output from Phase Three. But the company also covers a healthy staple of entertainment and corporate events.

Some of the local television shows that have had the company’s input include: Wray and Nephew Contender (live boxing), Talk up Yout (social issues), Red Stripe Premier Football Mondays, Flow Champions Cup, Arthur Guinness Day Live and KFC On the Verge to name a few…

So let’s go back just over a decade ago when Marcia’s son and senior partner, Delano Forbes, fresh from NYU, was a winning music video Director. The now CEO and Television Director can boast that he won awards for Best Music Video of the Year in 2002, 2003 and 2004 – presented by the Caribbean Broadcasting Union (CBU). The Hideaway video with winner of NBC’s The Voice, Tessanne Chin, was also directed by Delano. So what we are talking about here inside Phase Three is a mix of technical, management and diverse offering all rolled in one.


Marcia really believes that the 290-billion-dollar global television industry has no place for anyone who is lazy; neither does it have any place for someone who is not willing to improve through training and development. Phase Three, constantly adjusting and re-fitting to meet the market’s needs, is clear on its mission to produce world-class audio-visual content for global consumption. They know very well of the competition in the region but are prepared to dive in strategically to provide needed services.

This is just a piece of the Phase Three story. And there is more, about Marcia…the university lecturer, the former nurse, the motivational speaker and the woman whose work has been recognised by her peers and more. We also will explore her work in volunteerism. Until next time…. here’s to Phase Three.



A sport aficionado who writes, researches and presents on everything sport. A second book is out to prove her work's reach. She reads in her spare time.

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