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Exciting Line up of Speakers – Business of Sport, Day two

KINGSTON, May 2            Playing the Game Right, Branding building and protection, the balance scorecard and the evolution and revolution in sport are just some of the discussions to take place on day two of the  4th running of the International Business of Sport conference is underway in Kingston, Jamaica at the Pegasus Hotel starting at 8:15. is the web portal for the Business of Sport and highlights of the four years can be found there. 

The event which has attracted close to 30 speakers from local, regional and international locations have resulted in a few decisive actions so far

  1. The team announced a sport journal will be ready for the 2015 edition. This journal will include not just papers, but results of real sport issues and cases from across the Caribbean and how they are impacting the development of Physical Education and Sport
  2. The management team for the Conference has been asked to host the event in another Caribbean country

The Business of Sport can boast an arrangement with Competitive Edge in Australia, which saw 12 track and field athletes coming to the GC Foster College for a camp in January 2013 and a coach from the institution, visiting Australia for three months late last year. “Those exchanges are just the beginning of partnerships to be established,” says partner, Christopher Samuda.

One other success story locally is the creation and continued development of a sport portal Yardie Sports, owned and operated by Dwayne Richards and his small team. Richards is also a women’s football coach at the University of the West Indies.

The relationship formed with international presenters Steve Wyche (NFL); Mike Townley (UK) and ; Ato Boldon have borne fruit as they have brought additional colleagues to the table which are here for the conference this year.

The Caribbean participation has increased this year too and is evidenced by participants from Barbados, St. Kitts & Nevis, the Cayman Islands, Trinidad and Tobago, Belize and Dominica.


The Collegiate Forum, where high school students debate issues in Sport Management is in its second year and Wolmer’s Boys have won twice. “We are pleased with the attention this has gotten. Last year’s winners are on the main programme this year, and this will continue. We are impressed with the level of research and work that the youngsters have put in. We congratulate the schools in the final round this year, Hydel High, Kingston College and of course double winners, Wolmer’s Boys,” noted Samuda.

The Business of Sport International Conference is hosted by Carole Beckford & Associates and Strategic Corporate Interventions Limited.





Twitter:          @sportbusinessja




A sport aficionado who writes, researches and presents on everything sport. A second book is out to prove her work's reach. She reads in her spare time.

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