KINGSTON, March 1 – It has been established that education is to be a key ingredient to the development of Jamaica’s music industry – that was a recurring sentiment expressed by members of the Jamaican music industry at the inaugural State of the Music Symposium held at JAMPRO in association with the UWI and the Jamaica Reggae Industry Associations (JARIA).
While a session was dedicated to the “Education” subject on which Seretse Small, Steve Golding and Ibo Cooper spoke, the clear message was that there are different levels of education which were to be undertaken to ensure the industry remains viable. The arguments ranged from the
- formal setting of the classroom
- use of patois to teach English
- re-engineering of the practitioners for greater awareness
The presence of Chronnix and Gramps Morgan though was well received as the general audience felt it was that the “artiste were sharing and becoming part of the decision making in the industry.” Gramps spoke on the Changing Business Models panel and focused on Radio where he has been a host for at least five years. Morgan in his deliberations spoke of the lessons he has learnt as he journeys into a new aspect of the business, but wants an opportunity to “play music on Jamaican radio.” He also lamented that the Jamaican story is still largely untold and wants the Music Industry players to be a large part of that.
Chronnix and his management team sat in the audience; but his actual attendance was well received.
In earlier presentations, Dr Deborah Hickling and Jeremy Harding spoke from different perspectives, but agreed that Policy needs to meet the Practitioners – the language needs to be consistent along with the aims and objectives for desired results.
Studios – home based or big studious – have they changed the Sound? Some suggested it did, while others didn’t, but the voices of Ibo Cooper, Mikie Bennet and the Chimney Music representative agreed that apprenticeship was crucial to the technical growth of that side of the business.
Kellisa McDonald spoke on the topic Artistes as Entrepreneurs and issued a challenge to the leaders in the industry to use innovation, incorporate more visuals in the music and to use music as a tool to analyse social behaviour. McDonald is part of the set up for Chronnix.
Day TWO looks at
- The State of Legislation: Media and Music
- The Business of Music Events, Festivals and Promotion
- Artiste Management and Music Business Personnel Development
- Operations and Associations: How to make them more efficient and effective?
- The State of Music, Film and Publishing
- The Way Forward
Speakers are to include Nigel Staff, Herbie Miller, Clyde McKenzie, Johann Dawes and Kellie Magnus and Dr. Sonjah Stanley Niaah.