1. One of my all time favs is the VIAO – some simple yet so unique. I absolutely love typographic logo with that simple unique touch. The Korean Air one made me crave a Pepsi though, which goes to show you how powerful brand/logo association can be!

    The thing I think people need to think about more with logos are those last statements:
    > Where can it be used?
    > On what can it be used?

    Creating a complex logo that gets lost on some backgrounds and looks too busy on others is something I invariably see.

    Keep me posted on future blogs 🙂

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